Bill Slawski

Current

President at SEO by the Sea, Inc.

Past

Director of Search Marketing at Key Relevance
Contributing Author at Search Engine Land
Site Administrator at Cre8asite Forums

Marketing Director at Delaware Intercorp, Inc.
Director of Search at Commerce360
Correspondent at Search Engine Watch
Lead Search Engine Optimization Specialist at webadvantage.net

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4 more...

Education

Widener University School of Law
University of Delaware

Recommended

8 people have recommended Bill

Connections

214 connections

Industry

Marketing and Advertising

Bill Slawski’s Summary

I am the President of SEO by the Sea, Inc., helping others with:

- Search Engine Optimization
- Local Search Optimization
- Keyword Research
- Linkbuilding
- Content Development & Creation
- Writing & Copywriting

I've been involved in internet marketing and web promotion since 1996, providing consulting services to help people make their web sites easier to find on the internet, and easier to use.

I have extensive experience in developing Search Engine Optimization (SEO) strategies and tactics to help site owners meet the objectives of their sites, to increase traffic to web sites from targeted audiences and increase leads to sites through online direct response marketing, performing keyword research, optimizing site and information architectures, and making web sites search engine friendly.

I've worked on a wide range of sites, from nonprofits to Fortune 500, educational institutions to e-commerce, professional services to consumer goods to business-to-business web sites.

I actively research search-related patent filings and white papers from the search engines, and write about those and other topics related to search and internet marketing on my blog at www.seobythesea.com.

My personal interests include doing what I can to help the environment and nonprofits, and I hope to meet others here who share those interests.

Bill Slawski’s Specialties:

Search engine optimization,
website optimization,
site structure and information architecture analysis,
internet marketing,
ecommerce,
local search,
blogging,
deep understanding of search engine patents and algorithms.

Bill Slawski’s Experience

President

SEO by the Sea, Inc.

(Privately Held; Marketing and Advertising industry)

January 2006 — Present (4 years )

Internet marketing firm focusing upon providing information about search engines and search engine marketing, helping people and organizations be found in search engines, developing content for sites and guideline for future content, making web sites more usable, providing consultation and training on search engine optimization and internet marketing. Enjoy working with nonprofits and environmental groups.
Director of Search Marketing

Key Relevance

(Marketing and Advertising industry)

August 2007 — November 2008 (1 year 4 months)

Increased the visibility, usability, and effectiveness of clients' websites and online presences. Analyzed and tracked changes in search, ecommerce, social search and networks, and online marketing. Researched patent filings and white papers from search companies and academia.
Contributing Author

Search Engine Land

(Privately Held; 11-50 employees; Information Technology and Services industry)

December 2006 — July 2008 (1 year 8 months)

Wrote blog posts on search related patents, search research, and a regular column on small business and search.
Site Administrator

Cre8asite Forums

(Internet industry)

August 2002 — June 2008 (5 years 11 months)
Marketing Director

Delaware Intercorp, Inc.

(Legal Services industry)

June 1996 — January 2008 (11 years 8 months)

Internet Marketing and promotion, brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy, and provided strategic consulting. Site design, updates, and blogging.
Director of Search

Commerce360

(Marketing and Advertising industry)

May 2007 — August 2007 (4 months)

Provided search engine optimization strategies and tactical recommendations for clients, to achieve branding and direct response marketing goals.

Developed pre-qualification processes and procedures for selling SEO services to potential customers. Created presentation materials, including powerpoint decks, to show impact of results of campaigns, and to respond to requests for proposals.
Correspondent

Search Engine Watch

(Privately Held; Information Technology and Services industry)

April 2006 — December 2006 (9 months)

Contributed to the Search Engine Watch blog on issues related to search engine related patents and search research.
Lead Search Engine Optimization Specialist

webadvantage.net

(Marketing and Advertising industry)

January 2005 — December 2005 (1 year )

Helped businesses, educational institutions and nonprofit organizations build their presence on the web through SEO and internet marketing, to enable them to meet the business objectives behind their web sites.

Bill Slawski’s Education

Widener University School of Law

Jusridoctor , Law , 1988 — 1991

Activities and Societies:

Co-Founder and newsletter editor for the Environmental Law Society.
University of Delaware

B.A. , English , 1979 — 1986

Worked full time while attending classes part time to finance my education.