Siobhan Oldham

Current

Consultant - Marketing at Whakapapa

Past

Senior Director Marketing at Xyience, Inc
Project Manager/Financial Analyst at Irwin Naturals Direct Response
Line Producer at Michael Moore

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Education

University of Auckland
University of Otago
University of Otago

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Recommended

4 people have recommended Siobhan

Connections

240 connections

Industry

Marketing and Advertising

Websites

Siobhan Oldham’s Summary

• An entrepreneurial, results-focused Business Executive with ten years experience in analysis, project management and marketing.
• A new media enthusiast with an insatiable appetite for web 2.0 applications and a passionate follower of social media trends.
• Builder and moderator of popular niche social community.
• A driven individual who seeks to improve and try new marketing ideas; and thrives on metrics to gauge effectiveness of campaigns.
• A dynamic team builder who has the ability to turn vision into reality.
• A strategic and analytical decision maker and problem solver who -focuses on the overall business structure to assess risk; design effective methodologies that ensure regulatory compliance; and execute business strategies that maximize profit potential while maintaining corporate integrity.
• Ability to spearhead new projects and drive costs down with a demonstrated record of success.
• Superior communication skills, which enhance the ability to construct and present cohesive business concepts and plans; to negotiate contractual issues; and to direct cross functional teams.

Siobhan Oldham’s Specialties:

• Project Management
• Interactive Media
• Web Content Editor
• E-Commerce
• Contract Negotiations
• Strategic Planning & Analysis
• Film & Television Industry
• Grassroots Marketing
• Sponsorship Programs
• Manager/Motivator
• Financial Budgeting & Modeling
• Brand Management

Siobhan Oldham’s Experience

Consultant - Marketing

Whakapapa

(Marketing and Advertising industry)

February 2008 — Present (1 year 10 months)

• Develop unique strategies that utilize a full range of online marketing initiatives for client campaigns.
• Built E-Commerce store on the Magento platform
• Created and manage thriving niche social community.
• Design & implement integrated digital marketing programs that engage consumers and drive ROI.
• Conceptualize, develop, and execute core branding and marketing strategies for clientele.
Senior Director Marketing

Xyience, Inc

(Privately Held; 51-200 employees; Food & Beverages industry)

May 2007 — January 2008 (9 months)

• Provided consistent direction and leadership to marketing team. Ensured the effective execution of all marketing tactics (sampling programs, advertising, trade events, PR, sales collateral, etc.).
• Recruited outside advertising agencies to partner with on developing brand strategy.
• Supervised outside agency/designer to ensure effective execution of beverage can redesign,
• Managed $15 Million sponsorship package with UFC - Ultimate Fighting Championship, leveraging the marketing opportunities to optimize brand exposure.
• Took the lead on weekly, monthly, and quarterly strategic reviews and presentations.
• Created and managed critical monthly sales reports, ad-hoc analysis, including geographical analysis and AC Nielsen data.
• Designed ROI modeling system for “shelf contract” analysis
• Saved $150,000 by re-negotiating AC Nielsen & Tabs contracts to 50% of original rate.
Project Manager/Financial Analyst

Irwin Naturals Direct Response

(Privately Held; 51-200 employees; Consumer Goods industry)

2006 — 2007 (1 year )

• Position created to bring me on board.
• Spearheaded initiative to move infomercial production in house, saving the company $200,000 per commercial. Increased delivery schedule by six weeks.
• Worked closely with legal counsel to ensure all advertising (infomercial, catalog, internet & print) claims and messaging were compliant with FDA regulations.
• Created flow charts and time lines to outline new SOP’s for creative process.
• Designed Telemarketing call center performance reporting graphs, supervise updates.
• Created new service based program, lead it through development and modeling.
• Developed models for analyzing viability/profitability of new offers and test campaigns.
• Liaison between departments (Finance, Operations, Telemarketing and Marketing), ensuring a smooth, up to date flow of information keeping parties proactive, strategic, efficient and accountable.
Line Producer

Michael Moore

(Privately Held; 11-50 employees; Motion Pictures and Film industry)

March 1998 — December 2001 (3 years 10 months)

Line Producer- Bowling For Columbine- (Winner Academy Award – Best Documentary Feature)Managed all aspects of production. Wrote and administered $2 Million dollar budget that translated Directors vision into logistics and expenses.
• Assured films financiers project was on schedule & on budget.
• Recruited crew and support staff, motivated team to keep performing to the highest level, even on 18 hour shoot days.
• Convinced vendors to reduce equipment rental rates by as much as 75% in exchange for film credit.

Line Producer- Rage Against The Machine Music Video “Testify”
Production Manager-The Awful Truth (Season One & Season Two)
Co-ordinating Producer- Michael Moore Live

Siobhan Oldham’s Education

University of Auckland

Post Graduate Diplomia Broadcast Communications , Political Studies
University of Otago

Bachelor of Commerce , Accounting & International Finance
University of Otago

Bachelor of Arts , Economics