Siegert Dierickx

Current

Web Analytics Manager at These Days

Past

Senior Web Analytics Specialist at OX2
Account Manager - Product Manager WebTrends at AB Computing (now Distrilogie)

Education

Thames Valley University
Katholieke Hogeschool Leuven
Hogeschool Gent

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Recommended

5 people have recommended Siegert

Connections

321 connections

Industry

Information Technology and Services

Websites

Siegert Dierickx’s Summary

As Web Analytics Manager at These Days, I assist and guide our clients in the process of analysis and optimization of the marketing activities and the online performance.

For each project the mission is to perform actionable web analytics by delivering a continuous assessment of the results and the processes that have been put in place, and by providing action-based recommendations towards a proven ROI.

This also involves integrating data coming from competitive (benchmark and market) research and segmentation (CRM database and demographic information) analysis, and results coming from attitudinal researches (surveys and group discussions).

Testing & targeting is key!

Siegert Dierickx’s Specialties:

> Web analysis
>> WebTrends: Certified Consultant, Authorized Trainer
>> Omniture (incl. SiteCatalyst - Test&Target - HBX - Instadia)
>> Google Analytics & Optimizer
>> Yahoo!'s IndexTools
>> Microsoft Adcenter Analytics
>> Nuconomy
>> Radian6

> Online Strategy
> Web Site Quality Performance
> KPI Definition
> Processes
> Campaign & Conversion Optimization
> Testing & Targeting
> Social Media Measurement

Siegert Dierickx’s Experience

Web Analytics Manager

These Days

(Privately Held; 51-200 employees; Internet industry)

October 2007 — Present (1 year 10 months)
Senior Web Analytics Specialist

OX2

(Privately Held; 11-50 employees; Internet industry)

August 2005 — October 2007 (2 years 3 months)

Technical and Business Consultant - Web Analytics module tunning, basic & in-depth training, certification, client-side tagging, CMS & CRM integration, processes for setting up a succesful WA project

Clients: Toyota Europe, SDWorx, NATO, Management Centre Europe, Bridgestone Europe, Atlas Copco, Elia, InBev, ACV, Stanley Europe, VLAN, ING, Partena OZV, Electrabel, ...
Account Manager - Product Manager WebTrends

AB Computing (now Distrilogie)

(Privately Held; 11-50 employees; Computer Software industry)

September 2003 — August 2005 (2 years)

Product Manager and Pre-Sales Consultant for WebTrends and Ipswitch products. Give onsite and offsite trainings, and technical consultancy.

Siegert Dierickx’s Education

Thames Valley University

Post-Graduate , Web & eBusiness Computing , 2002 — 2003
Katholieke Hogeschool Leuven

Post-Graduate , Information Technology , 2001 — 2002
Hogeschool Gent

Graduate , Marketing , 1998 — 2001

Graduated as Best Marketing Student
SJC