Scott MacLeod

Current

• Director of Analytics at Arnold Worldwide

Education

• Colby College
• London School of Economics and Political Science

Recommended

13 people have recommended Scott

Connections

388 connections

Industry

Marketing and Advertising

Scott MacLeod’s Summary

Scott MacLeod’s Specialties:

Data collection/synthesis/enhancement
Measurement strategy development
360 campaign measurement (web analytics, digital media, brand promotions/experiential, direct marketing, advertising effectiveness, social media)
Experimental design
Data visualization and scorecarding
Customer segmentation
Marketing mix modeling
Driver analysis
Financial modeling
Social media monitoring/Conversation Analytics