Dana Robinson

Current

• Director of Social Media at NBC Universal

Past

• Creative Director - Online Community at Starlight Starbright Children's Foundation
• Project Manager & Writer at IMED Link
• Managing Web Editor at NOW

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Education

• Art Center College of Design
• University of Iowa

Recommended

2 people have recommended Dana

Connections

500+ connections

Industry

Online Media

Websites

• My Company
• My Portfolio
• My Blog

Dana Robinson’s Summary

Online Community & Social Networking
One of those finger-on-the-pulse types who's always online, whether at a computer or not. The annoying friend who responds "saw that" to almost every link sent her way. An innovative and resourceful thinker who can grow communities out of thin air and even thinner budgets.

Copywriting & Editing
A creative spokesperson who can sell products and pitch complicated concepts to even the slowest of clients. The type of writer who understands which rules to break - and breaks them unapologetically. A big-picture editor who understands that details matter...but only a little.

All Things Viral
The popular girl with a buddy list the size of Texas full of people who think my opinion matters...and who apparently don't use LinkedIn. An early adopter of trends and technology and proud owner of the "everything you like I liked 5 years ago" t-shirt. Purveyor of all the "it" things on the web.

Dana Robinson’s Specialties:

Web Production, Copywriting, Project Management, Print Design, Online Community Management, Viral Marketing

Dana Robinson’s Experience

• Director of Social Media

  NBC Universal

  (Public Company; 10,001 or more employees; GE; Entertainment industry)

  February 2006 — Present (3 years 10 months)

  - Manage all nbc.com community efforts, both interally and externally to retain repeat visitors and increase unique visits
  - Develop/deploy viral marketing strategies and additional outreach for web features, on-air and video content
  - Work closely with marketing department on outreach strategies to increase NBC.com brand and content awareness
  - Recommend and implement innovative technologies for improved social networking and and enhanced user experience

• Creative Director - Online Community

  Starlight Starbright Children's Foundation

  (Non-Profit; 11-50 employees; Philanthropy industry)

  April 2002 — January 2006 (3 years 10 months)

  - Developed interactive programs and features for an online community designed for kids and teens
  - Designed and maintained a new online community providing tips and support for parents
  - Coordinated community features and activities, such as bulletin boards, moderated chats, contests and special events
  - Managed staff of chat hosts/moderators, community leaders, content editors, contractors/freelancers and interns
  - Produced marketing materials (print and web) for monthly activities for distribution partners
  - Designed graphics and html pages for internal and external web pages
  - Sought out new and innovative technological solutions to update and improve existing technologies
  - Recruited, produced new and re-purposed existing content geared specifically toward kids and teens
  - Implemented and maintained local high school internship program

• Project Manager & Writer

  IMED Link

  (Privately Held; 11-50 employees; E-Learning industry)

  July 2001 — April 2002 (10 months)

  - Led RN to BSN online nursing project
  - Coordinated and developed content for e-learning courses
  - Managed group of nine university instructors regarding course content
  - Provided quality assurance on all corporate websites
  - Developed short and long-term deployment schedules for designers, developers and instructors
  - Planned and led meetings via videoconference with remote staff
  - Wrote and edited medical and technical content appropriate for global audience
  - Researched and wrote weekly team status reports for CEO
  - Consulted with content producer regarding online community site
  - Assisted with product definition and new product development

• Managing Web Editor

  NOW

  (Non-Profit; 11-50 employees; Non-Profit Organization Management industry)

  September 2000 — July 2001 (11 months)

  - Recruited freelance writers for weekly columns
  - Managed staff of writers, programmers and interns
  - Introduced and implemented ASP-driven site features and functions
  - Wrote and copyedited columns and stories within self-imposed editorial/production calendar
  - Initiated strategies for site redesign
  - Performed usability tests and implemented appropriate upgrades
  - Facilitated relationship between agency and client
  - Tested new content management system for bugs and usability issues
  - Designed promotional graphics and banners

Dana Robinson’s Education

• Art Center College of Design

  Continued Education 2004 — 2005

• University of Iowa

  Journalism 1996 — 1999

Additional Information

Dana Robinson’s Websites:

• My Company
• My Portfolio
• My Blog

Dana Robinson’s Interests:

social networking, digital photography, traveling, dining out, cooking, bocce

Dana Robinson’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch