Saqib Mausoof

Current

• Sr Product Manager at Exponential

Past

• Director Analytics at Adzilla New Media
• Sr Manager Research & Analysis at Ask.com
• Business Intelligence Manager at esurance

• Data Warehouse Manager at Argonaut Group
• Principal Consultant at Aquent/Renaissance
• Data modeler at Allstate Insurance/Contract
• Data Lead at John Deere/Contract
• System Engineer at Monsanto/Contract
• Sys Analyst at University of Kansas

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6 more...

Education

• Stanford
• University of Kansas
• Arizona State University

• DJ College
• PAF Shaheen High

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2 more...

Recommended

11 people have recommended Saqib

Connections

250 connections

Industry

Marketing and Advertising

Saqib Mausoof’s Summary

* 7+ years of experience in Ad analytics and Market research
* Solid understanding of Ad networks, behavioral targeting, beaconing and taxonomies
* Evangelist for analytics with speaking engagements at emetrics and SPSS conferences
* Experienced in guiding decision makers on actionable insights, storyboarding and case studies
* Excellent relationship skills, including the ability to listen, drive meetings and manage deliverables

Saqib Mausoof’s Specialties:

Web Analytics, Market research, SERP metrics, behavioral targeting, survey measurement, data mining,contextual advertising, Product management, product lifecycle, emetrics, business intelligence, data warehouse, project management

Saqib Mausoof’s Experience

• Sr Product Manager

  Exponential

  (Privately Held; Internet industry)

  October 2008 — Present (10 months)

  Product Manager for behavioral targeting data

• Director Analytics

  Adzilla New Media

  (Privately Held; Internet industry)

  March 2008 — October 2008 (8 months)

  * Laying out the data product strategy and vision
  * Created a data taxonomy for contextual targeting
  * Led monetization efforts for packaging opt-in behavioral data

• Sr Manager Research & Analysis

  Ask.com

  (Public Company; IACI; Internet industry)

  September 2005 — March 2008 (2 years 7 months)

  * Managing the data-driven market research, analysis and consulting services for a leading search engine
  * Provided the tagging and logging strategy for Ask.com and partner IAC sites
  * Researched lifestyle segments by combining survey and behavioral data
  * Utilized statistical analysis to support media planning and customer lifetime value

• Business Intelligence Manager

  esurance

  (Privately Held; WTM; Insurance industry)

  October 2003 — August 2005 (1 year 11 months)

  * Manage a team of statistician and analysts for product initiatives and marketing campaigns
  * Responsible for driving business needs for performance and risk reporting

• Data Warehouse Manager

  Argonaut Group

  (Public Company; Insurance industry)

  November 2001 — November 2003 (2 years 1 month)

  * Managed a $2.5m multi-year project for implementation and acceptance of forty-five(45) years of claims data
  * Led a cross functional initiative with C-level management to consolidate and standardize Argonaut business processes

• Principal Consultant

  Aquent/Renaissance

  (Privately Held; Staffing and Recruiting industry)

  June 1995 — June 2001 (6 years 1 month)

  * Project lead on data warehouse and CRM focused projects
  * Clients included: Cisco, HP, Allstate, John Deere and Monsanto
  * Presented training seminars on data modeling and business intelligence

• Data modeler

  Allstate Insurance/Contract

  (Public Company; Management Consulting industry)

  November 1998 — January 2000 (1 year 3 months)

• Data Lead

  John Deere/Contract

  (Public Company; DE; Machinery industry)

  January 1997 — June 1998 (1 year 6 months)

  Created a customer-centric data model for John Deere Information System

• System Engineer

  Monsanto/Contract

  (Public Company; 10,001 or more employees; MON; Biotechnology industry)

  June 1995 — December 1996 (1 year 7 months)

  System engineer on contract at Monsanto Muscatine Plant. Worked on Monsanto Referential data mart, VAX/VMS, Digital Alpha, SqlServer and Informix Db's

• Sys Analyst

  University of Kansas

  (Educational Institution; 5001-10,000 employees; Higher Education industry)

  October 1993 — June 1995 (1 year 9 months)

  System Analyst (Linus and Windows) and Foxpro Analyst

Saqib Mausoof’s Education

• Stanford

  Project Mgmt Certification March 2002 — December 2005

• University of Kansas

  B.S , Electrical Engineering , January 1991 — May 1994

• Arizona State University

  B.S , Electrical , 1990 — 1991

• DJ College

  B.Sc , Physics , 1987 — 1989

• PAF Shaheen High

  FSc , Pre-engineering

Additional Information

Saqib Mausoof’s Interests:

Product Lifecycle, Online Advertising, Business Intelligence, Visual media, Volunteer and Relief work