Shannon Sherman

Current

Market Manager at Highlights for Children

Past

Kitchen Manager at Thomas & King
Owner and President at The Lead Vault, LLC
Director of Marketing at Randall Mortgage Services, Inc.

Facility Manager, Steubenville, OH at Telespectrum
Quality Control Analyst at PNC Bank

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Education

Widener University
Parkland Sr. High School

Recommended

1 person has recommended Shannon

Connections

158 connections

Industry

Publishing

Websites

My Company

Shannon Sherman’s Summary

Highly analytical thinker capable of building complex models, spread sheets and databases to identify,isolate and define contributing variables to such behaviors as purchasing, payment and cancellation.

Strategic planner capable of applying market and transactional history to trend and forecast such consumer metrics as response, attrition and retention.

Adept marketer familiar with multiple channels, specializing in direct marketing. Proficient with both traditional and emerging channels.

Shannon Sherman’s Specialties:

Financial trending and analysis.

Modelling.

List selection and database management.

Response forecasts and curves.

P&L accounting.

Budgeting.

Strategic planning.

Business development.

Call center solutions - inbound/outbound.

Shannon Sherman’s Experience

Market Manager

Highlights for Children

(Privately Held; Publishing industry)

July 2008 — Present (1 year 9 months)

Drive the profitability of multiple marketing channels for several product lines. Channels include Direct Mail, Inserts, Telephone Marketing and Customer Care. Product lines include magazines, continuity clubs and merchandise.

My job involves a lot of analysis through excel and access, calculating response curves, attrition rates and P&L forecasting.
Kitchen Manager

Thomas & King

(Privately Held; Restaurants industry)

August 2007 — July 2008 (1 year )

Managed a casual dining restaurant, focusing on food preparation and inventory. Trained and developed a team of cooks and expediters to ensure staffing needs were met and high-quality product was delivered.
Owner and President

The Lead Vault, LLC

(Marketing and Advertising industry)

January 2006 — October 2007 (1 year 10 months)

Self-financed start-up of a full-service marketing firm, providing acquisition, advertising and customer service solutions for banks, insurance and finance companies across the United States. Specialized in telemarketing, direct mail, and electronic advertising. Responsible for all facets of operation, including accounting, payroll, compliance, human resources and business development. Sold stake in October 2007.
Director of Marketing

Randall Mortgage Services, Inc.

(Banking industry)

December 1999 — May 2007 (7 years 6 months)

Budgeted, developed and executed the marketing strategies of an Inc. 500 mortgage company. Responsible for P&L reporting, forecasting and business development.
Facility Manager, Steubenville, OH

Telespectrum

(Privately Held; Telecommunications industry)

April 1997 — August 1999 (2 years 5 months)

Responsible for the operation and profitability of a 240-seat call center, providing customer acquisition, club membership, cross selling, customer service, market research and fulfillment solutions for Fortune 500 companies.
Quality Control Analyst

PNC Bank

(Public Company; PNC; Financial Services industry)

July 1993 — April 1997 (3 years 10 months)

Ensured the performance and profitability of several consumer loan portfolios. Performed due diligence audits and risk management analysis to confirm reserve adequacy allocations and predict default ratios.

Shannon Sherman’s Education

Widener University

B.A. , Pre-Law & Political Science , 1988 — 1992

Activities and Societies:

Phi Eta Sigma freshman honor society, Beta Gamma Sigma honor society, Pi Sigma Alpha honor society
Parkland Sr. High School

1984 — 1988

Additional Information

Shannon Sherman’s Websites:

My Company

Shannon Sherman’s Interests:

Insert Media, Direct Mail, Telephone Marketing, Customer Care and Retention, Publishing, Consumer Finance, Economics, Predictive Analytics and Logistic Regression.

Shannon Sherman’s Groups:

Worldwide Contact Center Professionals - Largest Network for Call Center Professionals
Customer Experience Management
CRM Focus Expert Group
Telemedia-Network
Database Marketers
Pushing The Envelope
Telemarketing Forum
Direct Mail Quotes
Marketers United - Marketing Suppliers Group
Direct Marketing Association "Official"
NextMark
Midwest Chapter American Teleservices Association
Leadership Dublin Alumni Group
The Direct Marketing Compliance Channel
Direct Mail Buyers