Shane Keener

Current

Corporate Director of eCommerce at Sunstone Hotel Properties

Past

Regional Director of Revenue Management at Sunstone Hotel Properties
Reservations Manager at Harbor Beach Resort
Reservations Manager at Marriott / Ritz Carlton

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Education

University of Utah
West High School

Recommended

17 people have recommended Shane

Connections

455 connections

Industry

Hospitality

Websites

Shane Keener’s Summary

Shane Keener’s Specialties:

Search engine optimization (seo), Search engine marketing (sem), online marketing, GDS marketing, hotel revenue management and reservations systems.

Shane Keener’s Experience

Corporate Director of eCommerce

Sunstone Hotel Properties

(Privately Held; Hospitality industry)

May 2004 — Present (5 years 8 months)

Responsible for internet strategy and marketing for portfolio of 36 hotels across the US. Oversee search engine optimization, search engine marketing and online marketing efforts. Training property level GMs and Directors of Sales on internet and search engine concepts and marketing opportunities. Maintain relationships with Online Travel Agencies to leverage marketing opportunities. Manage data and reporting subscriptions for all hotels. Plan and implement GDS marketing strategies.
Regional Director of Revenue Management

Sunstone Hotel Properties

(Privately Held; Hospitality industry)

June 2000 — May 2004 (4 years )

Oversaw daily revenue management for 5 full service hotels in Utah. Responsibilities included daily revenue strategy, monthly forecasting and annual budgeting, managing of reservations systems for Marriott, Starwood and IHG brands, utilizing revenue management and forecasting tools to optimize revenue decisions for hotels, training of Area Revenue Managers and managing relationships with General Managers, Directors of Sales and Regional Vice Presidents. Assisted the Revenue Teams at hotels to develop pricing and mix strategies, promotion opportunities and IBT account strategy and pricing.
Reservations Manager

Harbor Beach Resort

(Public Company; MAR; Hospitality industry)

April 1999 — June 2000 (1 year 3 months)

Over saw the reservations sales operations for a 362 room ocean front resort in Fort Lauderdale, FL. Managed a staff of 11 reservation sales agents and 3 group coordinators. Over saw the upgrading of the sales training and reservations process as the property went through a major renovation.
Reservations Manager

Marriott / Ritz Carlton

(Public Company; MAR; Hospitality industry)

1994 — June 1999 (5 years )

Managed reservations sales agents for both Marriott International and Ritz-Carlton Central reservations. Staff size ranged from 30 to 60 agents depending on season. Responsible for achieving profitability through quality control measures and training of staff.

Shane Keener’s Education

University of Utah

1989 — 1995

Activities and Societies:

Sigma Alpha Epsilon, Debate Team, Daily Utah Chronicle
West High School

1986 — 1989

Additional Information

Shane Keener’s Websites:

Shane Keener’s Interests:

photography, gadgets, internet marketing, revenue management, music, food

Shane Keener’s Groups:

HSMAI, Sigma Alpha Epsilon Fraternity

LinkedSEO
Online Marketing Experts
Sigma Alpha Epsilon
eMarketing Association Network
University of Utah Alumni
Online Advertising Professionals
HoteLIers
Search Engine Land
Travel 2.0: Interactive Travel Industry Professionals
Twitter
World Tourism Network
Tourism 2.0
Hotel Technologies & Software
THAT's Professional (Travel, Hospitality, Aviation & Tourism)
Hotel Online Distribution & Hotel Revenue Management Professionals Group
Social Media Marketing
MARRIOTT CONNECTIONS
INN Social Media Executives (frmly HOTEL SEO EXECUTIVES)
Tweeple
True Gentlemen
SEO Secrets
Hotel Revenue Generators
Digital_Nomads
Hotel Revenue Management, General Manager, Professionals, OTA, Online Travel Agents, Travel Portals
Newmarket's Delphi and Daylight Sales & Catering Solutions
Fans of Digsby
HAPN Hotel Associated Professionals Network
The BOAT (Business Owner Advisory Team)
We Are Orange County!™ (WAOC™) - California