Sharon Crost

Strategic Accounts, Interactive Marketing / Web 2.0, Media, Search and Performance Marketing

San Francisco Bay Area

Current
  • Account Strategist at Venise
  • Strategic Marketing at SierraTec
  • Visiting Professor at Grenoble Ecole de Management, Grenoble Graduate School of Business
Past
  • Account Director at Red Bricks Media
  • Marketing Manager at Hewlett Packard - HP France
  • Product Marketing and Team Management at Hewlett-Packard
  • Life Sciences Research at University of Illinois Medical Center
Education
  • Grenoble Ecole de Management - Grenoble Graduate School of Business
  • University of Newcastle-upon-Tyne
  • University of Illinois

1 more...

Connections
295 connections
Industry
Marketing and Advertising

Sharon Crost’s Summary

* Account Director, developing strategy and managing solution delivery for online performance marketing - media, content strategy, pay per click, search marketing, buzz, web analytics, search engine optimization. Fortune 1000, SMB and non-profit clients

* Marketing Consultant - achieve performance objectives for clients in Europe and N. America through business development, strategic marketing, CRM, Business Intelligence, Customer Intelligence, international expansion

* MBA Professor - 7 years experience teaching and developing business cases for MBA students and executives in CRM, Business Intelligence (BI), Technology Management and Management Consulting.

Sharon Crost’s Specialties:

Strategic Marketing, Account Direction, International Marketing, lead and demand generation, interactive marketing, Web 2.0, performance marketing, search marketing, customer-oriented marketing, online marketing, CRM, BI, Business Intelligence, e-commerce, campaign management, portfolio management, management consulting, branding, PR, promotions, events, marketing communications, eDM, B2B, B2C, European market, people management, information technology


Sharon Crost’s Experience

  • Account Strategist

    Venise

    (Privately Held; 51-200 employees; Marketing and Advertising industry)

    January 2007Present (1 year 8 months)

    Account strategy and management for large international accounts. Focused on driving results for online marketing campaigns, interactive marketing programs and performance metrics

  • Strategic Marketing

    SierraTec

    (Privately Held; 1-10 employees; Marketing and Advertising industry)

    April 2002Present (6 years 5 months)

    Develop client's business and loyal customer base
    * Recommend powerful, cost-effective marketing plans
    * Drive internet traffic using adapted strategies (community development, education, customization)
    * Expand business internationally

  • Visiting Professor

    Grenoble Ecole de Management, Grenoble Graduate School of Business

    (Educational Institution; Professional Training & Coaching industry)

    2001Present (7 years)

    * Educate and motivate Executives/MBA students to develop their practical and academic business skills
    * Deliver top quality, energetic courses
    * Develop and evolve content to simply and creatively educate and inspire the audience
    * Partner with industry experts and business executives to develop business cases and best practices

  • Account Director

    Red Bricks Media

    (Marketing and Advertising industry)

    December 2006June 2007 (7 months)

    Boost client's online success through search and performance marketing strategies, working with a team of account managers, marketing strategists, search analysts and creative talent. Develop a creative understanding of the customer's online experience and align programs to measure and achieve success metrics.

  • Marketing Manager

    Hewlett Packard - HP France

    (Public Company; 10,001 or more employees; Information Technology and Services industry)

    19972003 (6 years)

    Marketing Product Management and Program Management:
    B2B: Campaign Management, Marketing Communications, Agency Management, Press, Events, E-commerce
    B2C: Direct marketing, E-business, internet promotions, electronic product catalog and price list, conferences, events

  • Product Marketing and Team Management

    Hewlett-Packard

    (Public Company; 10,001 or more employees; Information Technology and Services industry)

    19911997 (6 years)

    * Marketing Product Manager - HP/SAP services alliance
    - consulting service product development, third-party alliances, conferences, user groups
    * Service Consulting (onsite interventions)
    * IT Business Management, Project Management, Change Management

  • Life Sciences Research

    University of Illinois Medical Center

    (Biotechnology industry)

    19891991 (2 years)

    *Collaborated with scientific community, developed laboratory procedures, managed complex scientific tests


Additional Information

Sharon Crost’s Interests:

Business development, organizing group events, entrepreneurship, life sciences, biotech, biomedical, health, wellness, training, education, organic farming, mountain activities, outdoor sports


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