Shashank Nigam

Current

• Global Lead - Brand Strategy at Airline Capital Associates, Inc
• Advisory Board Member at Global Health Care Policy Council
• Founder & CEO at SimpliFlying

• Columnist at Interbrand's BrandChannel.com

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1 more...

Past

• Strategic Development Analyst at Endeca
• Co-founder at Stix Media Pte Ltd (www.stixhere.com)
• Undergraduate at SMU / SMU Ventures

4 more...

Education

• Carnegie Mellon University
• Singapore Management University
• National Junior College

Recommended

6 people have recommended Shashank

Connections

500+ connections

Industry

Airlines/Aviation

Shashank Nigam’s Summary

Disney’s CEO Michael Eisner believes that “a brand is a living entity and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” Shashank Nigam is driving the same message to airlines through his seminal efforts in airline branding.

Shashank Nigam is a leading airline marketing and branding strategist referred to by branding gurus as “a future business leader to watch”. Shashank creates brand initiatives with airlines and airports that drive and create meaningful conversations with consumers.

He is the CEO of SimpliFlying, a leading international airline branding consultancy, which emerged from an award-winning blog by the same name. The blog is currently counted among the Top 100 aviation websites. Allen Adamson, MD of Landor Associates New York, refers to SimpliFlying as “a site well-respected by those in the airline industry and those interested in marketing to travelers. It’s a unique blog, both in its comprehensiveness and its emphasis on airline branding.”

Based on airline case studies, Shashank developed a groundbreaking airline branding model and wrote a white paper detailing the model. This was published by Interbrand’s BrandChannel.com in Summer 2008. Since then, he has been a regular Columnist at BrandChannel.com and has been sharing his pioneering methodologies through global publications, speaking engagements and consultancies. He is currently building the world’s first global Airline Brand Index based on this model.

Shashank is the contributing author of two highly acclaimed books on branding - Magic Numbers for Sales Management (Wiley, 2007) and Measuring Marketing: 103 Key Metrics Every Marketer Needs (Wiley, 2006). He has also written commentaries for The New Paper in Singapore for over a year.

Visit SimpliFlying.com to read more of Shashank’s work and learn more about him.

Shashank Nigam’s Specialties:

Airlines, aviation, marketing, branding, brand management, social media, business writing, Web 2.0, social enterprise, social development

Shashank Nigam’s Experience

• Global Lead - Brand Strategy

  Airline Capital Associates, Inc

  (Airlines/Aviation industry)

  February 2009 — Present (10 months)

  Spearheading the Brand Strategy Practice at ACA Associates, New York, working with CEOs of leading airlines around the world to help define the brand promise and ensure consistent delivery. Remember, an airline brand is not what it says it does, but what it actually does.
  
  About ACA associates
  Since 1989, ACA Associates has specialized in the commercial aviation industry, which includes manufacturers, airlines, airports, after-market support companies, and ground service companies.
  
  The firm has fostered a successful strategy of combining the expertise and talent of experienced aviation industry executives from a wide variety of disciplines with those of financial executives who have an extensive background in corporate finance.
  
  This enables ACA to deliver value-added strategic, financial, and operational analysis and advice to its clients based on an understanding of the wide range of implications that a client's decisions can have on its overall business.

• Advisory Board Member

  Global Health Care Policy Council

  (Leisure, Travel & Tourism industry)

  November 2008 — Present (1 year 1 month)

• Founder & CEO

  SimpliFlying

  (Airlines/Aviation industry)

  February 2008 — Present (1 year 10 months)

  SimpliFlying is "a site well-respected by those both in the airline industry and those interested in marketing to travelers. It's a unique blog, both in its comprehensiveness and its emphasis on airline branding." - Allen Adamson, Managing Director, Landor Associates
  
  Shashank conceived SimpliFlying to offer refreshing insights into airline branding, when he couldn’t find satisfactory alternatives on the web, maintaining a rigorous schedule of writing three articles per week
  
  He designed the “6X” model for deriving an airline’s brand value, using blog articles as case studies.
  
  Authored white paper on airline branding, “Six steps to building a swashbuckling airline brand”, , which was published by Interbrand's BrandChannel.com in Summer 2008.

• Columnist

  Interbrand's BrandChannel.com

  (Public Company; Marketing and Advertising industry)

  January 2008 — Present (1 year 11 months)

  Specialist in writing columns at the intersection of aviation and branding at "the world's only online exchange about branding, by Interbrand."
  
  http://www.brandchannel.com/search_result.asp?text_search=Shashank+Nigam

Shashank Nigam’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch