Simms Jenkins

Current

• Founder & C.E.O. at EmailStatCenter.com
• Author - The Truth About Email Marketing & Contributing Writer, iMediaConnection at iMediaConnection.com
• C.E.O. at BrightWave Marketing

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Past

• Manager, CRM Products & Services at Cox Interactive Media
• Strategic Marketing & Partnership Consultant at Kozmo.com
• Director of Business Development at BuyTrek

• Director of Business Development at zebramart.com

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1 more...

Education

• Denison University
• St. Paul's

Recommended

4 people have recommended Simms

Connections

500+ connections

Industry

Internet

Websites

• My Company
• Follow Me on Twitter
• My Website

Simms Jenkins’s Summary

Simms Jenkins is Chief Executive Officer of BrightWave Marketing, an award-winning agency specializing in the strategic optimization of email marketing and digital targeted messaging programs. He has extensive relationship and interactive marketing experience on both the client and agency side. Jenkins has led BrightWave Marketing in establishing a large and diverse client list, including top tier brands like BellSouth, California Casualty, Chick-fil-A, CoreNet Global, Lowe's, Sports Illustrated and Ted’s Montana Grill, as well as leading advertising and marketing firms.

Jenkins is regarded as one of the leading experts in the email marketing industry and the expertise of both Jenkins and BrightWave clients have been recognized and featured by many media outlets including The Atlanta Journal-Constitution, Bloomberg TV, eMarketer, Email Marketing Reports, MarketingSherpa, DMNews and ClickZ.

Jenkins is the author of The Truth About Email Marketing which was published by Pearson’s FT Press imprint in August 2008. The book's companion website is www.TheTruthAboutEmailMarketing.com. His column for iMedia Connection has been called one of the top 21 information sources for email marketers.

In 2007, Jenkins facilitated a major industry partnership as BrightWave Marketing and The Email Experience Council joined forces to launch EmailStatCenter.com, the first centralized online repository of statistics and research specific to the email marketing industry.

Prior to founding BrightWave Marketing, Jenkins headed the Customer Relationship Management (CRM) group at Cox Interactive Media, a unit of media giant Cox Enterprises.

Jenkins serves on the eMarketing Association's Board of Advisors and is a Board Member of Atlanta Interactive Marketing Association (AiMA). Jenkins is a graduate of Denison University in Granville, Ohio and resides in Atlanta with his wife and two sons.

Simms Jenkins’s Specialties:

Email Marketing, Online Marketing, CAN SPAM Compliance, Strategy, Online Privacy Policies, Data Services, Search Engine Keyword Buy Programs, Email Design, Email Research, Metrics, Publishing, email strategy, email design, email rendering, strategic optimization, truth about email marketing, marketing writer, marketing author, the truth about email marketing,

Simms Jenkins’s Experience

• Founder & C.E.O.

  EmailStatCenter.com

  (Internet industry)

  March 2007 — Present (2 years 9 months)

  "...EmailStatCenter.com's visionary methodology for capturing and sharing key data points and information is a powerful combination."
  - Jeanniey Mullen, Founder, eec
  
  BrightWave Marketing founded EmailStatCenter.com in partnership with The Email Experience Council (eec). The site has become the first centralized online repository of statistics and research specific to the email marketing industry
  
  Website users vary from email marketing practitioners to journalists seeking easy to find stats to general marketing professionals seeking additional information on email marketing metrics.
  
  EmailStatCenter.com was launched by leading independent email marketing services firm, BrightWave Marketing and the eec. As a result, EmailStatCenter.com is a free, easy to use website that has a wide range of email related research from basics like average open and click through rates to more sophisticated metrics and results from detailed research studies from the field.

• Author - The Truth About Email Marketing & Contributing Writer, iMediaConnection

  iMediaConnection.com

  (Privately Held; 11-50 employees; Internet industry)

  October 2004 — Present (5 years 2 months)

  Author of The Truth About Email Marketing, published in August 2008 by Pearson Education's FT Press. The book reveals 49 proven email marketing best practices
  and bite-size, easy-to-use techniques that get results.
  
  Part of FT Press's successful "Truth About" series, the book is designed to appeal to seasoned email marketing professionals, novice small business owners, and other looking to utilize email marketing. The book's companion website can be found at www.TheTruthAboutEmailMarketing.com.
  
  Reviews -http://www.thetruthaboutemailmarketing.com/reviews/
  
  Press - http://www.thetruthaboutemailmarketing.com/pressroom/
  
  Buy The Truth - http://www.thetruthaboutemailmarketing.com/buy/
  
  Jenkins' monthly colulm for iMediaConnection.com has been called one of the top information sources on email marketing.
  
  A collection of my articles can be found at http://www.imediaconnection.com/bios/bio.aspx?id=3243

• C.E.O.

  BrightWave Marketing

  (Internet industry)

  2002 — Present (7 years )

  Simms Jenkins is CEO of BrightWave Marketing, an award-winning agency specializing in the strategic optimization of email marketing and digital targeted messaging programs. Jenkins has led BrightWave Marketing in establishing a large and diverse client list, including top-tier brands such as BellSouth, CVS, Chick-fil-A, Lowe’s and Sports Illustrated.
  
