
Owner, SmartMarket Movie
Greater Boston Area

Owner, SmartMarket Movie
Greater Boston Area
I have a BFA from UMASS-Dartmouth and over 10 years experience in the visual communications field working for marketing companies and for EMC Corporation as the Internal Marketing Communications Coordinator. At EMC, I was responsible for designing marketing materials for their worldwide workforce and custom fabrication of varying display signs and informational posters for customer tours and the engineering workforce. Eric started his own company, Adelie Studios, in 1999 with the mission of providing an integrated solution to customer’s print and web design needs. Eric does work for sole proprietors on up to Fortune 500 companies and large marketing firms doing logo design, marketing materials and web site design. Close relationships are developed and maintained with all clients and full attention is devoted to each project. Whether it is a small advertisement for the local paper or a complete national brand identity including a logo and web site design, Eric is able to service all of our customers needs. Eric Guerin was selected by the Worcester Business Journal in 2007 as one of their “Forty Under 40.” Forty businesspeople (under the age of 40) from Central Massachusetts are recognized for their business accomplishments and ongoing community service.
web based marketing movies, broadcast commercials, corporate branding and identity design, web site design, marketing materials design
(Partnership; 1-10 employees; Marketing and Advertising industry)
October 2005 — Present (3 years 1 month)
SmartMarket Movie is a new marketing and advertising tool that takes the best innovations in technology and combines it with the best elements of entertainment.
A SmartMarket Movie is a 1-4 minute film that entertains and informs in order to better sell your product or service. Using fresh images and graphics, compelling narration, original music and concluding with a call-to-action page, a SmartMarket Movie travels the web, so you have a broader reach, bringing your message to more people. You can drive people to your web site to see it, or email it to them directly as a link in your signature. The call-to-action page at the end allows clients to link to your web site, email for immediate action, or share your Movie with a friend.
For more information please call us at 508-274-7476, email us at info@smartmarketmovie.com or visit us on the web at www.smartmarketmovie.com.
(Sole Proprietorship; 1-10 employees; Marketing and Advertising industry)
May 2002 — Present (6 years 6 months)
Adelie Studios is a professional graphic and web design company based in Massachusetts. We specialize in integrating your online and printed communication efforts to provide a consistent image and message. An integrated approach to print & web design is critical to your company thriving in today's local and global marketplace. Adelie Studios serves a variety of business types based throughout the country and we can service the sole proprietor on up to the Fortune 500 Company.
Adelie Studios is also co-creator of the SmartMarket Movie. The SmartMarket Movie is a new marketing and advertising tool that takes the best innovations in technology and combines it with the best elements of entertainment.
(Public Company; 10,001 or more employees; EMC; Information Technology and Services industry)
October 1999 — January 2002 (2 years 4 months)
• Designing marketing materials for EMC’s worldwide workforce.
• Custom fabrication of varying display signs and informational posters for customer tours.
• Web site and graphics for human resources promotions and events.
• Research and implementation of in-house printing & mounting department to cut outsourcing costs.
• Assisting with development and promotion of the department within EMC.
(Privately Held; 51-200 employees; Printing industry)
October 1996 — October 1999 (3 years 1 month)
• Custom design & fabrication of varying display projects for client’s individual needs.
• Coordinating and installing of custom graphic displays for clients throughout New England.
• Researching and hiring of outside vendors for various production and facility projects.
• Responsible for museum quality installations at New England Aquarium & Worcester Medical Center.
• Developed quality control systems throughout production to eliminate materials waste.
1991 — 1995
bicycling, running, walking, hiking
BNI, Blackstone River Bikeway Association, Corridor 9 Chamber of Commerce
2007 Worcester Business Journal's 40 Under Forty Award Winner