Group Online Marketing Co-Ordinator @ Ambition Group
Sydney Area, Australia
Group Online Marketing Co-Ordinator @ Ambition Group
Sydney Area, Australia
(Public Company; ASX:AMB; Staffing and Recruiting industry)
September 2009 — Present (4 months)
(Public Company; AAPL; Computer Hardware industry)
July 2008 — September 2009 (1 year 3 months)
(Partnership; 1-10 employees; Information Technology and Services industry)
June 2007 — September 2009 (2 years 4 months)
(Privately Held; Marketing and Advertising industry)
November 2007 — August 2008 (10 months)
Topia is a 'new generation' marketing agency that designs and implements marketing strategies with a focus on digital channels. Topia's differentiation from other agencies is that their approach leverages online channels with offline, creating a unique brand experience for the end-customer.
This role involved project managing Topia's smaller digital campaigns.
These campaigns took the form of various digital advertising activity including:
• SEO & SEM
• eDM's
• Microsites
• SMO (Social Media Optimisation)
I was also involved in various other functions including:
• Account management support
• Pitch preparation
• Various research activities Qual and Quant(using Hitwise/Nielsen Data)
• Reporting on campaigns using various analytics tools
• Assisting with media placement
(Public Company; 51-200 employees; VTG; Information Technology and Services industry)
November 2004 — May 2008 (3 years 7 months)
(Marketing and Advertising industry)
2007 — 2007 (less than a year)
Bachelor of Business (Marketing) and Bachelor of Computing(Internet Business Technology) , 2006 — 2009
Final Subjects:
Marketing:
-Marketing Planning & Strategy
-New Product Anaylsis And Management
-Pricing Anaylsis and Revenue Management
-Applied Marketing Research Project (Major Research Project on WOM, Qual & Quant Involving Choice Analysis Experiment)
Computing:
-Strategic IT Project (Designed a IT system and Infrastructure similar to T-Card)
-Software Development Project (Developed Leaning Resources system chosen to be used at UTS)
-Human-Computer Interaction (Designed concept and interface of a workplace conflict resolution system)
-Collaborative Business Processes