Sharon Crost

Strategic Accounts and Non-Profits: Online and Interactive Marketing, Social Media, Search and Performance Marketing

San Francisco Bay Area

Current
Past
Education
  • Grenoble Ecole de Management - Grenoble Graduate School of Business
  • University of Newcastle-upon-Tyne
  • University of Illinois

1 more...

Connections
418 connections
Industry
Marketing and Advertising

Sharon Crost’s Summary

* Account Director, developing strategy and managing solution delivery for online performance marketing - social media, content strategy, pay per click, search marketing, buzz, web analytics, search engine optimization. Fortune 1000, small business and non-profit clients.

*Non-Profit communications director - facilitate economic development through collaboration among government, business and community based organizations. Develop demand generation, surveying and outreach programs in a 5 county region to increase adoption of emerging technologies

* Marketing and Communications Consultant - achieve performance objectives for clients in Europe and N. America through business development, strategic marketing, CRM, Business Intelligence, Customer Intelligence, international expansion

* MBA Professor - 8 years experience teaching and developing business cases for MBA students and executives in Interactive Marketing, Management Consulting, Business Intelligence and Technology Management

Sharon Crost’s Specialties:

Strategic Marketing, Account Direction, International Marketing, lead and demand generation, interactive marketing, Web 2.0, social media, performance marketing, search marketing, customer-oriented marketing, online marketing, CRM, BI, Business Intelligence, e-commerce, campaign management, portfolio management, management consulting, branding, PR, promotions, events, marketing communications, eDM, B2B, B2C, European market, people management, information technology


Sharon Crost’s Experience

  • Interactive Marketing / Social Media Consultant

    SierraTec

    (Marketing and Advertising industry)

    April 2002Present (7 years 8 months)

    Develop online strategies to drive traffic, increase revenue, drive sales / donations and develop loyal customer base
    * Design strategic portfolio and online user experience
    * Manage email, newsletters, websites and microsites, search, SEO, blogs and other techniques to meet campaign goals
    * Develop online analytical tools and processes to measure, analyze and drive results

  • Visiting Professor

    Grenoble Ecole de Management, Grenoble Graduate School of Business

    (Educational Institution; Professional Training & Coaching industry)

    2001Present (8 years )

    * Educate and motivate Executives/MBA students to develop their practical and academic business skills
    * Deliver top quality, energetic courses
    * Develop and evolve content to simply and creatively educate and inspire the audience
    * Partner with industry experts and business executives to develop business cases and best practices

  • Online Marketing and Analytics Consultant

    SmartStops

    (Financial Services industry)

    October 2008April 2009 (7 months)

    Develop marketing strategies and programs to educate and alert consumers using a unique software as a service tool

  • Account Strategist

    Venise Communication Agency

    (Privately Held; 51-200 employees; Marketing and Advertising industry)

    January 2007October 2008 (1 year 10 months)

    Account strategy and management for large international accounts. Focused on driving results for online marketing campaigns, interactive marketing programs and performance metrics

  • Account Director

    Red Bricks Media

    (Marketing and Advertising industry)

    December 2006June 2007 (7 months)

    Boost client's online success through search and performance marketing strategies, working with a team of account managers, marketing strategists, search analysts and creative talent. Develop a creative understanding of the customer's online experience and align programs to measure and achieve success metrics.

  • Marketing Manager

    Hewlett Packard - HP France

    (Public Company; 10,001 or more employees; Information Technology and Services industry)

    19972003 (6 years )

    Marketing Product Management and Program Management:
    B2B: Campaign Management, Marketing Communications, Agency Management, Press, Events, E-commerce
    B2C: Direct marketing, E-business, internet promotions, electronic product catalog and price list, conferences, events

  • Product Marketing and Team Management

    Hewlett-Packard

    (Public Company; 10,001 or more employees; Information Technology and Services industry)

    19911997 (6 years )

    * Marketing Product Manager - HP/SAP services alliance
    - consulting service product development, third-party alliances, conferences, user groups
    * Service Consulting (onsite interventions)
    * IT Business Management, Project Management, Change Management

  • Life Sciences Research

    University of Illinois Medical Center

    (Biotechnology industry)

    19891991 (2 years )

    *Collaborated with scientific community, developed laboratory procedures, managed complex scientific tests


Additional Information

Sharon Crost’s Interests:

Business development, organizing group events, entrepreneurship, life sciences, biotech, biomedical, health, wellness, training, education, organic farming, mountain activities, outdoor sports

Sharon Crost’s Profile in Other Languages:


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