Simon Mainwaring

Simon Mainwaring

We First CEO | Social Media Branding | Cause Marketing | Advertising | Sustainability | Corporate Responsibility | CSR

Location
Greater Los Angeles Area
Industry
Marketing and Advertising

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Simon Mainwaring's Overview

Current
Past
Education
Connections

500+ connections

Websites

Simon Mainwaring's Summary

Simon Mainwaring is the founder of We First, the foremost brand leadership firm that provides strategic consulting and training to transform companies into purposeful social brands and position them for rapid growth, social impact and cultural leadership.

A member of the Sustainable Brands Advisory Board, the Advisory Board of the Center for Public Diplomacy at the USC Annenberg School, the Transformational Leadership Council and a Fellow of the Royal Society of Arts in London he also contributes to Fast Company, Forbes, Huffington Post, Mashable, and GOOD Magazine on branding and social technology.

His first book, We First: How brands and consumers use social media to build a better world (Palgrave Macmillan) is a New York Times, Wall Street Journal, and Amazon bestseller. It was named an Amazon Top Ten Business Book for 2011, 800CEORead Top Five Marketing Book for 2011, and strategy+business named it the Best Business Marketing Book of 2011.

Simon was included in Trust Across America’s, ‘Top 100 Thought Leaders in Trustworthy Business Behavior for 2012.’ He has been featured in Advertising Age, Adweek, Huffington Post, Inc Magazine, Fast Company, GOOD Magazine, and Mashable, as well as appearing on the NBC, CBS, CBC, Business News Network, BNet, Business RockStars and Harpo Radio.

Simon is a sought after international speaker with engagements including the Cannes International Advertising Festival, Royal Society of Arts, SXSW, National Press Club, TEDxSF, National Speakers Association, as well as brands such as Google, Coca-Cola, General Motors, Gucci, and Patagonia. He was voted a Top 5 Marketing Speaker for 2012 by speaking.com.

Prior to starting We First, Simon was an award-winning Nike creative writer at Wieden & Kennedy and worldwide creative director for Motorola at Ogilvy, as well as consulting on dozens of Fortune 500 brands for leading advertising, production, and digital companies.

Specialties: Fine Arts, Law, Advertising, Branding, Social Media

Simon Mainwaring's Experience

Founder and CEO

We First

Privately Held; 1-10 employees; Marketing and Advertising industry

January 2011Present (3 years 9 months) Venice Beach, CA

We First is a brand leadership firm that provides strategic consulting and training to transform companies into purposeful social brands. By ensuring companies tell the story of the good work do internally and externally, we position brands for rapid growth, social impact and cultural leadership.

Owner

Mainwaring Creative

20052010 (5 years)

Brand consultancy specializing in cross-discipline, multi-platform, media-neutral, strategic and creative thinking aimed at realizing the full potential of a product, brand or company. Clients include advertising, digital, talent, trailer, production, design and experiential companies as well as direct corporate clients.

Worldwide Creative Director, Motorola,

Ogilvy & Mather

Public Company; 10,001+ employees; WPP; Marketing and Advertising industry

20032005 (2 years)

Strategic and Creative Advertising Lead for the Motorola brand in Europe, Middle East, Africa, North & South America and China.

Privately Held; 1001-5000 employees; Marketing and Advertising industry

19992003 (4 years)

Writer for Nike brand responsible for strategic and creative thinking for advertising campaigns and product launches including the Olympics and World Cup.

Privately Held; 201-500 employees; Marketing and Advertising industry

19971999 (2 years)

Writer responsible for pan-European strategic and creative thinking for the Adidas, Harrods, BBC, Hyundai, Guardian and Patek Philippe brands.

Public Company; 1001-5000 employees; PUB; Marketing and Advertising industry

19961997 (1 year)

Writer responsible for pan-European strategic and creative thinking for Visa, Hewlett Packard, Cadbury, MS Society brands.

Writer

DDB, Sydney

Public Company; 10,001+ employees; OMC; Marketing and Advertising industry

19941996 (2 years)

Writer responsible for strategic and creative thinking for the Telstra, Digital, State Bank, Hasbros, EPA brands.

Public Company; 1001-5000 employees; PUB; Marketing and Advertising industry

19911994 (3 years)

Writer responsible for pan-European strategic and creative thinking for the Qantas, Nestle, Colgate, Toyota brands.

Simon Mainwaring's Skills & Expertise

  1. Start-ups
  2. Social Networking
  3. Social Media
  4. Art Direction
  5. Creative Direction
  6. Advertising
  7. Marketing
  8. Corporate Branding
  9. Radio
  10. Entrepreneurship
  11. Digital Marketing
  12. New Media
  13. Blogger
  14. Strategy
  15. Marketing Strategy
  16. Relationship Marketing
  17. Public Speaking
  18. Creative Strategy
  19. Digital Strategy
  20. Digital Media
  21. Social Media Marketing
  22. Product Launch
  23. Content Strategy
  24. Online Advertising
  25. Online Marketing
  26. Fine Art
  27. Non-profits
  28. Integrated Marketing
  29. Corporate Social Responsibility
  30. Brand Development
  31. Magazines
  32. Training
  33. SEO
  34. Technology
  35. Strategic Partnerships
  36. Strategic Brand Consulting
  37. Corporate Communications
  38. SEM
  39. Email Marketing
  40. Nonprofits
  41. Copywriting
  42. Viral Marketing

View All (42) Skills View Fewer Skills

Simon Mainwaring's Education

Sydney Law School

Law degree

19881990

Activities and Societies: Auctioneer, Sotheby's, Sydney, Australia. Actor, Chadwick Management, Sydney, Australia

University of Sydney

Fine Arts (1st Class Honors)

19851988

Activities and Societies: Life Drawing & Painting, Julian Ashton Art School

Simon Mainwaring's Additional Information

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