
Principal, Smith Design Works
Greater Seattle Area

Principal, Smith Design Works
Greater Seattle Area
• Designer, lecturer, brander, author -with over 20 years experience. Proponent of the gestalt principles of design methodology. Advance-level education in covert psychology, behavioral sciences, aesthetics, and brand empathy. Specializes in the lifestyle, fashion, commerce and overseas translatory product placement arenas.
• Particular interest in end-user/brand/cult behavior. Rabid interest in working with proactive clients who embrace change; Forward-thinkers who can fuse the association between success, risk, and brand promulgation.
• End goal: To create a food flavoring which people cannot live without, but has yet to be discovered, in a color that has yet to be seen. Short of that, a valid explanation as to why Toyota is airing ads which promote insurance fraud.
graphic design, advertising, and branding
(Privately Held; 1-10 employees; Graphic Design industry)
March 1989 — Present (19 years 5 months)
We have gathered the cleverest of talent whose innate need to create has begun with the task of due diligence in the fields of history, psychology, sociology, fine arts, graphic design, literature and design theory. In fact, we are much more than traditional graphic designers. We are visual engineers, aesthetic psychologists, and market sociologists extrapolating logic out of chaos, intrigue out of placidity, persuasion out of apathy and communication out of info-bombardment.
Our team firmly believes that design is an honored profession, whose purpose does not rest in catering to petty whims, existing only to pacify the simplest of consumer tastes, but rather to enthrall viewers to the extent of a yearning involvement. We realize that in order to nurture a market's prospective desire to belong to a brand (thereby becoming willing participants) one must provide images and messages which visually seduce with underlying educational and social significance.
(Privately Held; 51-200 employees; Venture Capital & Private Equity industry)
September 2004 — July 2006 (1 year 11 months)
Hell.
(Government Agency; 10,001 or more employees; Military industry)
September 1986 — May 1992 (5 years 9 months)
• Naval Station Mare Island
(Graphic Design industry)
March 1987 — February 1989 (2 years)
(Privately Held; 11-50 employees; Graphic Design industry)
May 1984 — June 1986 (2 years 2 months)
MA, Psychology (aesthetics), 1995 — 1997
GO BEARS!
1987 — 1995
N/A, Language Studies - Linguistics, 1987 — 1988
1986 — 1987
BA, BA, Fine Arts, General Studies, Geography, Criminal Science, Military History, 1981 — 1986
Graphic design, branding, cooking, Europe, multi-cultural events, travel, scuba, snowboarding, mountain biking, camping, hiking, fly-fishing, swimming.
Art Director's Club, AIGA, Seattle Branding Association, icograda/IDA, UCDA, WASCOTS.
• Apple - Planet Web Award
• CET/DOC Grant
• IBFIT Continental Award
• City of Sea Tac Appreciation Award
• Environmental Brands Award
• NVV Packaging Award