Martin Fenton III

I am an internet marketing professional with experience in web design, search engine marketing, search engine optimization, international market development and start-up ventures. I have a diverse background with corporate management experience in addition to start-up experience.

In addition, I have held positions within domestic and international business environments, opened up international markets and generated new business opportunities that have produced millions of dollars in sales.

I have held positions that have included CEO/ President, Director of Business Development, Director of Licensing (Asia/Pacific), Internet Marketing Consultant, REALTOR®, and Director of Leasing.

My Personal strengths include:

Fast-moving growth company experience• Interface effectively with top management
Work well as part of a team • Successful in international operations • Loyal and hard working • Direct start-up ventures • Hands on experience

Martin Fenton III’s Specialties:

Business Development and Acquisitions, International Business, Internet Marketing, Search Engine Marketing, Sports Event Marketing, Licensing, Real Estate Services

Martin Fenton III’s Experience

Director of Business Development

SiteLab Interactive

(Privately Held; Marketing and Advertising industry)

April 2009 — Present (8 months)

SiteLab Interactive is a Full Service Interactive Agency founded in 1994 and located in La Jolla, California.

SiteLab Interactive has been at the forefront in regard to SEM, SEO, Social Media, Web Design and Web Development. If you are serious about succeeding online, SiteLab provides you with a knowledgeable and proven team to help you succeed online.
SEO Consultant

Lynda.com

(Privately Held; E-Learning industry)

January 2009 — Present (11 months)

I have been hired to help them maximize their organic search rankings on the internet.
Consultant

MedImpact

(Internet industry)

2008 — Present (1 year )

I have been working with the Finance Department in helping flowchart the policies and procedures of the Department. This will help them become Sarbane-Oxley compliant if they were to go public in the future. It is also allowing them to be more transparent for current clients.
Founder

Site Tutor Inc

(Privately Held; 1-10 employees; Internet industry)

November 2004 — Present (5 years 1 month)

We are a Search Engine Friendly Web Design Company offering the following services:
+ Custom Web Design
+ On page optimization
+ PPC Set-Up(Google, Yahoo & MSN)
+ Blog Set-up
+ Search Engine Marketing Consulting
Internet Marketing Consultant

Homes.com

(Public Company; 201-500 employees; Internet industry)

July 2002 — July 2004 (2 years 1 month)

Homes.com offers template websites to real estate agents nationwide. During my tenure at the company I provided consulting services to agents interested in generating traffic and leads via the internet. This included customization of their Homes.com website in addition to coaching them how to fully realize the benefits of internet marketing.
Director - Business Development

CollegeClub.com

(Privately Held; 201-500 employees; Internet industry)

January 1999 — August 2000 (1 year 8 months)

I was Director of Business Development for CollegeStudent.com During my tenure in the company we accomplished the following:

+ Acquired estudentloan.com, an online financial aid tool to assist students find the best loans for their education needs.
+Established a partnership with the National Association of College Stores(NACS) to provide an e-commerce product to all college bookstores nationwide.
+Developed an advertising model to attract national advertisers
+Sold the company to CollegeClub.com in December of 1999.

During my tenure with CollegeClub.com, I had the following accomplishments:

+Signed a multi-million dollar agreement with Jobs.com to provide a career section on collegeclub.com.
+Managed the NACS partnership to offer the ecommerce product to college stores nationwide.
Director of Licensing - Asia Pacific

Warner Bros Consumer Products

(Public Company; 10,001 or more employees; Entertainment industry)

February 1996 — July 1998 (2 years 6 months)

Warner Bros. Consumer Products licenses its intellectual properties to third party companies to produce products and/or promote services offered by the companies. During my employment with Warner Bros. I was based in Hong Kong, China and had the following responsibilities and accomplishments:

+Responsible for licensing activities in the following countries: Korea, Thailand, Malaysia, Taiwan, Hong Kong and the Philippines.
+Established an office in Korea. Hired the General Manager.
+Increased revenues in all the above countries.
+Manged local relationships with worldwide licensees.
+Participated in outlining a business plan to enter China and India.
Managing Director

Spectrum

(Public Company; 51-200 employees; Sports industry)

October 1992 — May 1995 (2 years 8 months)

Spectrum was a sports marketing company based in Hong Kong, China. During my employment I had the following responsibilities and accomplishments:

+ Lived in Tokyo, Japan
+ Established an office in Tokyo, Japan
+ Responsible for managing all events in the Japanese Market
+ Responsible for sales, marketing and operations of the Salem Open-Osaka, An ATP Tour Tennis Event
+ Responsible for sales and marketing of Japanese based volleyball events, part of the Women's World Volleyball Grand Prix
+ Signed Title Sponsor for Asian Golf Tour
clerk

6th Avenue Videophile

(Internet industry)

1983 — 1984 (1 year )

Martin Fenton III’s Education

Thunderbird School of Global Management

MIM , Masters International Business , 1990 — 1992

Area of Focus: - Asia/Pacific region
Language Studied: Japanese

Activities and Societies:

Secratary - Toastmasters
Skidmore College

BS , Business , 1985 — 1987

Captain - Tennis Team
Hockey Team
St. Marks School

1979 — 1982

Additional Information

Martin Fenton III’s Websites:

Martin Fenton III’s Interests:

Tennis, Kids, Business

Martin Fenton III’s Groups:

Republican National Committee - Honorary Chairman-Business Advisory Council
Member - SEMPO (Unofficial Search Engine Optimazation Council)

The Industry Standard
Real Estate Connect
Executive Suite
LinkedSEO
Search Engine Marketing Professional Organization (SEMPO) - OFFICIAL GROUP FOR THE ORGANIZATION
Skidmore College Connections
Online Advertising Professionals
Effective Marketing for Realtors
TapLynx