[www.simonshah.com] Customer and Shareholder VALUE Through Connected Marketing
London, United Kingdom
- Current
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- Chief Marketing Officer at CanDoGo
- Past
- Education
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- Ashridge Business School
- Recommended
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34 people have recommended Simon - Connections
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366
connections
- Industry
- Information Technology and Services
- Websites
Simon Shah’s Summary
A senior Marketing Executive with a proven track record of success in marketing technology solutions to the Enterprise sector with propositions that fuel incremental sales, extend reach and develop differentiated thought leadership. Articulate and confident, a strong communicator who establishes positive relationships at all levels. Excellent market knowledge includes UK, EMEA, US and Asia Pacific.
Simon Shah’s Specialties:
International Public Relations
Thought Leadership and PR
Messaging and Positioning Strategies
Global campaigns with local relevance
Channel Marketing
Strategic Marketing Analysis
International Market Research
Analyst Relations
Closed Loop Demand Generation Programs
Integrated Marketing Campaigns
Marketing ROI and Performance by Results
Global Marketing
Branding and Advertising
Sales and Marketing Alignment
Business Development
Simon Shah’s Experience
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Chief Marketing Officer
CanDoGo
(Privately Held; 11-50 employees; E-Learning industry)
June 2007 — Present (2 years 6 months)
On demand business coaching and mentoring with exclusive rights to repurpose content from leading business authors and coaches and deliver via web, Outlook and from within business applications such as CRM
o Reporting to the CEO and designing the executing both strategy and implementation for go to market visibility.
o Fully responsible for messaging and positioning, analyst and media outreach programs, channel marketing, web and field marketing and lead generation for this early stage start up company -
VP Product Marketing Global CRM
Sage
(Public Company; 10,001 or more employees; Computer Software industry)
February 2006 — May 2007 (1 year 4 months)
Strategic/Operational marketing representing portfolio of 4 product lines across a global arena for FTSE100 software group.
o Demonstrated CRM’s different global business requirement from Sage’s normal locally geared finance packages, to get through to Group’s 5m + customers.
o Created prescriptive sales guidance to deal with product overlap perceptions, having analysed each product against Contact Management, Sales Automation, Service Automation and Marketing Automation to achieve double-digit growth.
o Developed excellent marketing programme with high impact materials, securing positive press coverage, creating strong lead generation and awareness tools and company endorsement of their commercial success.
o Developed messaging connectivity between Sage Accounting/ERP and CRM products and played to Sage's strong competencies.
o Manages industry analyst relations with top tier CRM Industry analysts. -
Marketing Director EMEA
Stellent
(Public Company; 501-1000 employees; STEL; Computer Software industry)
2002 — 2005 (3 years )
Leading Enterprise Content Management vendor, providing highly efficient, global knowledge sharing and document control, and archiving for customers like Coca Cola, ING, Sony Pictures, B&Q, British Red Cross.
o Achieved strong year on year growth and a unique industry position through dynamic multiple solution propositions.
o Developed USPs enabling universal content management of documents and records, and collaboration worldwide on preparing marketing and other campaigns.
o Developed Pan European marketing and PR using company technology to share knowledge and focus campaigns, and competive benchmarked to show ‘performance by results’.
o Worked closely with industry analysts like Gartner and IDC to develop and validate the message and positioning and got into their ‘Leader’ categories; unique for industry.
o Achieved phenomenal verifiable 700% ROI on telesales activity.
o Achieved a major flow of inbound enquiries for the product range.
Simon Shah’s Education
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Ashridge Business School
1999 , MBA , 1998 — 1999
The opportunity to return to a collaborative learning environment alongside an exceptional set of international students after years 'in the field' made a tremendous impact on my career and helped me discover myself and my true passion around B2B marketing.
