Sharon Crost

Current

• Account Strategist at Venise
• Strategic Marketing at SierraTec
• Visiting Professor at Grenoble Ecole de Management, Grenoble Graduate School of Business

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Past

• Account Director at Red Bricks Media
• Marketing Manager at Hewlett Packard - HP France
• Product Marketing and Team Management at Hewlett-Packard

• Life Sciences Research at University of Illinois Medical Center

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1 more...

Education

• Grenoble Ecole de Management - Grenoble Graduate School of Business
• University of Newcastle-upon-Tyne
• University of Illinois

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Recommended

5 people have recommended Sharon

Connections

295 connections

Industry

Marketing and Advertising

Sharon Crost’s Summary

* Account Director, developing strategy and managing solution delivery for online performance marketing - media, content strategy, pay per click, search marketing, buzz, web analytics, search engine optimization. Fortune 1000, SMB and non-profit clients

* Marketing Consultant - achieve performance objectives for clients in Europe and N. America through business development, strategic marketing, CRM, Business Intelligence, Customer Intelligence, international expansion

* MBA Professor - 7 years experience teaching and developing business cases for MBA students and executives in CRM, Business Intelligence (BI), Technology Management and Management Consulting.

Sharon Crost’s Specialties:

Strategic Marketing, Account Direction, International Marketing, lead and demand generation, interactive marketing, Web 2.0, performance marketing, search marketing, customer-oriented marketing, online marketing, CRM, BI, Business Intelligence, e-commerce, campaign management, portfolio management, management consulting, branding, PR, promotions, events, marketing communications, eDM, B2B, B2C, European market, people management, information technology

Sharon Crost’s Experience

• Account Strategist

  Venise

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  January 2007 — Present (1 year 8 months)

  Account strategy and management for large international accounts. Focused on driving results for online marketing campaigns, interactive marketing programs and performance metrics

• Strategic Marketing

  SierraTec

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  April 2002 — Present (6 years 5 months)

  Develop client's business and loyal customer base
  * Recommend powerful, cost-effective marketing plans
  * Drive internet traffic using adapted strategies (community development, education, customization)
  * Expand business internationally

• Visiting Professor

  Grenoble Ecole de Management, Grenoble Graduate School of Business

  (Educational Institution; Professional Training & Coaching industry)

  2001 — Present (7 years)

  * Educate and motivate Executives/MBA students to develop their practical and academic business skills
  * Deliver top quality, energetic courses
  * Develop and evolve content to simply and creatively educate and inspire the audience
  * Partner with industry experts and business executives to develop business cases and best practices

• Account Director

  Red Bricks Media

  (Marketing and Advertising industry)

  December 2006 — June 2007 (7 months)

  Boost client's online success through search and performance marketing strategies, working with a team of account managers, marketing strategists, search analysts and creative talent. Develop a creative understanding of the customer's online experience and align programs to measure and achieve success metrics.

• Marketing Manager

  Hewlett Packard - HP France

  (Public Company; 10,001 or more employees; Information Technology and Services industry)

  1997 — 2003 (6 years)

  Marketing Product Management and Program Management:
  B2B: Campaign Management, Marketing Communications, Agency Management, Press, Events, E-commerce
  B2C: Direct marketing, E-business, internet promotions, electronic product catalog and price list, conferences, events

• Product Marketing and Team Management

  Hewlett-Packard

  (Public Company; 10,001 or more employees; Information Technology and Services industry)

  1991 — 1997 (6 years)

  * Marketing Product Manager - HP/SAP services alliance
  - consulting service product development, third-party alliances, conferences, user groups
  * Service Consulting (onsite interventions)
  * IT Business Management, Project Management, Change Management

• Life Sciences Research

  University of Illinois Medical Center

  (Biotechnology industry)

  1989 — 1991 (2 years)

  *Collaborated with scientific community, developed laboratory procedures, managed complex scientific tests

Additional Information

Sharon Crost’s Interests:

Business development, organizing group events, entrepreneurship, life sciences, biotech, biomedical, health, wellness, training, education, organic farming, mountain activities, outdoor sports