VP Creative Services
Greater Boston Area
- Current
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- VP Creative Services at One To One Interactive
- Past
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- Creative Director at Atari, inc.
- Director of Creative Services at Infogrames
- Manager Creative Services at Hasbro Interactive, Inc.
- Art Director/New Business Development at Marketing By Design
- Principal at SGM Design Associates
- Sr. Graphic Designer at Lechmere, Inc.
- Recommended
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8 people have recommended Steve - Connections
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282
connections
- Industry
- Marketing and Advertising
Steve Martin’s Summary
Creative executive with over 20 years experience in the design and advertising industry, managing large and small design groups with miniscule to multi-million dollar creative budgets. Packaging, print advertising, POP, direct mail, sales promotions, marketing programs, corporate identity, PR, event marketing - creative solutions provided for a wide variety of industries, companies and mediums. Innovative creative grounded in solid marketing strategies. Inspirational creative direction without the attitude.
Steve Martin’s Specialties:
Creative direction and inspiration, innovative creative solutions, Design and workflow management, expertise in all creative mediums, excellent client relations, team leadership, result oriented, marketing grounded creative.
Steve Martin’s Experience
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VP Creative Services
One To One Interactive
(Privately Held; 51-200 employees; Marketing and Advertising industry)
July 2005 — Present (4 years 5 months)
VP Creative Services at One to One Interactive, a full-service Strategic Internet Marketing Services firm in Boston. Founded in 1997, One To One works with Fortune 1000 companies, or smaller businesses with big ideas for the future. And we provide smart solutions to the most complicated online marketing challenges you will face.
From One to One, you'll get tight strategies and exceptional creative work. But more importantly, you'll get a partner who can help you succeed in doing what marketers have attempted for years: reach customers, influence decisions, and measure results. -
Creative Director
Atari, inc.
(Public Company; 1001-5000 employees; Marketing and Advertising industry)
May 2002 — June 2005 (3 years 2 months)
Management of award-winning design staff including designers, traffic coordinators and pre-press manager. Responsibilites include;
Oversight of all projects in both the Boston and Los Angeles studios which encompass packaging, print advertising, POP, catalogs, website design, sales materials, PR materials and event marketing support. Consult with marketing team to evaluate product benefits, define target audience, establish product position and approve creative briefs. Conduct brainstorm sessions, assign projects to design teams. Provide design direction on all concept work. Establish and ensure adherence to design and production standards. Creative presentations given to clients, marketing team, senior management, licensors and sales team. Spearheaded and implemented corporate identity initiatives, packaging templates and presentation standards. Hiring, reviews and promotions of design personel. Establish creative department infrastructure. Mentoring and training of design staff. -
Director of Creative Services
Infogrames
(Public Company; Marketing and Advertising industry)
January 2001 — May 2002 (1 year 5 months)
With the purchase of Hasbro Interactive by Infogrames, facilitated transition to Infogrames brand on all corporate and promotional communications including packaging, advertising, etc. Expanded creative services department to handle increased workload and facilitated transfer of creative responsibilties from 3 consolidated Infogrames studios.
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Manager Creative Services
Hasbro Interactive, Inc.
(Public Company; Marketing and Advertising industry)
April 1998 — January 2001 (2 years 10 months)
Management of creative services department for interactive division of Hasbro Games. Working with evergreen Hasbro brands like Monopoly, Scrabble and Battleship, established interactive games identity across all gaming platforms. Produced packaging, print advertising, in-store promotional materials and catalogs. Grew creative staff from 2 to 6 designers and added traffic and pre-press personel. Implemented a worflow database system to handle a 400% workload increase over a 2 year period.
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Art Director/New Business Development
Marketing By Design
(Marketing and Advertising industry)
October 1994 — April 1998 (3 years 7 months)
Worked with clients to define creative needs and provide solutions. Design responsibilities included packaging, collateral, point of purchase, posters and billboards, web sites, trade booths, photo art direction, training of staff in use of new software and software upgrades and selection/approval of freelance design and illustration support. New business responsibilities included meeting with
prospective clients for capability presentations. Major clients included; Ocean Spray, Scotts Lawn Products, Kodak, Hyponex, After The Fall Beverage Company, Journey Beverages, Miracle Gro, Swarovsky Jewelers, Hasbro, Hasbro Interactive. -
Principal
SGM Design Associates
(Marketing and Advertising industry)
September 1988 — October 1994 (6 years 2 months)
Owned and operated 3-6 person studio providing design, illustration and production for various clients including:
• Auto Palace
• Nynex
• Staples, Inc.
• Timberland Boot Co.
• Dr. Martens Shoes
• Polaroid
• Suffolk Downs
• Foxboro Greyhound Park
• Wonderland Park
• Boston Bank of Commerce
• Pioneer Bank
• Grove Bank
• Camelot Systems
• BTU International
• DYMAX Corporation
• MYDATA Automation
• Transition Automation
• Vision Engineering -
Sr. Graphic Designer
Lechmere, Inc.
(Marketing and Advertising industry)
February 1984 — September 1988 (4 years 8 months)
Supervised 5 artist layout department. Worked with the Vice President of Advertising to approve promotional concepts and designs. Responsible for scheduling and assigning heavy workflow and maintain high level of quality throughout the department as well as maintain personal workload of 2 circulars per month and approximately 10 black
and white R.O.P. ads per week. Design of special direct mail circulars during the holiday months. Circular layout also entailed directing in-house photo studio as to desired lighting, colors and backgrounds and final approval of photography.
