Principal : Smith Design Works
Greater Seattle Area
- Current
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- Advisory Board at IADT/Career Education Corporation
- Director at American Branding Association
- Principal at Smith Design Works
- Past
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- O3 at United States Navy Reserve
- Co-founder & Creative Director at +! Design
- Art Director at Genesis Design Group
- Education
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- University of California, Berkeley
- California College of the Arts
- Defense Language Institute
- Officer Candidate School
- Seattle University
- Recommended
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3 people have recommended Jeffrey - Connections
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71
connections
- Industry
- Graphic Design
- Websites
Jeffrey Hamilton Smith’s Summary
• Graphic designer, brander, lecturer, author -with over 25 years experience. Proponent of the gestalt principles of design. Advance-level education in cognitive and behavioral psychology, design theory, sensory branding and brand empathy development. Specializing in corporate, lifestyle, and fashion industries with overseas translatory product placement acumen.
• Particular interest in brand participatory behavior. Rabid interest in working with proactive businesses who embrace change; Forward-thinking B2B and B2C entrepreneurs who can fuse the association between transparency, authenticity and integrity with the healthy promulgation of brand development.
Jeffrey Hamilton Smith’s Specialties:
Graphic Design, Experience Design, Experiential Marketing, Product Design, Furniture Design, Branding, Sensory Branding, Advertising.
Jeffrey Hamilton Smith’s Experience
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Advisory Board
IADT/Career Education Corporation
(Graphic Design industry)
2007 — Present (2 years)
Advise senior management, instructors and students on ways to navigate through instructional obstacles by offering alternative methodologies.
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Director
American Branding Association
(Marketing and Advertising industry)
2001 — Present (8 years)
Conceived in 2001, the ABA acts to extend the field of branding to American small businesses, corporations, progressive social movement, the academic community and individuals by freely providing resources to those with an interest in branding and its methodologies.
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Principal
Smith Design Works
(Graphic Design industry)
March 1989 — Present (20 years 5 months)
As SDW passed its 20 year anniversary, we continue to approach each project with due diligence in the fields of history, psychology, sociology, graphic design, branding, literary and design theory. In fact, SDW is much more than a traditional design studio. We are visual engineers, aesthetic psychologists, and market sociologists extrapolating logic out of chaos, intrigue out of placidity, persuasion out of apathy and communication out of info-bombardment.
Our solutions do not rest in catering to petty whims which pacify the simplest of consumer tastes, but rather that which enthralls users to the extent of a yearning involvement. We realize that in order to nurture a market's prospective desire to belong to a brand, thereby becoming willing participants, one must provide imagery and messaging which covertly seduces with underlying educational and social merit.
For these reasons, SDW was presented the "American Design Consortium's '"Seattle's Top Studio Award" for 2007.' -
O3
United States Navy Reserve
(Government Agency; Military industry)
September 1986 — April 1995 (8 years 8 months)
• NDSTC Panama City
• Naval Station Norfolk
• NFE/UK,GM,NL,SW,FR
• Naval Station Mare Island -
Co-founder & Creative Director
+! Design
(Graphic Design industry)
March 1987 — February 1989 (2 years)
Co-founded San Francisco Bay Area start-up design studio, later formed into Smith Design Works in 1989. Key clients: PacBell, PageNet, Webcentrix, SlipNet, Julia Morgan Center for the Arts, California Organics.
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Art Director
Genesis Design Group
(Graphic Design industry)
May 1984 — June 1986 (2 years 2 months)
Bellevue design firm staffing 36 employees. Key clients: Boeing, Weyerhaeuser, Nordstrom, Van de Kamp's™, Port of Seattle.
Jeffrey Hamilton Smith’s Education
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University of California, Berkeley
MA , Psychology (aesthetics) , 1995 — 1997
GO BEARS!
- Activities and Societies:
- Berkeley Cricket Club, Berkeley Rugby, Berkeley Cycling,
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California College of the Arts
1987 — 1995
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Defense Language Institute
N/A , Language Studies - Linguistics , 1987 — 1987
- Activities and Societies:
- Eric's Pinnacle Scuba Club
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Officer Candidate School
O1 , OTP curriculum , 1987 — 1987
- Activities and Societies:
- Merman Society
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Seattle University
BA, BA , Fine Arts, General Studies, Geography, Criminal Science, Military History , 1981 — 1986
- Activities and Societies:
- SU cycling team, SU alumni rugby.
Additional Information
Jeffrey Hamilton Smith’s Websites:
Jeffrey Hamilton Smith’s Interests:
General design, branding, cooking, Europe, multi-cultural events, travel, scuba, snowboarding, mountain biking, road cycling, Aprilia motorcycles, camping, hiking, fly-fishing, swimming.
Jeffrey Hamilton Smith’s Groups:
Art Director's Club, AIGA, American Branding Association, icograda/IDA, UCDA, WASCOTS.
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Art Directors Club -
Alumni of Albers School of Business and Economics -
Seattle University Alumni -
Brand 3.0 -
Green -
California Alumni Association - UC Berkeley -
AIGA | the professional association for design -
Brand Gurus -
Brand Innovators, Branding Leadership & Creating Innovation Network -
CCA ALUMNI - California College of the Arts Alumni -
American Branding Association -
Brand Strategy Magazine
Jeffrey Hamilton Smith’s Honors:
• ADC - 2007 "Seattle's Top Design Studio" award.
• Apple - Planet Web Award
• CET/DOC Grant
• IBFIT Continental Award
• City of Sea Tac Appreciation Award
• Environmental Brands Award
• NVV Packaging Award
Jeffrey Hamilton Smith’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
