
Director, Account Management, SEO at The Search Agency
Las Vegas, Nevada Area

Director, Account Management, SEO at The Search Agency
Las Vegas, Nevada Area
17+ years strategizing and producing corporate communications (internal and external) for local, national and international companies and organizations.
Specializing in providing digital marketing, SEO, branding, B2B / B2C marketing, Internet and strategic support to research, develop and / or enhance new or existing marketing initiatives for companies and organizations needing effective internal and / or external communications across multiple channels (and mediums) in a consistent and cohesive manner.
Worked with, M&M Mars, Countrywide, Kwikset, GE and UPS as a Senior Producer at TGIF Productions before starting Simmonet Marketing in 2001.
Simmonet grew from 1 client to over 140, including the Young Presidents' Organization, AIG - SunAmerica, IPC - The Hospitalist Company, The City of Santa Monica, Warner Bros., San Mateo County, The City of West Hollywood, Paramount Studios and more.
Digital marketing
Search Engine Optimization (SEO)
Web marketing strategy
Internet branding / startups
User Generated Content (UGC) strategy
Social media strategy
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Marketing strategy / support / consulting
Marketing technology
Branding & Identity
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Corporate event production / planning / design / execution
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Membership organization / association marketing
Member communications / acquisition / retention
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Destination marketing (tourism)
(Privately Held; Marketing and Advertising industry)
December 2008 — Present (1 year )
Management and support of client online marketing activities using key search engines, campaign analysis and strategic consulting to optimize online performance for greater and / or better quality organic search results.
(Marketing and Advertising industry)
August 2008 — November 2008 (4 months)
Consultant / Digital marketing professional, customer-focused attitude, traffic generator, technologist and idea machine.
(Hospitality industry)
January 2008 — August 2008 (8 months)
eCommerce strategy, branding support, internal communications, PR facilitation.
(Marketing and Advertising industry)
May 2001 — December 2007 (6 years 8 months)
Built Simmonet Marketing from the ground up, delivering strategy, insight and implementation in the areas of eCommerce, direct marketing, broadcast media, event marketing / production, digital marketing, and technology project management for small, medium, and Fortune 500 companies and organizations.
Clients included: The City of Santa Monica, Paramount Studios, The Young Presidents' Organization, Warner Bros. Studios, IPC - The Hospitalist Company, AIG - SunAmerica, The City of West Hollywood, Third Street Promenade, Chanin Capital Partners, American Idol Tour 2007, Diamond Resorts International, Morgan Joseph & Co. Inc., Paramount Special Events, San Mateo County Convention & Visitors' Bureau and (many) others.
(Privately Held; 1-10 employees; Marketing and Advertising industry)
January 1994 — April 2001 (7 years 4 months)
Strategizing, formulating, managing and executing marketing / communications initiatives and projects for local, regional, national and global organizations.
Clients included M&M/Mars, Countrywide Wholesale Lending, Advantage Sales & Marketing, Kwikset, GE Plastics and more.
(Public Company; 10,001 or more employees; Leisure, Travel & Tourism industry)
September 1987 — January 1994 (6 years 5 months)
Chief of Sports (assistant hotel manager), Chief of Water-sports, Sailing GO, Bar GO, Entertainer (animateur) and stand-in Chef de Village.
Managed a team of 140 ethnically diverse personnel at one of Club Med's premiere resorts.
Worked in Sandpiper Florida, USA ; Copper Mountain Colorado, USA ; Cancun Mexico ; Huatulco Mexico ; Sonora Bay Mexico ; Corfu Ipsos Greece ; Sestriere Italy ; Coral Beach Eilat Israel ; Martinique French West Indies ; Guadaloupe French West Indies ; Paradise Island Bahamas
Love sharing past experiences and stories with both young and old looking to get away from the 'real world' - Club Med XGO - "Life as it used to be" :-)
Soccer, sailing, technology, computers, hiking, internet marketing, family
Encino Chamber of Commerce, 2002-2007
- 2004 "Member of the Year"
- 2006-2007 Board Member / Secretary
- 2006 "Most valuable committee" (web / marketing)
- 2006 California State Legislature recognition honor,
Burbank Chamber of Commerce, 2005-2007,
The Ranch at El Dustberry, 2004-2007
- Board Member / CMO (pro bono),
LeTip of Encino (The Encino Sales Force)
- President
Google Adwords certified individual
Online success (examples)
• City of West Hollywood-Email marketing: 300% response increase
• 3rd Street Promenade-400% traffic increase
• The Hospitalist Company-from 10% to > 60% employment submissions online
• Paramount Special Events-transitioned event catalog online
• AIG - SunAmerica-redesigned website for usability
• Paramount Studios-developed specs for automation of Studio Services
• San Mateo County CVB-increased conversions
• American Idol Tour-online store
• InstantEstimator.com-rebranded + #1 Google "Auto Body Repair"
Online startup experience (examples)
• Beverly Hills Egg Donation - fertility services
• Video Metro – pre YouTube video sharing
• Classwell – Build custom lesson plans
• RiskClick - Insurance technology
• Jettlink - Minority video
• Insights on Demand - BI
• Instant Estimator – Auto body leadgen +
• Agent Alarm - Insurance leadgen
• Crush U - College-focused dating