Shannon Ford

Current

Principal at Motif, Inc

Past

Director, User Experience at Avenue A Razorfish
Customer Experience Architect at Scient
Innovator at E-Lab

1 more...

Education

Carnegie Mellon University
Cal Poly San Luis Obispo

Recommended

11 people have recommended Shannon

Connections

175 connections

Industry

Design

Shannon Ford’s Summary

Shannon is an experience strategy and design professional dedicated to grounding strategy, design creativity, and innovation in a deep understanding of people. Over the past 14 years, she has developed insights, concepts, and designs for products, services, packaging, web sites, web applications, and software applications, for a variety of Fortune 500 and non-profit clients. Areas of expertise include interaction design, information architecture, and qualitative user research methods such as ethnography, participatory design, and usability testing.

Shannon is the principal of Motif, a boutique experience design and strategy firm. Prior to founding Motif, Shannon was the Director of User Experience for the Central Region of Avenue A | Razorfish, and a Designer and Project Manager at E-Lab, a company at the forefront of using ethnographic research for innovation. She has a graduate degree in Interaction Design from Carnegie Mellon University.

Shannon Ford’s Specialties:

Ethnographic user research, interaction design, usability testing, usability assessment, participatory design, insight development, innovation, creative direction, team leadership, thought leadership, creative management