  Jenkins is regarded as one of the leading experts in the industry and wrote "The Truth About Email Marketing" (FT Press, Aug. 2008). Jenkins facilitated a major industry partnership with The Email Experience Council to launch EmailStatCenter.com, The Leading Authority on Email Marketing Metrics
  
  Prior to founding BrightWave Marketing, Jenkins headed the CRM group at Cox Interactive Media, a unit of Cox Enterprises. Jenkins serves on the eMarketing Association’s board of advisors and is a board member of Atlanta Interactive Marketing Association. He is a graduate of Denison University and resides in Atlanta with his wife and 2 sons.

• Manager, CRM Products & Services

  Cox Interactive Media

  (Privately Held; 201-500 employees; Internet industry)

  2001 — 2002 (1 year )

  Simms managed the Customer Relationship Management (CRM) group at Cox Interactive Media, a subsidiary of the billion-dollar media company, Cox Enterprises. He managed the CRM team and all budgetary and strategic concerns related to this area at Cox. Simms was responsible for all retention and loyalty programs including email marketing, promotions and customer service for the network of 20 U.S. city site guides.
  
  During his tenure, Simms managed the training of 20 studios on a new email marketing system and the launch of a top-tier email marketing program with over 30 newsletters delivered to over 500,000 subscribers. This subscription base doubled in size in less than 9 months and helped increase the average user's visits per month to the Cox network by over 100%. Simms was invited to sit on industry leader, DoubleClick's Email Advisory Board.

• Strategic Marketing & Partnership Consultant

  Kozmo.com

  (Privately Held; 1001-5000 employees; Internet industry)

  2000 — 2001 (1 year )

  Simms consulted for the high tech delivery company Kozmo, where he assisted in forming customer acquisition and retention strategies as well as obtaining partner relationships.

• Director of Business Development

  BuyTrek

  (Privately Held; 11-50 employees; Computer Software industry)

  1999 — 2000 (1 year )

  While at BuyTrek, he was a leader in developing alliance and marketing planning and pricing strategies.

• Director of Business Development

  zebramart.com

  (Public Company; 11-50 employees; Internet industry)

  1998 — 1999 (1 year )

  Simms created and managed strategic partnerships with companies such as Priceline, Amazon.com and Road Runner, an AOL Time Warner company. He also created loyalty, acquisition and branding programs for zebramart.com.

Simms Jenkins’s Education

• Denison University

  BA , History , 1992 — 1996

  Activities and Societies:

  Vice President of Student Body/Government

• St. Paul's

  1988 — 1992

Additional Information

Simms Jenkins’s Websites:

• My Company
• Follow Me on Twitter
• My Website

Simms Jenkins’s Interests:

Follow Me on Twitter - http://twitter.com/simmsjenkins -The BrightWave Blog - http://brightwave.blogspot.com/ -Become friends with me on Facebook - http://www.facebook.com/home.php?#/profile.php?id=1283551132&ref=profile

Simms Jenkins’s Groups:

Board of Advisors - eMarketing Association
Board Member of Atlanta Interactive Marketing Association (AiMA)
Platinum Member & Sponsor of the Email Experience Council (http://emailexperience.org/index.html)
Denison Atlanta Club Co-President
Big Kids Board Member at Imagine It! The Children's Museum of Atlanta
Board Member Brookwood Hills

•    Executive Suite
•    Mobile Marketing Association
•    TEN - Top Executives Net
•    Atlanta Linking
•    IEM 2.0 - Intelligent Email Marketing (+1000 members)
•    Email Marketing Roundtable
•    eMarketing Association Network
•    Technology Association of Georgia (TAG)
•    Speakers and Panelists
•    CRM Experts
•    Online Advertising Professionals
•    Email Marketer's Club
•    Denison University Alumni
•    Chief Marketing Officer (CMO) Network
•    Atlanta Interactive Marketing Association
•    eMarketing Association Conference Group
•    TechLINKS
•    SCORE, Counselors to America's Small Business
•    Atlanta Email Marketing Professionals
•    Digital Marketing
•    EmailStatCenter.com Professional Network
•    Cox Interactive Media - CIMians
•    Social Media Marketing
•    B2B Online Marketing
•    CoreNet
•    Email Experience Council
•    Georgia CxO Forum
•    Direct Marketing Association of Atlanta
•    Communication Casebook
•    Email Marketing Leaders & Advocates
•    Need A Speaker / Be A Speaker
•    Atlanta Social Media Enthusiasts
•    Email Marketing Gurus
•    Denison University Network

Simms Jenkins’s Honors:

Author, "The Truth About Email Marketing" (FT Press, 2008) www.TheTruthAboutEmailMarketing.com

"One of the top 21 email marketing information sources" - Email Marketing Reports.com

Atlanta Journal-Constitution profile on Simms Jenkins http://www.brightwavemarketing.com/AJC_SJ_Profile.pdf

Jenkins was featured on Bloomberg TV as an Email Marketing expert.

Jenkins writes for iMediaConnection (http://www.imediaconnection.com/bios/bio.aspx?id=3243) on Email Marketing issues and Best Practices.

Awards
-Best in Show South Star Awards from DMA, 2009
-AMY Finalist for Best General Strategic Online Campaign, 2009
-Atlanta Marketer of the Year (AMY) Award from the AMA
-SouthStar Award for the best email campaign from the DMA

Jenkins was interviewed by EmailMarketingReports.com - http://www.email-marketing-reports.com/interviews/simms-jenkins.htm

The BrightWave Blog Named Among Top Email Marketing Blogs - Email Marketing Reports.com

Simms Jenkins’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch