at Dubz.tv
London, United Kingdom
- Current
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- Creative Director at Dubz.tv
- Past
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- Assistant Editor/Community Manager at Firstream Ltd. ICI Campus UK, London
- Senior Copy Writer at WOWGO Ltd. London
- Film Editor and Copy Writer at Strawberry Corporate Publishing, Hull.
- Copy Writer at Paradigm-ICT Ltd, Beverley
- Education
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- University of Nottingham
- Middlebury College
- Recommended
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5 people have recommended Siobhan - Connections
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216
connections
- Industry
- Broadcast Media
- Websites
Siobhan Mulholland’s Summary
Passionate about content, audiences and purposeful interactive experiences.
I am a BAFTA award-winning, Prix Jeunesse International award-winning and Digital EMMY nominated Development Producer (BBC), turned Commissioning Editor (ITV), turned Creative Director at multiplatform content agency, dubz.tv
Having commissioned and produced many engaging digital and interactive experiences around popular TV brands for both the BBC and ITV, my expertise recently led to being invited to judge the following:
- Interactive category, Children’s BAFTA awards in 2008
- Interactive Innovation category, BAFTA Craft awards in 2009
Crossing over from a traditional broadcast background to a boutique, multiplatform content agency is really exciting for me; a true mash-up of people and skills, creating endless possibilities and fresh thinking.
Siobhan Mulholland’s Specialties:
Commissioning interactivity around BBC & ITV programming, Cross platform content commissioning, Content and multiplatform experiences for kids (6-12s), Digital/Interactive content strategy, Planning and commissioning in-show interactivity, Digital, Interactive and TV production,PRTS interactivity, Project management, delivery and evaluation
Product development and production, Team leadership and management, Creative facilitation
Siobhan Mulholland’s Experience
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Creative Director
Dubz.tv
(Broadcast Media industry)
July 2009 — Present (6 months)
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Commissioning Editor
ITV
(Public Company; Broadcast Media industry)
July 2008 — July 2009 (1 year 1 month)
Responsible for commissioning all of ITV’s Interactive TV output (content) across all ITV channels and genres as well as commissioning all in-show interactivity within ITV’s vast stable of entertainment and reality programming.
Worked collaboratively with ITV Channel and Genre controllers as well as independent production companies, external service providers, ITV.com, ITV mobile, Sales and Sponsorship; I identified interactive opportunities within new and returning ITV programmes and commissioned engaging propositions within/around, or at the heart of the programme and/or channel brand. -
Senior Producer - Multiplatform
BBC
(Public Company; 10,001 or more employees; BBC; Broadcast Media industry)
November 2007 — July 2008 (9 months)
Accountable for the delivery of BBC Three’s multiplatform re-brand across digital spaces and the implementation and compliance of innovative new services such as simulcasting the channel over the web.
Based on the successful re-brand of BBC Three, I was tasked with strategising and re-launching BBC Vision’s channels portfolio alongside phase two of the BBC Three re-brand. -
Producer - Development
BBC
(Public Company; BBC; Broadcast Media industry)
March 2002 — December 2007 (5 years 10 months)
From developing multiplatform ideas, commissioning creative and boundary-pushing projects, to championing integrated working between TV production and interactive teams within the BBC, my role was essentially focused upon maximising ideas and thrashing out focused, purposeful and engaging propositions for the eager to please and ever demanding 6 -12 year old demographic.
Projects for BBC Children's include the BAFTA award winning and International Interactive EMMY nominated, ‘Level Up’, ‘Do Something Different’ (DSD) and most recently, the BAFTA nominated ‘Me and My Movie’ project. -
Assistant Editor/Community Manager
Firstream Ltd. ICI Campus UK, London
(Online Media industry)
November 2000 — February 2002 (1 year 4 months)
Jointly accountable for defining the strategy, content and community vision of ICI Campus, UK - Europe’s largest online, pan-European student community (back in 2001). In addition I worked with the executive board to identifying commercial partnerships and offline distribution models for this product.
I also jointly managed a team of student writers and the content slate for the streamed ‘channel’ which was broadcast live 24/7 from the office. -
Senior Copy Writer
WOWGO Ltd. London
(Online Media industry)
May 2000 — November 2000 (7 months)
Responsible for delivering premium brand communication to a 12-17 year-old female audience via teen-lifestyle brand, Wowgo.com; creating dynamic endorsed content, commercial interstitial sites and advertorials alongside brands such as Maybelline New York, Sure, Impulse, Orange, and Kellogg’s.
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Film Editor and Copy Writer
Strawberry Corporate Publishing, Hull.
(Publishing industry)
February 2000 — May 2000 (4 months)
Forward planned and created content for APOLLO Video website; liaised with media partners, film distributors, and in-house design managers to ensure entertaining, informative yet user-friendly review packages and were consistently produced both online and in any offline print.
Additionally, produced copy for elite car brand owner manuals and corporate advertisements in FMCG trade magazines. -
Copy Writer
Paradigm-ICT Ltd, Beverley
(Broadcast Media industry)
August 1999 — February 2000 (7 months)
Copy writer for children’s LEA funded, curriculum-directed website called CR.ed. Content responsibilities included film, music, fashion and television. I also worked with LEA’s across the country during this time, producing copy for Government Intranet sites.
Siobhan Mulholland’s Education
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University of Nottingham
2.1 , American Studies , 1996 — 1999
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Middlebury College
2.1 , American Studies , 1997 — 1998
Additional Information
Siobhan Mulholland’s Websites:
Siobhan Mulholland’s Groups:
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Middlebury College Community -
ITV Forum -
University of Nottingham Alumni -
Middlebury College Alumni -
iptv -
ThoseinMedia -
Animation, Media & Entertainment -
New Media, Social Media, and Social Networking Participants -
Broadcast Professionals -
Social Media Mafia -
Media Professionals Worldwide -
FWA -
Tweeple -
Tweeters -
Media & Entertainment Professionals -
INTERACTIVE & DIGITAL MEDIA GROUP -
National Academy of Television Arts and Sciences -
The Media Festival -
BBC alumni -
MIPTV and MIPCOM Global Content Markets - Networking Group -
GAVI -
Social Media, Social TV, Monitoring, Mobile Social Networks, Marketing, Web 2.0, Enterprise 2.0, PR -
Digital Gurus London - The Community for Digital Media Folk -
Young Enterprise London -
INTERACTIVE NARRATIVE -
East London Business Networking -
Law And Social Networking -
BBC Children's Interactive Past and Present
Siobhan Mulholland’s Honors:
WIN Nov 06: Interactive BAFTA for BBC Children's 'Level Up'
WIN Oct 07: IMA (USA) award for CBBC Me and My Movie.
WIN Mar 08: 2 x General Education Awards for CBBC Me and My Movie (Interactive Production and Premier Award).
WEBBY HONOUREE April 08: Education (CBBC Me and My Movie)
WEBBY HONOUREE April 08: Youth (CBBC Me and My Movie)
WIN June 08: PRIX JEUNESSE INTERNATIONAL 2008 Interactivity Prize for CBBC's Me and My Movie
NOMINATION April 07: International Interactive Emmy nominee 2007 for 'Best Interactive Programme' ('Level Up’).
NOMINATION Sep 07: Digital Campaign award nomination for DSD in the Leisure and Entertainment category
NOMINATION Sep 07: BIMA award nomination for DSD in the ‘Kids’ category
NOMINATION Sep 07: Y Design nomination for DSD in the ‘Best not-for-profit campaign’ award category
NOMINATION Oct 07: Interactive BAFTA nominee for CBBC's Me and My Movie
Siobhan Mulholland’s Contact Settings
Interested In:
- consulting offers
- expertise requests
- reference requests
- getting back in touch
