Seana Mulcahy

Current

Founder at Brand Truth

Past

Media Director at Sapient
Owner at Brand Truth
VP of Interactive Media at Mullen

VP of Interactive Media at Carat
Media Director at AGENCY.com
AMD at Arnold Advertising

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3 more...

Education

Emerson College
Montserrat College of Art

Recommended

27 people have recommended Seana

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Seana Mulcahy’s Summary

Looking to apply my passion & expertise to a full time opportunity where I can innovate and impact brands digital, socially, wholly.
18 yrs experience in advertising, media & PR with the past 14 spent in digital & social strategy & media . Held exec-level posts at leading global agencies including Sapient Corp. Mullen, Carat and Arnold as well as running a full-service consultancy Brand Truth.

She's has been creating online brands since the first banner was sold. She’s built online media services divisions for 3 cos & has worked with clients spanning almost every vertical in B2B & B2C. Her expertise ranges from traditional, digital and social media to display, email and SEM, digital word of mouth, writing/blogging, data analytics & behavioral targeting, mobile/ emerging tech, sales/marketing/media training & productizing ad offerings.

Her clients are not limited to VW, McDonald’s, Coke, Deutsche Bank, British Airways, Pfizer, Sprint/Nextel, AT& T, US Department of Defense, AOL, P&G, The Four Seasons, LendingTree.com, Electronic Arts, Symantec, Phillips, Titleist/FootJoy/Pinnacle, Radio Shack, Talbots, Sesame Street, PBS, Oxygen, ad agencies, holding companies and publishers.

Active and well-known on the speaking circuit, well-followed in the trades and blogosphere. Mulcahy’s writings were published weekly for the past 13 years via MediaPost & ClickZ. She’s been published in many trades.
Mulcahy has a BSsp in Advertising, Public Relations & Speech from Emerson College where she is currently an adjunct professor. She’s built industry organizations and held board posts at The Ad Club, The Business Marketing Association, The Boston Interactive Media Association, Net Elixir (a SEM firm), and Dollars for Scholars. She actively judges industry awards’ shows for MITX and Ad Tech.

Mulcahy is passionate about pro bono work for cancer, battered women and adoption programs.

Seana Mulcahy’s Specialties:

Full-service digital media, marketing & PR for brand mktrs, agencies & publishers. Need an ad revenue model built? Don't know how to wrangle, strategize and monetize Social Media? Want to productize new offerings or revamp old ones? Need a well-known speaker in the digital space?Want to create brand authenticity in a rapidly changing world littered with UGC...?

Seana Mulcahy’s Experience

Founder

Brand Truth

(Marketing and Advertising industry)

April 2003 — Present (6 years 4 months)

Digital strategy, media, marketing and PR consultancy working with brand marketers, advertisers, publishers and tool providers. Online and offline efforts dedicated to creating and monetizing digital offerings by building brand awareness & affinity, communities and driving response via strategy, social media, digital word of mouth, email, pr, offline media, virtual goods/worlds, emerging media and the like.
Media Director

Sapient

(Marketing and Advertising industry)

August 2008 — February 2009 (7 months)

Just got laid off--looking for ft in MA or consulting, freelance thanks
Owner

Brand Truth

(Marketing and Advertising industry)

June 2002 — August 2008 (6 years 3 months)

Seana Mulcahy has been involved in creating online brands since before the first banner ad was sold in 1994. Her expertise includes online and traditional media planning and buying, click-stream analysis, customer tracking and product branding. She established Brand Truth, a digital marketing consultancy designed to build, steward and protect brands online. She has run this business alongside her career on a part time basis for approximately ten years. Two years ago she began running Brand Truth on a full time basis. I am also a recruiter for iMediaRecruiters http://www.imediarecruiters.com.
VP of Interactive Media

Mullen

(Public Company; 1001-5000 employees; Marketing and Advertising industry)

March 2001 — June 2003 (2 years 4 months)

