PROJECT MANAGER at TIM / TELECOM ITALIA GROUP
Rome Area, Italy
- Current
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- PROJECT MANAGER at TIM / TELECOM ITALIA GROUP
- Product Manager at TIM
- Past
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- CRM MANAGER at TIM ITALIA SPA
- Senior Consultant at Accenture spa
- Marketing Analyst at Ford Italia
- Education
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- Link Campus - Malta University of Rome
- Università Commerciale 'Luigi Bocconi'
- Libera Università Internazionale degli Studi Sociali Guido Carli
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- Websites
Stefano Maria De' Rossi’s Summary
I’m currently Director of Project Development unit within Sales Department in charge of special commercial projects development such as setting up business plan, process, systems and operation activities supporting the start up of the new Virtual Mobile Operator, follow up technical, economic and environmental aspects associated to project implementation and first year of operation, assess the progress and completion of projects in relations with initial objectives, identify and report on key risks, contributing to addressing and solving project issue.
I’m also in charge of supporting new indirect sales channel such as “Agent Sales” network, including setting of goals and objectives for the agent network, maintening of optimal marketing initiaves mix , designing and monitoring programs,conducting business analysis of major promotions and initiatives.
Formerly I’ve been the CRM and Business Intelligence director, within Marketing Department.
Principal accountabilities of my group were development and implementation of the marketing plan to ensure the maximization of Customer Loyalty Program impact and efficiency, enhancing a wide understanding of consumer trends and needs as well as of the competitive arena . Leading the implementation of strategic Customer and Competitor analysis and insight, creating and executing loyalty based marketing programs and measure the effectivness of all marketing campaigns.
I am an active member of SCIP ITALIA and active member of “Intelligence & Security” research center of Link Campus – Malta University in Rome as well as an estabilshed speaker in several conference on CRM and Business Intelligence in Telecoms organized by IIR Institute.
I have authored or co-authored several publications on Data Mining and CRM such as “Marketing intelligence system to forecast the mobile telecom competitive landscape” pubblished in the book “Text mining for Intelligence” (A.Zanasi - WIT press 2005)
Stefano Maria De' Rossi’s Specialties:
Marketing Intelligence, CRM policies and methodology, Competitive & Customer Intelligence, Data and Text mining. Scenario Analysis
Stefano Maria De' Rossi’s Experience
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PROJECT MANAGER
TIM / TELECOM ITALIA GROUP
(Privately Held; 10,001 or more employees; Telecommunications industry)
March 2006 — Present (3 years 9 months)
Director of Project Development unit within Sales Department in charge of special commercial projects development such as setting up business plan, process, systems and operation activities supporting the start up of the new Virtual Mobile Operator, follow up technical, economic and environmental aspects associated to project implementation and first year of operation, assess the progress and completion of projects in relations with initial objectives, identify and report on key risks, contributing to addressing and solving project issue.
Supporting new indirect sales channel such as “Agent Sales” network, including setting of goals and objectives for the agent network, maintening of optimal marketing initiaves mix , designing and monitoring programs,conducting business analysis of major promotions and initiatives. -
Product Manager
TIM
(Telecommunications industry)
2006 — Present (3 years )
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CRM MANAGER
TIM ITALIA SPA
(Public Company; 10,001 or more employees; Telecommunications industry)
March 2004 — March 2006 (2 years 1 month)
Director of CRM Business Unit within Marketing Department. Leads a group of 15 people responsible for developing and implementing customer relationship strategies and activities, enhancing a wide understanding of consumer trends and needs as well as of the competitive arena in order to keep the brands and strategies linked to the market evolution and customer expectation. Leads the implementation of strategic customer analysis and insight, as Customer experience based segmentation, CLV based marekting strategies, effective up/cross selling strategies and dynamic churn analysis, in order to implement specific marketing campaign and promotions. Manage the coordination of various internal and external parties involved in creating and executing marketing programs and measure the effectivness of all marketing campaigns.
CRM unit is also responsible for determining and supplying customer insights/business intelligence requirements -
Senior Consultant
Accenture spa
(Public Company; 5001-10,000 employees; Information Technology and Services industry)
May 1995 — May 1997 (2 years 1 month)
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Marketing Analyst
Ford Italia
(Public Company; 10,001 or more employees; Automotive industry)
July 1994 — May 1995 (11 months)
Stefano Maria De' Rossi’s Education
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Link Campus - Malta University of Rome
Master in Art , Intelligence & Secuirty , 2001 — 2003
- Activities and Societies:
- Centro Studi Intelligence & Security
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Università Commerciale 'Luigi Bocconi'
Princing 1999 — 1999
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Libera Università Internazionale degli Studi Sociali Guido Carli
1989 — 1994
Additional Information
Stefano Maria De' Rossi’s Websites:
Stefano Maria De' Rossi’s Interests:
Competitive Intelligence, Text Mining application to CRM and Security, Open Source intelligence, Social media marketing, Customer Relationship, marketing predictive models Saling and Karate.
Stefano Maria De' Rossi’s Groups:
SCIP, INTELLIGENCE & SECURITY CENTER LINK CAMPUS, GSM ASSOCIATION FRAUD FORUM
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ASSODIGITALE - www.assodigitale.it - -
Strategic Business and Competitive Intelligence Professionals -
Guerrilla Marketing Tips for Small Businesses -
Business Intelligence Professionals -
The Recruitment Network -
The Executive Search Group -
Association of Certified Fraud Examiners -
Society of Competitive Intelligence Professionals -
Luiss University Rome Alumni -
Intelligence Professionals -
Intus Legere -
Competitive Intelligence, Corporate Intelligence and Investigation -
BtoB magazine -
Synergyze Telecoms Group -
EFM - Enterprise Feedback Management community -
OSINT (Open Source INTelligence) -
MAIS - Master of Arts in Intelligence and Security -
Text Analytics Summit -
Market Research Bulletin -
VoiceComNews - La gestione delle relazioni con i clienti - www.voicecomnews.it -
Corporate Planning & Global Industry Segmentation -
IIR Telecoms - Marketing Series -
Vela e Venti
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Forum CU Comunicazione Unificata
Stefano Maria De' Rossi’s Honors:
Member of the International Scientific Advisory Committee of the 8th International Conference on Data Mining 2007 & 2008 Gsm Association Fraud Forum research fellow
Stefano Maria De' Rossi’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
