Shweta Sharma

Current

Advisory, Senior Consultant at IBM

Past

Marketing Manager at RiaEnjolie Inc.
Marketing Manager at InfoPro Worldwide
Marketing Manager at InfoPro Learning

Product Manager at Infopro Corporation
Business Analyst at EValueServe
Executive, Web Marketing at Whizlabs Software Pvt. Ltd.

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3 more...

Education

Guru Gobind Singh Indraprastha University
Jiwaji University
Delhi Public School

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Recommended

10 people have recommended Shweta

Connections

162 connections

Industry

Information Technology and Services

Shweta Sharma’s Summary

A Marketing Manager with 5+ years of experience backed by strong management qualification. Good at managing multiple projects and multitasking, have been leading a team of 5 (excluding designers and programmers). Believer in owning up tasks and focused on quality. Strengths include conceptualization, good learning and grasping power, strong communication skills and effective decision-making and problem- solving skills.

Shweta Sharma’s Specialties:

Areas of specialization include Internet marketing, SEO and mass promotions.

Shweta Sharma’s Experience

Advisory, Senior Consultant

IBM

(Public Company; IBM; Information Technology and Services industry)

August 2009 — Present (4 months)

Develop the framework for how to communicate with installed mid-market customers. Work closely with the global brands to develop relevant content to support the program, and interface with the IMTs to ensure content is used in their local program execution efforts. Responsibilities include:
o Understand each of the Brand Business Unit’s strategies at a high level, including how offerings and offers map to installed segments.
o Develop processes for fueling content for an ongoing Install/relationship communications cadence:
o Set up success metrics for program and tracks progress (# of IMTs executing, opt-in/opt-out %s, improved data quality, leads generated, execution efficiencies, customer comments, etc)
Marketing Manager

RiaEnjolie Inc.

(Information Technology and Services industry)

August 2008 — August 2009 (1 year 1 month)

RiaEnjolie (RiaE) is web site development platform that eliminates almost all of the problems faced by developers and customers in this process. RiaE is focused towards providing a state of the art, contemporary, fully functional website to most verticals in the SME segment in as little as a few hours. We do it all for the customer for a small monthly fee. www.RiaEnjolie.com
Marketing Manager

InfoPro Worldwide

(Privately Held; 501-1000 employees; Information Technology and Services industry)

August 2007 — August 2008 (1 year 1 month)

InfoPro Worldwide provides web development services to customers in US, UK, France, Netherlands, Germany, Switzerland and the rest of western Europe through Franchisees and Partners in local languages through its multinational staff located in India.
Delivered over 1000 projects in 2007.
Marketing Manager

InfoPro Learning

(E-Learning industry)

May 2006 — August 2007 (1 year 4 months)

Drive the company’s entire marketing operations
- Develop online marketing strategy
- Manage branding and positioning for the company
- Effectively conceptualize, develop, and execute marketing and website promotion campaigns
- Develop and utilize Effective Marketing communication collaterals
- Capture marketing collaterals requiremnets for the sales team and get them delivered
- Proactively research and identify areas for online and offline promotions, targeting the right set of audience, that capitalize on market opportunities
- Manage team of 4

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Product Manager

Infopro Corporation

(Privately Held; E-Learning industry)

July 2005 — May 2006 (11 months)

A Product Manager with 3 years experience of online marketing, web promotions and Search Engine Optimization. Understand of all web promotion activities with
insights into different aspects on Internet marketing, including SEO, Submissions, listings and mass communication.

My role as the Product manager at TeachMeIT involves the following
- Internet Marketing for TeachMeIT including
o Search Engine Optimization
o Paid Advertising Campaigns
o Links Building Strategies
o Submissions at Search engines and Directories
- Increasing Brand Awareness and Site visibility on the Internet
- Generating business leads in forms of partner requests and corporate queries for TeachMeIT
- Strategizing and implementing models for reseller and retail models by optimally utilizing the resources
- Working in coordination with the designers/content writers to develop high quality marketing collateral's, brochures, newsletters, banners web pages
Business Analyst

EValueServe

(Privately Held; 501-1000 employees; Outsourcing/Offshoring industry)

August 2004 — July 2005 (1 year )

Evalueserve is a Business Intelligence, Market Research and Intellectual Property Services firm with clients spread across North America, Europe and Asia.

Had been involved in the Newsletter management of GlobalsourcingNOW- the Offshore Outsourcing newsletter by Evalueserve. Sent across to tousands of receipients on a daily and weekly basis the newsletter management invloved:

Collection of relevant news articles
Sanitization
Upload and testing of the newsletter on the website
Sending across the mails to the subscribers

Area of responsibility beyond the newsletter Managemnet also involved
- Search Engine Optimization (SEO) for www.globalsourcingnow.com

- Online Promotion of the website and the newsletter

- Partnerships for banner ads and event announcements

Also work on client specific projects involving data collection, event tracking, news collection in client specified formats.
Executive, Web Marketing

Whizlabs Software Pvt. Ltd.

(Privately Held; 11-50 employees; E-Learning industry)

May 2003 — August 2004 (1 year 4 months)

Whizlabs Software is an e-learning organization, which provides IT certification exam simulators to Individuals and IT skill management & assessment and recruitment solutions to corporate’s and training institutions.

Job Profile: - Online marketing for new products launched
- Press Release submissions, Submission of products at IT
certification sites and Directories
- Newsletter Management / Email Campaigns
- Managing Whizlabs User Group Program (WUGP) –Whizlabs Proprietary Program
- Content writing for web pages
- Shareware listings

Shweta Sharma’s Education

Guru Gobind Singh Indraprastha University

M.B.A , Specialization in E-commerce , 2001 — 2003
Jiwaji University

B.B.A , Specialization in Finance , 1998 — 2001
Delhi Public School

1990 — 1998