Samantha McDermott
Chief Marketing Officer
- Location
- Orange County, California Area
- Industry
- Legal Services
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Samantha McDermott's Overview
- Current
-
- Chief Marketing Officer at Stradling Yocca Carlson & Rauth
- Past
-
- President at McDermott Communications
- Managing Director at Show Staffers
- Chief Operating Officer at Spencer SBA
- News Director at CTV-3 Continental Cablevision, Regional
- Education
-
- Colgate University
- Millburn High School
- Recommendations
-
15 people have recommended Samantha
- Connections
-
500+ connections
- Websites
Samantha McDermott's Summary
Over 15 years experience developing and driving communications, marketing, public relations and business development initiatives for professional services, technology and consumer products companies throughout the US and abroad. Specialize in creating and executing focused and measurable marketing and communications campaigns.
In current role, responsible for raising the profile of the firm through media, events and branding initiatives. Oversee and manage digital and print advertising, public relations, market research and analysis, media relations and communications, business development efforts, market planning and budget.
Specialties:
New Market Development and Expansion
Sales Training and Development
Corporate Communications
Traditional and New Media Marketing
Web/E-Commerce Strategy & Implementation
International Business Creation & Development
Corporate Spokesperson & Media Strategist
Marketing Planning and Implementation
Samantha McDermott's Skills & Expertise
- Social Media Marketing
- Public Speaking
- Business Strategy
- Business Planning
- Event Management
- Video Production
- Marketing Communications
- Marketing Strategy
- Market Research
- Advertising
- Start-ups
- Online Marketing
- Business Development
- Corporate Communications
- Entrepreneurship
- Executive Management
- Lead Generation
- Brand Development
- Strategic Communications
- Strategy
- Leadership
- Social Media
- Marketing
- Public Relations
- Venture Capital
- Creative Direction
- Management
- Program Management
- Strategic Partnerships
Samantha McDermott's Experience
Chief Marketing Officer
Stradling Yocca Carlson & Rauth
Partnership; 51-200 employees; Law Practice industry
May 2011 – Present (2 years 1 month)
Stradling represents companies and entities, which seek a sophisticated law firm with experienced counsel to guide critical transactions and disputes. Originally founded in 1975 to represent Southern California’s most innovative emerging growth companies, Stradling is known today as a leading full-service law firm representing high growth and established organizations across a wide range of industries. The firm has built its practice around its clients’ core needs. Stradling’s size, structure, and culture allow it to provide big-firm representation with small-firm flexibility and responsiveness. Today Stradling serves established and emerging companies, municipalities, and global organizations using that very premise.
President
McDermott Communications
Privately Held; Myself Only; Marketing and Advertising industry
April 1997 – April 2011 (14 years 1 month)
McDermott Communications is a strategic communications, media and client acquisition firm specializing in driving sales and improving the financial performance of its clients. From pitch meetings and conferences to venture capital raises and trade shows, the firm has a scale of expertise to match.
Specialties include: Presenter coaching, messaging, video production, sales, lead generation, maximizing profits through marketing, and relationship development.
Industries include: Technology, professional services, private equity groups, education, fitness, media, consumer products and government entities.
PARTIAL CLIENT LIST:
Intel
Toshiba
Symantec
The Next Level
Global Fitness Now
Professional Staffer Services
Henkel Consumer Adhesives
Malaysia's Ministry of Youth & Sports, UFL, NFC
Spencer Small Business Association (See Below)
Tech America (Formerly called - American Electronics Association)
Public Broadcasting Service (PBS)
University of California, Irvine
Managing Director
Show Staffers
January 1997 – January 2008 (11 years 1 month)
Show Staffers specializes in creating and executing custom sales and marketing solutions for clients who want to achieve the greatest returns on their investments. Success is no longer defined by justifying the cost of doing a trade show. Show Staffers specializes in helping clients build their businesses. In January 2008, Show Staffers joined forces with Professional Staffer Services, www.professionalstaffers.com. Together the firms have been able to provide tremendous value to clients worldwide.
Chief Operating Officer
Spencer SBA
January 2003 – June 2005 (2 years 6 months)
The Spencer Small Business Association provides information, coaching and online education to small business owners and sole practitioners. Also known as the Spencer SBA, the organization serves the needs of clients around the world through its web training and information portal.
News Director
CTV-3 Continental Cablevision, Regional
1995 – 1997 (2 years)
Regional cable channel with local broadcast affiliate relationships in the Boston market. Known for developing award winning, nationally recognized and distributed programs featuring half-hour news, sports talk shows and local election coverage.
As News Director, responsible for all news programming and communications. Procured show sponsors, developed new affiliate relationships, increased distribution of programming through other cable and media outlets and served as a face and voice of the station.
Featured interviews:
Presidential candidate John Kerry
Attorney General Janet Reno
NASCAR favorite Dale Earnhardt
Samantha McDermott's Projects
-
Intel Core i7 Launch
- January 2009 to January 2011
Team Members: Samantha McDermott -
Core i7 - Intel - 2009
- January 2009 to January 2011
Team Members: Samantha McDermott -
CTIA 2010 - Montage Systems
- January 2010 to January 2010
Team Members: Samantha McDermott
Samantha McDermott's Courses
-
President
McDermott Communications
- Effective Communications & Human Relations Skills for Success (Dale Carnegie)
-
Chief Marketing Officer
Stradling Yocca Carlson & Rauth
- Private Capital Markets (Pepperdine University)
Samantha McDermott's Organizations
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Association for Corporate Growth - Orange County
Director, Co-Chair of Annual Awards, ACG Cup Coach -
Community Senior Serv
Ambassador - Meals on Wheels, Chair of Celebrity Chef OC Event -
Legal Marketing Association - Southern California Chapter
Director
Samantha McDermott's Education
Colgate University
BA, Art/Art History
Activities and Societies: CUTV, Track Team
Millburn High School
Samantha McDermott's Additional Information
- Websites:
- Honors and Awards:
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Guest Lecturer - Chapman University - Argyros School of Business & Economics
Guest Lecturer - University of California, Irvine - The Paul Merage School of Business
Presenter - International Health & Racquet Sports Association (IHRSA) Conference
Presenter - Star Trac Asia Distributor Conference
Guest - Malaysia National Television - Live Call-in Program
Emcee - American Electronics Association (AeA) - High Tech Awards & Capital Conference
Emcee - "Celebrity Chef OC" - Community Senior Serv
Contact Samantha for:
- new ventures
- expertise requests
- business deals
- getting back in touch
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