
Digital and Interactive Strategist
Ukraine

Digital and Interactive Strategist
Ukraine
One2Action (ex. KVEST Interactive) provides interactive marketing solutions and services to B2B and B2C clients. We have provided interactive services for Candy/Hoover, Kraft Jacobs Suchard, MTS, Eurocar and many others.
mobile (sms, wap, bluetooth) and interactive marketing, project management, mobile and internet services, online communities, BTL promotions, telecommunications ( wimax and wi-fi ), alternative energy
(Privately Held; 1-10 employees; Marketing and Advertising industry)
February 2007 — Present (1 year 8 months)
Launched "Any question answered service" by SMS 7407
Launched Mobile Marketing services for businesses
Developed a strategic plan for product development
Defined goals for the programming team
Tracked progress of project implementation
(Privately Held; 11-50 employees; Marketing and Advertising industry)
October 2006 — May 2007 (8 months)
Providing consulting services on launching interactive campaigns for agency's clients.
Team work with creative and client account teams:
- idea generation
- budgeting
- proposal preparation
- project reporting
- team management
(Privately Held; 1-10 employees; Financial Services industry)
October 2006 — April 2007 (7 months)
- Assessing content management systems
- Writing technical assignment
- Supervising website development and launch
- Consulting site's management
(Privately Held; 51-200 employees; Internet industry)
October 2005 — October 2006 (1 year 1 month)
- Increased site's # of daily visitors by 145% from 450 to 1100
- Increased monthly ad revenue by 150%
- Composed technical assignments and set deliverables for team of 5 programmers
(Privately Held; 1-10 employees; Information Services industry)
September 2001 — August 2002 (1 year)
Business planning of WiMAX operator launch in Ukraine:
- unique selling points and marketing strategy formulation
- CAPEX and OPEX calculations
Meetings and presentations to venture capitalists
(Privately Held; 11-50 employees; Internet industry)
August 2000 — September 2001 (1 year 2 months)
- Established media contacts
- Communicated with programmers team on site's new features
- Produced media content for the site
(Public Company; 5001-10,000 employees; Information Services industry)
April 1997 — November 1999 (2 years 8 months)
- Showcased Business Briefing products to blue chip financial companies and banks
- Proposed product improvements to development office in Austria
- Provided support for existing clients
MBA, Strategic Management, 2002 — 2004
MBA, Strategic Management, 2002 — 2004
B.A., Economics, 1994 — 1998
mobile ventures, mobile marketing, mobile content, online communities, new ventures, entrepreneurship, wireless
World Wireless Forum
Edmund S. Muskie MBA Fellowship, 2002-2004