Jeffrey Hamilton Smith

Current

• Principal at Smith Design Works

Past

• Creative Director at Meridian Group
• [Lt.] at United States Navy Reserve
• Creative Director at +! Design

• Art Director at Genesis Design Group

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1 more...

Education

• University of California, Berkeley
• California College of the Arts
• Defense Language Institute

• Officer Candidate School [OCS]
• Seattle University

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2 more...

Recommended

2 people have recommended Jeffrey

Connections

32 connections

Industry

Graphic Design

Websites

• My Company
• Organization -1/3
• Organization - 2/3

Jeffrey Hamilton Smith’s Summary

• Designer, lecturer, brander, author -with over 20 years experience. Proponent of the gestalt principles of design methodology. Advance-level education in covert psychology, behavioral sciences, aesthetics, and brand empathy. Specializes in the lifestyle, fashion, commerce and overseas translatory product placement arenas.

• Particular interest in end-user/brand/cult behavior. Rabid interest in working with proactive clients who embrace change; Forward-thinkers who can fuse the association between success, risk, and brand promulgation.

• End goal: To create a food flavoring which people cannot live without, but has yet to be discovered, in a color that has yet to be seen. Short of that, a valid explanation as to why Toyota is airing ads which promote insurance fraud.

Jeffrey Hamilton Smith’s Specialties:

graphic design, advertising, and branding

Jeffrey Hamilton Smith’s Experience

• Principal

  Smith Design Works

  (Privately Held; 1-10 employees; Graphic Design industry)

  March 1989 — Present (19 years 5 months)

  We have gathered the cleverest of talent whose innate need to create has begun with the task of due diligence in the fields of history, psychology, sociology, fine arts, graphic design, literature and design theory. In fact, we are much more than traditional graphic designers. We are visual engineers, aesthetic psychologists, and market sociologists extrapolating logic out of chaos, intrigue out of placidity, persuasion out of apathy and communication out of info-bombardment.
  
  Our team firmly believes that design is an honored profession, whose purpose does not rest in catering to petty whims, existing only to pacify the simplest of consumer tastes, but rather to enthrall viewers to the extent of a yearning involvement. We realize that in order to nurture a market's prospective desire to belong to a brand (thereby becoming willing participants) one must provide images and messages which visually seduce with underlying educational and social significance.

• Creative Director

  Meridian Group

  (Privately Held; 51-200 employees; Venture Capital & Private Equity industry)

  September 2004 — July 2006 (1 year 11 months)

  Hell.

• [Lt.]

  United States Navy Reserve

  (Government Agency; 10,001 or more employees; Military industry)

  September 1986 — May 1992 (5 years 9 months)

  • Naval Station Mare Island

• Creative Director

  +! Design

  (Graphic Design industry)

  March 1987 — February 1989 (2 years)

• Art Director

  Genesis Design Group

  (Privately Held; 11-50 employees; Graphic Design industry)

  May 1984 — June 1986 (2 years 2 months)

Jeffrey Hamilton Smith’s Education

• University of California, Berkeley

  MA, Psychology (aesthetics), 1995 — 1997

  GO BEARS!

  Activities and Societies:

  Berkeley Cricket Club, Berkeley Rugby, Berkeley Cycling,

• California College of the Arts

  1987 — 1995

• Defense Language Institute

  N/A, Language Studies - Linguistics, 1987 — 1988

• Officer Candidate School [OCS]

  1986 — 1987

  Activities and Societies:

  Royal Mermaid Society

• Seattle University

  BA, BA, Fine Arts, General Studies, Geography, Criminal Science, Military History, 1981 — 1986

  Activities and Societies:

  SU cycling team, SU rugby.

Additional Information

Jeffrey Hamilton Smith’s Websites:

• My Company
• Organization -1/3
• Organization - 2/3

Jeffrey Hamilton Smith’s Interests:

Graphic design, branding, cooking, Europe, multi-cultural events, travel, scuba, snowboarding, mountain biking, camping, hiking, fly-fishing, swimming.

Jeffrey Hamilton Smith’s Groups:

Art Director's Club, AIGA, Seattle Branding Association, icograda/IDA, UCDA, WASCOTS.

•    AIGA | The Professional Association for Design member

Jeffrey Hamilton Smith’s Honors:

• Apple - Planet Web Award
• CET/DOC Grant
• IBFIT Continental Award
• City of Sea Tac Appreciation Award
• Environmental Brands Award
• NVV Packaging Award

Jeffrey Hamilton Smith’s Contact Settings

Interested In:

• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch