Simon Daniels

Current

Associate at Mayfield Solutions
Consultant at Cyance
Director, Marketing Operations Consulting at Percassity Marketing Data Solutions

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Past

Marketing Operations Manager, EMEA at Progress Software
Marketing Operations Manager EMEA at Information Builders
Database Marketing Manager at Gartner

Business Customer Programmes Manager at T-Mobile UK
Database Marketing Manager at Teleadapt

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2 more...

Education

University of Brighton

Recommended

7 people have recommended Simon

Connections

402 connections

Industry

Marketing and Advertising

Websites

Simon Daniels’s Summary

Specialist in business-to-business marketing data strategy and management, marketing operations, analytics and intelligence, with a particular focus on the information and communication technology industries.

Simon Daniels’s Specialties:

Marketing data management, CRM and SFA system implementation, marketing data enhancement, deployment and data quality management, marketing programme management, marketing analytics, research and privacy policy advise

Simon Daniels’s Experience

Associate

Mayfield Solutions

(Privately Held; Information Technology and Services industry)

September 2009 — Present (4 months)

Marketing data and process specialist, contributing to delivering solutions rooted in business requirements that include a focus on underlying data strategy objectives.
Consultant

Cyance

(Privately Held; Marketing and Advertising industry)

June 2009 — Present (7 months)

Marketing operations and infrastructure specialist.
Director, Marketing Operations Consulting

Percassity Marketing Data Solutions

(Privately Held; Marketing and Advertising industry)

May 2009 — Present (8 months)

Specialising in all aspects of marketing operations including marketing automation, data management systems and processes, lead handling and closed loop tracking and monitoring, together with data quality enhancement and management.

Co-founder and Director of Percassity Marketing Data Solutions, a specialist consultancy focusing on marketing data strategy, operations and insight.
Marketing Operations Manager, EMEA

Progress Software

(Public Company; PRGS; Computer Software industry)

December 2007 — March 2009 (1 year 4 months)

Responsible for all marketing data, processes, systems and websites across EMEA, including data purchase, management and quality maintenance, campaign processes, lead tracking and reporting and web strategy.
Marketing Operations Manager EMEA

Information Builders

(Privately Held; 1001-5000 employees; Information Technology and Services industry)

May 2007 — 2008 (1 year )

Management and development of prospect and client data and processes supporting marketing and sales campaigns and marketing effectiveness analysis.
Database Marketing Manager

Gartner

(Public Company; 1001-5000 employees; IT; Information Technology and Services industry)

April 2004 — May 2007 (3 years 2 months)

Management and development of prospect and client data and processes supporting marketing and sales campaigns.
Business Customer Programmes Manager

T-Mobile UK

(Public Company; 5001-10,000 employees; Telecommunications industry)

January 2000 — April 2004 (4 years 4 months)

Development and implementation of marketing and customer management programmes for small, medium and large business customers.
Database Marketing Manager

Teleadapt

(Privately Held; 51-200 employees; Computer Networking industry)

July 1998 — December 1999 (1 year 6 months)

Management and development of worldwide marketing databases.