Amanda McKenzie

Current

Marketing Strategist at Siji Media Pty Ltd

Past

Marketing & Sales Director at Global Village Sydney (Universal English College)
Marketing Manager at Macquarie Graduate School of Management (MGSM)
NSW Manager at Strategic Purchasing

see less...

Education

Macquarie University - Graduate School of Business
University of Western Sydney

Recommended

2 people have recommended Amanda

Connections

49 connections

Industry

Internet

Websites

Soul Economy

Amanda McKenzie’s Summary

Amanda McKenzie is a successful marketing strategist, fair trade evangelist and soulful entrepreneur. She is passionate about helping small businesses succeed, in particular entrepreneurs seeking to making a positive contribution to society.

Co-founder of the popular and growing website http://souleconomy.com/ - dedicated to promoting and connecting soulful entrepreneurs and building ethical consumerism - Amanda understands the importance of building communities and is passionate about fair trade and sustainability. She also performs marketing and web consultancy services for SMEs.

Amanda has 20 years of expertise and experience in marketing, advertising, branding, sales and business development - both online and offline. She has developed and grown businesses both large and small, locally and globally, across a wide range of industries. Added to this, Amanda has an intimate knowledge of the European, China and Hong Kong markets, having travelled and worked there extensively.

She has the ability to see the big picture while at the same time being able to develop and implement innovative, practical and effective strategies. She is dedicated to promoting and growing ethical consumerism, is customer focussed and committed to achieving a clear return on investment for clients.

Amanda holds a Masters in Management (Major in General Management) as well as a Bachelor of Business (Major in Marketing). She is also a member of the Sydney Committee for http://www.goodcompany.com.au/

Amanda McKenzie’s Specialties:

* Strategic Marketing
* Online and offline marketing strategies
* Business Planning
* Brand Management
* Promotion Tactics
* Marketing Communications
* Sales and Business Development
* Global and Local Expertise

Amanda McKenzie’s Experience

Marketing Strategist

Siji Media Pty Ltd

(Internet industry)

April 2008 — Present (1 year 4 months)

* Development and update of the popular community websites http://souleconomy.com/
* Undertake regular interviews with soulful entrepreneurs and write articles for http://souleconomy.com/ - focus on fair trade
* Building communities with like-minded individuals
* Marketing, branding, sales and business development
* Marketing and web consultancy, contracting and advice
Marketing & Sales Director

Global Village Sydney (Universal English College)

(Education Management industry)

January 2004 — April 2008 (4 years 4 months)

Develop, manage and implement an integrated marketing strategy to build student numbers from across the globe. Responsibilities included marketing, sales and business development locally and internationally; product development; brand development and management; implementation and update of the website; email marketing; social media marketing; management of the marketing and customer service team; regular travel to Europe, China and Hong Kong to develop relationships with key customers.
Marketing Manager

Macquarie Graduate School of Management (MGSM)

(Educational Institution; Higher Education industry)

August 2000 — January 2004 (3 years 6 months)

Development, management and execution of effective online and offline marketing strategies to achieve recruitment numbers in the campuses in Australia, Hong Kong and Singapore including advertising, brand management, website development and update, direct mail, email marketing, tradeshows and exhibitions, management of the marketing and customer service team, market research, event management and development of promotional materials.
NSW Manager

Strategic Purchasing

(Logistics and Supply Chain industry)

March 1999 — July 2000 (1 year 5 months)

With over 300 suppliers and 170 members, the challenge was to increase the share of the mature NSW market against one powerful and dominant competitor in order to grow revenue and profitability. Responsibilities included management of the NSW operation and also involved the implementation of innovative marketing, business development and sales strategies.

Amanda McKenzie’s Education

Macquarie University - Graduate School of Business

Masters , General Management , 2002 — 2005
University of Western Sydney

Bachelor of Business , Major in Marketing , 1987 — 1991