Sharon Crost

Current

• Interactive Marketing / Social Media Consultant at SierraTec
• Visiting Professor at Grenoble Ecole de Management, Grenoble Graduate School of Business

Past

• Online Marketing and Analytics Consultant at SmartStops
• Account Strategist at Venise Communication Agency
• Account Director at Red Bricks Media

• Marketing Manager at Hewlett Packard - HP France
• Product Marketing and Team Management at Hewlett-Packard
• Life Sciences Research at University of Illinois Medical Center

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Education

• Grenoble Ecole de Management - Grenoble Graduate School of Business
• University of Newcastle-upon-Tyne
• University of Illinois

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Recommended

9 people have recommended Sharon

Connections

418 connections

Industry

Marketing and Advertising

Sharon Crost’s Summary

* Account Director, developing strategy and managing solution delivery for online performance marketing - social media, content strategy, pay per click, search marketing, buzz, web analytics, search engine optimization. Fortune 1000, small business and non-profit clients.

*Non-Profit communications director - facilitate economic development through collaboration among government, business and community based organizations. Develop demand generation, surveying and outreach programs in a 5 county region to increase adoption of emerging technologies

* Marketing and Communications Consultant - achieve performance objectives for clients in Europe and N. America through business development, strategic marketing, CRM, Business Intelligence, Customer Intelligence, international expansion

* MBA Professor - 8 years experience teaching and developing business cases for MBA students and executives in Interactive Marketing, Management Consulting, Business Intelligence and Technology Management

Sharon Crost’s Specialties:

Strategic Marketing, Account Direction, International Marketing, lead and demand generation, interactive marketing, Web 2.0, social media, performance marketing, search marketing, customer-oriented marketing, online marketing, CRM, BI, Business Intelligence, e-commerce, campaign management, portfolio management, management consulting, branding, PR, promotions, events, marketing communications, eDM, B2B, B2C, European market, people management, information technology

Sharon Crost’s Experience

• Interactive Marketing / Social Media Consultant

  SierraTec

  (Marketing and Advertising industry)

  April 2002 — Present (7 years 8 months)

  Develop online strategies to drive traffic, increase revenue, drive sales / donations and develop loyal customer base
  * Design strategic portfolio and online user experience
  * Manage email, newsletters, websites and microsites, search, SEO, blogs and other techniques to meet campaign goals
  * Develop online analytical tools and processes to measure, analyze and drive results

• Visiting Professor

  Grenoble Ecole de Management, Grenoble Graduate School of Business

  (Educational Institution; Professional Training & Coaching industry)

  2001 — Present (8 years )

  * Educate and motivate Executives/MBA students to develop their practical and academic business skills
  * Deliver top quality, energetic courses
  * Develop and evolve content to simply and creatively educate and inspire the audience
  * Partner with industry experts and business executives to develop business cases and best practices

• Online Marketing and Analytics Consultant

  SmartStops

  (Financial Services industry)

  October 2008 — April 2009 (7 months)

  Develop marketing strategies and programs to educate and alert consumers using a unique software as a service tool

• Account Strategist

  Venise Communication Agency

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  January 2007 — October 2008 (1 year 10 months)

  Account strategy and management for large international accounts. Focused on driving results for online marketing campaigns, interactive marketing programs and performance metrics

• Account Director

  Red Bricks Media

  (Marketing and Advertising industry)

  December 2006 — June 2007 (7 months)

  Boost client's online success through search and performance marketing strategies, working with a team of account managers, marketing strategists, search analysts and creative talent. Develop a creative understanding of the customer's online experience and align programs to measure and achieve success metrics.

• Marketing Manager

  Hewlett Packard - HP France

  (Public Company; 10,001 or more employees; Information Technology and Services industry)

  1997 — 2003 (6 years )

  Marketing Product Management and Program Management:
  B2B: Campaign Management, Marketing Communications, Agency Management, Press, Events, E-commerce
  B2C: Direct marketing, E-business, internet promotions, electronic product catalog and price list, conferences, events

• Product Marketing and Team Management

  Hewlett-Packard

  (Public Company; 10,001 or more employees; Information Technology and Services industry)

  1991 — 1997 (6 years )

  * Marketing Product Manager - HP/SAP services alliance
  - consulting service product development, third-party alliances, conferences, user groups
  * Service Consulting (onsite interventions)
  * IT Business Management, Project Management, Change Management

• Life Sciences Research

  University of Illinois Medical Center

  (Biotechnology industry)

  1989 — 1991 (2 years )

  *Collaborated with scientific community, developed laboratory procedures, managed complex scientific tests

Additional Information

Sharon Crost’s Interests:

Business development, organizing group events, entrepreneurship, life sciences, biotech, biomedical, health, wellness, training, education, organic farming, mountain activities, outdoor sports