Online Marketing Manager at Random House
Fort Collins, Colorado Area
- Current
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- Online Marketing Manager at Random House
- Owner at Chris Sigfrids Marketing
- Past
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- Online Product Marketing Manager at Penton Media
- Corporate Marketing Manager/Copywriter/PR Strategist at Group Publishing, Inc.
- Web Developer / Online Marketing Manager at JAX Outdoor Gear
- PR / Marketing Intern at Fort Collins Area Chamber of Commerce
- Delivery Driver at SolarGlass Window & Door
- Youth Ministry Volunteer / Intern at Hope Church
- Founder at Seeds Skate Park
- Education
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- Colorado State University
- Mount Vernon Nazarene University
- University of Cincinnati
- Ravencrest Bible College
- Recommended
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31 people have recommended Chris - Connections
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244
connections
- Industry
- Marketing and Advertising
- Websites
Chris Sigfrids’s Summary
Marketing professional with a proven track record for increasing customer base, developing customized web-based tools, managing people and projects, and significantly improving the bottom line. An entrepreneur and team player that sees the big picture and develops the relationships necessary to see a task through to its majestic launch and knock-out success. Experienced in: e-media, public relations, corporate marketing, branding, project management, copywriting, producing, web design and event planning.
Chris Sigfrids’s Specialties:
Business development, branding, international relations, PR, copywriting, collaboration, presentations and big ideas.
Chris Sigfrids’s Experience
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Online Marketing Manager
Random House
(Privately Held; Publishing industry)
October 2008 — Present (1 year 2 months)
Creating and executing online marketing strategies to drive traffic and increase awareness via fresh content, contests, and other online initiatives
Managing and coordinating production timelines for all stages of web and digital product development
Developing and executing e-commerce program
Analyzing web analytics data and developing actionable reports which provide tactical recommendations for web strategies
Generate new concepts for digital content delivery via mobile and web, widgets, games and other marketing tools
Directing interactive marketing and media campaigns to meet business performance objectives
Executing effective affiliate programs/publisher management activities to achieve business development goals
Ensuring effective creative development and execution to support program and media efforts
SEM & SEO management
Researching, analyzing, and recommending new marketing opportunities -
Owner
Chris Sigfrids Marketing
(Marketing and Advertising industry)
January 2002 — Present (7 years 11 months)
Solid marketing professional available for hire on a contract basis. Please visit my Web site to view my portfolio: www.chrissigfrids.com
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Online Product Marketing Manager
Penton Media
(Privately Held; PTON; Publishing industry)
February 2007 — October 2008 (1 year 9 months)
Directed/Produced videos on a for IT TV (www.ITTV.net)
Business owner for IT related job board venture: IT Job Hound (www.ITJobHound.com)
Used social media to create "personalities" for several product lines.
Launched a unique HTML newsletter tool for User Group Leaders and Information Technology Vendors. View it at www.enewsgenerator.com
Launch/internal marketing of a SharePoint site that allows departments to connect and find one another’s research, data, and other internal documents.
Redesign of WindowsITPro.com and subsequent micro-sites.
Special emphasis on international audience and vendor relations, specifically within EMEA. -
Corporate Marketing Manager/Copywriter/PR Strategist
Group Publishing, Inc.
(Privately Held; 201-500 employees; Publishing industry)
June 2004 — February 2007 (2 years 9 months)
Developed web-based corporate communications tool that will save company an estimated $500,000 to $1,000,000 in the first year of implementation.
Planned and launched successful PR plan for book launch of Friendship-Creating a Culture of Connectivity in Your Church having more than 35 media outlets publish stories that resulted in 10,000,000+ positive impressions
Launched and grew daily one-minute radio program by 225% in the first 3 months
Team lead on a reality TV style video called Group’s Ministry Makeover; instrumental in
product development, producing, script writing and marketing
Responsible for concepting and copywriting direct mail pieces for all product lines & magazines.
Responsible for pulling Group's annual (200 page) print catalog together.
Project manager responsible for corporate marketing initiatives including annual Community Service Awards event, Group’s “Give Back” program, and www.group.com -
Web Developer / Online Marketing Manager
JAX Outdoor Gear
(Privately Held; 51-200 employees; Sporting Goods industry)
June 2003 — June 2004 (1 year 1 month)
Responsible for branding, concept, design, copywriting and development of three websites: www.jaxoutdoor.com, www.amesoutdoor.com and www.jaxfarmandranch.com.
Through search engine optimization was able to thrust JAX into the number one spot on Google.com for dozens of key word searches.
Designed and developed a profitable e-commerce store from the ground up with an estimated 500% growth in the first year after launch. -
PR / Marketing Intern
Fort Collins Area Chamber of Commerce
(Non-Profit; 1-10 employees; Public Relations and Communications industry)
January 2003 — June 2003 (6 months)
Helped increase member base by 65 during a three week PR campaign
Press release / fact sheet writing
Copywriting, graphic design, animated banner ad development -
Delivery Driver
SolarGlass Window & Door
(Privately Held; 11-50 employees; Construction industry)
April 2000 — April 2003 (3 years 1 month)
Delivered, repaired, and built custom windows (Hurd, Milgard, Semco, Marvin) for some of the most prominent, well known business owners and community members in Northern Colorado.
Worked here full time for one year and then part -time to put myself through college at Colorado State University.
I designed and built my first Web site for SolarGlass in 2002 through a web design course I took at Colorado State (which was one of my favorite courses). It was this Web site that launched me into the eMedia career I have today. -
Youth Ministry Volunteer / Intern
Hope Church
(Non-Profit; 1-10 employees; Religious Institutions industry)
May 1996 — April 2000 (4 years )
Led worship and Bible studies, coordinated mission trips to Mexico, developed and implemented new student ministries and activities.
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Founder
Seeds Skate Park
(Religious Institutions industry)
May 1996 — April 2000 (4 years )
Created a non-profit skate park ministry from the ground up. Raised funds to build ramps, created picture ID cards for kids, recruited volunteers and everything else in-between.
Chris Sigfrids’s Education
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Colorado State University
B.A. , Technical Jouralism / PR / Business , 2001 — 2003
- Activities and Societies:
- Member: PRSSA
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Mount Vernon Nazarene University
Business 1999 — 2000
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University of Cincinnati
Journalism / Communications 1997 — 1999
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Ravencrest Bible College
Certificate , Biblical Education , 1995 — 1996
Additional Information
Chris Sigfrids’s Websites:
Chris Sigfrids’s Interests:
My family, creating web-based solutions, elk hunting, snowboarding, backcountry camping, Land Cruisers, chess, home improvement, golfing, eating anything chocolate, international travel, nature and sports photography (Nikon D70), design, and playing acoustic guitar (Martin JC-16RGTE).
Chris Sigfrids’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
