exec-level digital media, marketing, pr, social media consultant/firm
Greater Boston Area
- Current
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- Media Director at Sapient
- Ownerat Brand Truth (Self-employed)
- Past
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- VP of Interactive Media at Mullen
- VP of Interactive Media at Carat
- Media Director at AGENCY.com
- AMD at Arnold Advertising
- Education
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- Emerson College
- Montserrat College of Art
- Recommended
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20 people have recommended Seana - Connections
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500+
connections
- Industry
- Marketing and Advertising
- Websites
Seana Mulcahy’s Summary
Seana Mulcahy is founder of Brand Truth, a digital media, marketing and pr consultancy. She has 18 years experience in advertising, pr and marcomm with the past 14 primarily focused in the digital space. Prior she was vice president, director of interactive media at Mullen and Carat Interactive. Mulcahy has been creating online brands since before the first banner was sold. Her expertise includes online and traditional media planning and buying, strategy, branding, public relations, e-mail marketing, mobile, viral marketing, tracking & analytics, promotions, social media, SEM and sales/media/marketing training. She's built online media services divisions for three companies and has worked with clients spanning financial, telecom, tech, healthcare, government, publishers, media, travel and retail. Clients include but not limited to VW, McDonald’s, Deutsche Bank, Lendingtree.com, Nextel, The US Department of Defense, Symantec, The Four Seasons, British Airways, Sesame Street, PBS, Pfizer, Smith Kline Beecham, Pfizer, Phillips, WeeWorld, Discover Magazine, 3M, IPG, Electronic Arts and Radio Shack. Not surprisingly, she has taught, lectured and written about the industry for numerous trade associations, publications and blogs. She has been published in numerous publications and websites. She currently has a weekly column on Mediapost’s Online SPIN. Mulcahy is on the board of Dollars for Scholarrs. She formerly held board posts at Boston Interactive Media Association (BIMA) and the Business Marketing Association. She judges several industry awards shows. In addition she is a professor in Marketing Communications at Emerson College in Boston. Mulcahy has a degree in advertising, public relations and speech. She works out of Boston, Ma.
Simply put I can work on project or retainer for brand marketers, advertisers, and publishers from start-ups to 800 lb gorillas.
Seana Mulcahy’s Specialties:
Full-service digital media, marketing & PR for brand mktrs, agencies & publishers. Need an ad revenue model built? Social media and/or PR plan? Media audit? Want to productize new offerings or revamp old ones? Need a well-known speaker in the digital space?
Seana Mulcahy’s Experience
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Media Director
Sapient
(Marketing and Advertising industry)
2008 — Present (less than a year)
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Owner
Brand Truth (Self-employed)
(Self-Employed; 1-10 employees; Marketing and Advertising industry)
June 2002 — Present (6 years 6 months)
Seana Mulcahy has been involved in creating online brands since before the first banner ad was sold in 1994. Her expertise includes online and traditional media planning and buying, click-stream analysis, customer tracking and product branding. She established Brand Truth, a digital marketing consultancy designed to build, steward and protect brands online. She has run this business alongside her career on a part time basis for approximately ten years. Two years ago she began running Brand Truth on a full time basis. I am also a recruiter for iMediaRecruiters http://www.imediarecruiters.com.
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VP of Interactive Media
Mullen
(Public Company; 1001-5000 employees; Marketing and Advertising industry)
March 2001 — June 2003 (2 years 4 months)
Recruited to repair and build out an Interactive media department housed within offline media. Responsible for recruiting, training, and managing staff, creating developing and implementing such tools including but not limited to business development materials, press interviews and response, industry speaking events and leadership summits, negotiating and buying all online research, third-party ad serving, rich media, SEM, and email tools. Clients included Genuity, GM, Swiss Army, Gorton’s, The Four Season’s Residence Inns, WGBH/PBS, Disney, Oxygen, Parametric Technology, Neulevel, Nextel, and L’eggs/Hanes.
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VP of Interactive Media
Carat
(Public Company; 1001-5000 employees; Marketing and Advertising industry)
January 2000 — December 2001 (2 years)
Recruited to co-write the business plan to create a separate Interactive media division for this worldwide pure-play media conglomerate. Responsibilities included: the recruiting, hiring, training and managing of all media services employees in multiple offices now totaling 26 direct reports, productizing data measurement, analysis and optimization services and building a data measurement and analysis team responsible for all tracking including ROI analysis, branding effectiveness, eCommerce, mCommerce and customized tracking, the creation, implementation and selling of search prominence services, creating and presenting new business pitches, and client services for clients including RadioShack, Pfizer, MBNA, CMGi, edu.com, and monster.com to name a few. Vertical markets include financial, telco, pharma, entertainment, consumer/B2C, tech/B2B and educational with budgets totaling $100mm USD.
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Media Director
AGENCY.com
(Public Company; 501-1000 employees; Marketing and Advertising industry)
January 1999 — April 2000 (1 year 4 months)
Responsible for building an eMedia services group including media planning, buying, strategy, reporting and promotions, search engine optimization, online branding, business development, market research and client services for financial, healthcare/medical, consumer/retail, telco and hi-tech clients. Campaigns centric to: eCommerce, brand building, response-driving, traffic generating and conversion yielding. Managed multiple offices under one P&L. Clients included SmithKline Beecham, Coca Cola, FUBU, British Airways, GTE, AT&T, Sprint, The Wedding Network, 3M, Instinet, and Deutsche Bank to name a few. Additional responsibilities were managing overall budgets and staff in satellite offices while reporting to the corporate office, built proprietary click-streaming and reporting tools.
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AMD
Arnold Advertising
(Public Company; 501-1000 employees; Marketing and Advertising industry)
1998 — 1999 (1 year)
Spearheaded an Interactive media group for this $1 Billion advertising agency. Clients include Volkswagen America, Ocean Spray, Fleet Bank, The Hartford Insurance, Converse, Titleist/FootJoy/Pinnacle Worldwide, Talbots, the FDA, Mass. Dept. of public Health and McDonald’s. Efforts generated $15mm in annual billings. Responsible for product launches and online brand building for VW and McDonald’s. Productized Arnold’s overall online media services pitches and business development content/tools. Implemented third-party ad serving technologies and online research tools.
Seana Mulcahy’s Education
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Emerson College
BSsp, Advertising PR and Speech, 1992
Internships and freelanced at Houston Effler & Partners.
Member of Boston Women Communicators.
Was in Who's Who of American Colleges.- Activities and Societies:
- Head of EmComm a student run marcomm agency.
Significant pro bono work for: The Newbury Street League, For the Love of Life/AIDs Action, battered women's shelters, Cancer societies.
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Montserrat College of Art
n/a, design and illustration, 1989 — 1991
Additional Information
Seana Mulcahy’s Websites:
Seana Mulcahy’s Interests:
Management consulting for publishers and marketers, writing and speaking gigs. Looking for a job or to hire a rock star...email me.
Seana Mulcahy’s Groups:
BIMA, MITX, AAAA, Dollars for Scholars Board Member and Trustee
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Executive Suite -
Revedia Group - Sr. Level Interactive Digital Media Professionals Only. -
Brand Truth -
HARO--Help A Reporter Out
Seana Mulcahy’s Honors:
Published writer for the past 10 years. Currently with MediaPost.com. Well-known industry speaker and thought leader.
Seana Mulcahy’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
