LinkedInChris Smith

Chris Smith

President at Argent Media - Internet Marketing Agency

Dallas/Fort Worth Area
Marketing and Advertising
  1. Argent Media,
  2. and Name Dynamics, Inc,
  3. FindLaw, a Thomson Reuters business
  1. KeyRelevance,
  2. Netconcepts,
  3. Idearc (formerly Verizon Information Services)
  1. Texas A&M University
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Argent Media

Argent Media


– Present

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I enjoy working with a great many different companies on Search Engine Optimization (SEO), Internet Marketing, Social Media Marketing, Usability Analysis, and Technical Product Development.

While I've perhaps been best-known as a specialist in Local Search Optimization (for some of my work on behalf of Verizon's, I have also been consulted by some of the top Internet Retailer 100 & 500 websites, University/.EDU sites, and some of the top online Travel portals and other types of websites.

I blog frequently on various internet technology and marketing topics.

Specialties: Internet Product Development, Technical Project Management, Search Engine Optimization, Online Reputation Management (Reputation Repair), Usability Analysis, User-Oriented Graphic Design, Yellow Pages, Online Travel, Internet Retail SEO, Internet Analytics, SEO Expert Witness Services, Shopping Search Opt., Image Search Optimization, Social Media Optimization, PDF & Book Search Opt., Local Search Optimization, Mobile Search Opt., Semantic Markup, Microformats, Perl, PHP, dHTML, CSS, Javascript, Press Release Optimization.



Argent Media
– Present (2 years 10 months)Dallas/Fort Worth Area

Argent Media is an internet marketing agency focused primarily upon search engine optimization, including specialized SEO such as Local SEO, Shopping Search Optimization, Image Search, Blog Search, Social Media Optimization, Online Reputation Management, Press Release Optimization, Video SEO, and more.

Advisory Board Member and Name Dynamics, Inc
– Present (4 years 4 months)

Providing business strategy advice and guidance to help Name Dynamics extend its sector leadership and growth of its Universal Business Listings service.

SEO Advisory Board Member

FindLaw, a Thomson Reuters business
– Present (4 years)

Meeting with the Board on a quarterly basis with key FindLaw stakeholders to discuss industry best practices, review FindLaw's internet offerings and SEO provide consulting as needed.

Expert Consultant

Search Marketing
– Present (6 years 1 month)

Providing expertise on search engine marketing, search engine optimization, social media optimization, local search optimization, online maps, yellow pages, and more.

Director of Optimization Strategies

(3 years 3 months)Dallas/Fort Worth Area

Providing expert consulting on Search Engine Optimization ("SEO"), enabling companies to reach their full potential in achieving high rankings in search engine results for queries related to their businesses. Some areas of especial expertise include optimizations for: Universal or Blended Search, Image Search, Local Search, Video Search, Shopping Search, Book Search, PDF optimization, News/Blog/Press-Release optimization, Social Media optimization, Landing Page optimization, Shopping Cart analysis, and also Paid Search Advertising management.

KeyRelevance is one of the top search marketing agencies worldwide, and local to Dallas, Texas, and they are known for highly-ethical, best-practice recommendations which reflect the current-most changes to search engine ranking algorithms. KeyRelevance also supplies Usability and User-Experience Analysis.

Lead Search Strategist

(1 year 7 months)

Providing thought leadership and consulting for the development of a rapidly growing new product: GravityStream (an automatic, near-turnkey solution for optimizing non-optimal, dynamically generated websites).

Head of Technology & Development Dept. / SEO Expert

Idearc (formerly Verizon Information Services)
(11 months)

Overseeing the Technology & Development Department for Verizon's, I now manage a number of teams which work upon: Taxonomy, Listing Quality Management, Publishing Updates/Maintenance, UI development, New Features Application development, New & Emerging technologies, Webmaster Tools, External Traffic Partnerships, SEO/SEM development, and more.

I have 5 patents pending through Verizon.

Manager of Technology / SEO Expert

Verizon Information Services
(9 years 4 months)

Directly managing a small team of developers who create applications for the website, and indirectly managing Verizon Laboratories personnel on technical development projects.

Handling various external partnership technical relationships such as InfoSpace, Lycos, BigFoot, AreaGuides, MIVA, and others.

Manager of Administration - Cartographics

Texas A&M University
(4 years 1 month)

I managed an office which provided scientific illustration, mapmaking, and digital imaging within Texas A&M. It was a for profit concern, operated within a state educational institution, providing work to students, faculty and also to the private sector. During this time I also conceived of, created and published the Texas A&M University Campus Map with Points of Interest, published by the TAMU Press, and the TAMU Clip Art Disk (the first ever digital version of TAMU trademarks and other symbols). I also designed the 12th Man Foundation logo for the 12th Man Foundation, which may be seen on car decals throughout the state of Texas, and I designed and published a book created by scientists called The Changing Climate of Texas which was successfully marketed and sold through Waldenbooks, Barnes & Noble and other bookstores.


Hierarchial category index navigational system(Link)

United States 8,346,751
Issued June 18, 2004

A map-based search application for map-based category navigation includes geographic data, category data, and categorized data comprising at least one item, wherein each item is associated with each of the geographic data and the category data. Accordingly, a user is enabled to search for categorized data that satisfies at least one condition related to the geographic data and at least one condition related to the category data. The invention further comprises a display for displaying a list of results from a search, wherein the list comprises the at least one item.


Stackable Icons(Link)

United States 8,555,203
Issued June 18, 2004

A graphical user interface (GUI) includes an icon stack comprising a plurality of icons in an area within the GUI, whereby the icons overlap. The GUI further includes at least one interstitial navigation box that is capable of displaying information about at least one item associated with one of the icons.



Dallas/Fort Worth Search Engine Marketing Association (DFWSEM)

Vice President of Programming

Helped DFWSEM to line up some great search marketing speakers for our meetings in 2013! If you have an interest in being considered for one of our upcoming meetings, please hit me up for details.

Additional Organizations

LinkedSEO, SMX attendees


  1. Italian


  • Internet Product...
  • Perl
  • JavaScript
  • Team Building
  • Semantic Web
  • Usability Design
  • PHP
  • Microformats
  • CSS
  • SEO
  • SMO
  • Social Media
  • Keyword Research
  • GUI
  • Marketing Strategy
  • HTML
  • Business Strategy
  • Online Marketing
  • Local Search Engine...
  • Local SEO
  • Microdata
  • XML
  • Widgets
  • Infographics
  • Press Releases
  • Public Relations
  • Publicity
  • Image Search...
  • Wordpress
  • Blog Marketing
  • Corporate Blogging
  • Blog Optimization
  • Twitter Marketing
  • Facebook Marketing
  • API Design
  • SOA
  • Video SEO
  • Google Maps
  • Bing Maps
  • Competitive Analysis
  • Link Building
  • Expert Witness Services
  • Legal Marketing
  • Technology Evangelism
  • Conference Speaking
  • Semantic Technologies
  • Taxonomy Development
  • Search Engine...
  • See 35+  See less


Texas A&M University

Bachelor of Science (BS), Environmental Design

Honors & Awards

Verizon Individual Excellence Award for SEO projects, 2003-2004.
Verizon Team Excellence Award for the Traffic Growth Projects, 2002.
GTE Directories Individual Award of Excellence in Customer Service, 1997.

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