Recruited to repair and build out an Interactive media department housed within offline media. Responsible for recruiting, training, and managing staff, creating developing and implementing such tools including but not limited to business development materials, press interviews and response, industry speaking events and leadership summits, negotiating and buying all online research, third-party ad serving, rich media, SEM, and email tools. Clients included Genuity, GM, Swiss Army, Gorton’s, The Four Season’s Residence Inns, WGBH/PBS, Disney, Oxygen, Parametric Technology, Neulevel, Nextel, and L’eggs/Hanes.
VP of Interactive Media

Carat

(Public Company; 1001-5000 employees; Marketing and Advertising industry)

January 2000 — December 2001 (2 years)

Recruited to co-write the business plan to create a separate Interactive media division for this worldwide pure-play media conglomerate. Responsibilities included: the recruiting, hiring, training and managing of all media services employees in multiple offices now totaling 26 direct reports, productizing data measurement, analysis and optimization services and building a data measurement and analysis team responsible for all tracking including ROI analysis, branding effectiveness, eCommerce, mCommerce and customized tracking, the creation, implementation and selling of search prominence services, creating and presenting new business pitches, and client services for clients including RadioShack, Pfizer, MBNA, CMGi, edu.com, and monster.com to name a few. Vertical markets include financial, telco, pharma, entertainment, consumer/B2C, tech/B2B and educational with budgets totaling $100mm USD.
Media Director

AGENCY.com

(Public Company; 501-1000 employees; Marketing and Advertising industry)

January 1999 — April 2000 (1 year 4 months)

Responsible for building an eMedia services group including media planning, buying, strategy, reporting and promotions, search engine optimization, online branding, business development, market research and client services for financial, healthcare/medical, consumer/retail, telco and hi-tech clients. Campaigns centric to: eCommerce, brand building, response-driving, traffic generating and conversion yielding. Managed multiple offices under one P&L. Clients included SmithKline Beecham, Coca Cola, FUBU, British Airways, GTE, AT&T, Sprint, The Wedding Network, 3M, Instinet, and Deutsche Bank to name a few. Additional responsibilities were managing overall budgets and staff in satellite offices while reporting to the corporate office, built proprietary click-streaming and reporting tools.
AMD

Arnold Advertising

(Public Company; 501-1000 employees; Marketing and Advertising industry)

1998 — 1999 (1 year)

Spearheaded an Interactive media group for this $1 Billion advertising agency. Clients include Volkswagen America, Ocean Spray, Fleet Bank, The Hartford Insurance, Converse, Titleist/FootJoy/Pinnacle Worldwide, Talbots, the FDA, Mass. Dept. of public Health and McDonald’s. Efforts generated $15mm in annual billings. Responsible for product launches and online brand building for VW and McDonald’s. Productized Arnold’s overall online media services pitches and business development content/tools. Implemented third-party ad serving technologies and online research tools.

Seana Mulcahy’s Education

Emerson College

BSsp , Advertising PR and Speech , 1992

Internships and freelanced at Houston Effler & Partners.
Member of Boston Women Communicators.
Was in Who's Who of American Colleges.

Activities and Societies:

Head of EmComm a student run marcomm agency.
Significant pro bono work for: The Newbury Street League, For the Love of Life/AIDs Action, battered women's shelters, Cancer societies.
Montserrat College of Art

n/a , design and illustration , 1989 — 1991

Additional Information

Seana Mulcahy’s Websites:

Seana Mulcahy’s Interests:

branding, advertising, media, pr, social media, bizdev, active on the speaking circuit, writing, blogging, tweeting

Seana Mulcahy’s Groups:

BIMA, MITX, AAAA, Dollars for Scholars Board Member and Trustee

CyberSleuths
Executive Suite
Inbound Marketers - For Marketing Professionals
Advertising Professional
LinkEds & writers
eMarketing Association Network
Technology Marketing Community
Online Advertising Professionals
Revedia Group - Internet Retailer, Interactive Media, Online Brand Marketing Professionals Only.
BIMA, A MITX Organization
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
Advertising Professionals
Social Media Marketing
Public Relations and Communications Professionals
Brand Truth
New Media Hire
HARO--Help A Reporter Out
Windham, NH Professionals Network
Social Media Marketing Mavens
LONG Overdue: Reboot Public Education