Shawna Seth

Current

• Freelance Consultant at Self-employed

Past

• Project Manager at SolutionSet
• Associate Project Manager at SolutionSet LLC
• Assistant Account Executive at Horn Group, Inc.

• Public Relations Intern at Horn Group, Inc.
• Branding and Market Research Intern at Moreland Associates
• Research Assistant for Professor William Hoynes, Sociology at Vassar College
• Marketing Design Intern at Genesys
• Women's Center Intern at Vassar College
• Marketing Intern at Telera Inc

see less...

6 more...

Education

• Vassar College
• Castilleja School

Recommended

36 people have recommended Shawna

Connections

160 connections

Industry

Marketing and Advertising

Shawna Seth’s Summary

My goal is always to continue to learn and improve while making a meaningful impact to an organization I believe in. That organization can be a client or agency or it could be a group of dancers or a gathering of alumni. My life and my work compliment each other as I cannot help but invest myself and my experiences in what I do and think about each day.

My professional experience is best conveyed by the testimonials of my coworkers, managers, and clients in the recommendations below.

Shawna Seth’s Specialties:

Branding & Identity, Brand Strategy. Vertical specialty in Education (clients include Stanford Alumni Association, Duke University's Fuqua School of Business, and Ohlone Elementary School)

Shawna Seth’s Experience

• Freelance Consultant

  Self-employed

  (Marketing and Advertising industry)

  June 2009 — Present (2 months)

  *Copywriting and Copyediting
  *Research and Analysis
  *Brainstorming and Clarification

• Project Manager

  SolutionSet

  (Privately Held; Internet industry)

  February 2009 — May 2009 (4 months)

  Project management with a focus on brand and marketing strategy. Work for clients including Duke University's Fuqua School of Business, Ohlone Elementary School (pro bono), the Institute for Executive Development, and eBay ranged from back-end technical design and development to design and copy for printed materials. Also advised clients on their social network presence.

• Associate Project Manager

  SolutionSet LLC

  (Privately Held; Internet industry)

  August 2007 — January 2009 (1 year 6 months)

  Project management and client services for this rapidly growing web branding company. Manage creative and technical projects from printed materials to social networking websites.
  
  Clients: Duke University's Fuqua School of Business, Ohlone Elementary School (pro bono), Institute for Executive Development, eBay (Developer Program, Seller Development, Pulse), Kaboose.com, Stanford Alumni Association, BEA Systems, San Francisco Playhouse (pro bono), Lucas Venture Group

• Assistant Account Executive

  Horn Group, Inc.

  (Privately Held; Public Relations and Communications industry)

  March 2006 — August 2007 (1 year 6 months)

  Joined Horn Group in 2005 as part of the internship program. My experience in technology PR included a focus in media relations, news monitoring, and speaking and awards programs. Strengths included implementing PR tactics to meet program goals and great media results such as product reviews, executive profiles, and news coverage.
  
  I particularly excelled in industry and competitive media analysis and developing comprehensive briefing materials. Additionally my role on accounts included fostering both IT and vertical media relationships.
  
  Clients: Motorola Good Technology Group, BlueRoads Corporation, Little Kids Rock (pro bono), Novell, Interactive Intelligence, Pacific Vision, Pageflakes, Venrock, and Shavlik Technologies
  
  Major domain expertise through working in public relations includes security, email software for mobile devices, the POM/PRM and CRM industries, and open source enterprise solutions. Past experience in marketing telecommunications software gained through summer internships in Silicon Valley.

• Public Relations Intern

  Horn Group, Inc.

  (Privately Held; Public Relations and Communications industry)

  November 2005 — February 2006 (4 months)

  See above description of AAE position.

• Branding and Market Research Intern

  Moreland Associates

  (Privately Held; Management Consulting industry)

  October 2005 — November 2005 (2 months)

  • Organized successful focus group in preparation for launch of household security product.
  • Active participant in naming brainstorms for consumer products.
  • Performed crucial market research on key customer demographics and product component company data.

• Research Assistant for Professor William Hoynes, Sociology

  Vassar College

  (Educational Institution; Higher Education industry)

  September 2003 — May 2005 (1 year 9 months)

  • Copyediting and research of best promotion tactics for Business of Media textbook.
  • Gathered data for future projects including parents' handbook on how children understand and are affected by media.

• Marketing Design Intern

  Genesys

  (Public Company; ALU; Computer Software industry)

  June 2003 — August 2003 (3 months)

  • Authored copy and flow-diagrams illustrating sample interactions for Flash demos to market Genesys' voice application software products.

• Women's Center Intern

  Vassar College

  (Educational Institution; Higher Education industry)

  January 2003 — May 2003 (5 months)

  • Published monthly newsletter and scheduled regular social programming such as women-in-film nights.
  • Organized successful series of small-group discussion forums and raised campus awareness of relevant political issues.

• Marketing Intern

  Telera Inc

  (Telecommunications industry)

  June 2002 — July 2002 (2 months)

  • Researched and analyzed competitive information in telecom industry for venture-backed start-up.
  • Authored product positioning document and marketing collateral for hosted IVR (interactive voice response) product, which enjoyed worldwide market-leadership per Gartner Group.

Shawna Seth’s Education

• Vassar College

  BA , Sociology, Media Studies , 2001 — 2005

  • Departmental Honors in Sociology (Cum Laude)
  • Senior Thesis: "Girl Power"?: Making the Phrase a Phase in a Postfeminist World
  • Related Coursework: Introductory Psychology; High Technology & Society; Mass Media & Society; Culture, Commerce, and the Public Sphere; Media(tized) Language; Language and Gender

  Activities and Societies:

  Sociology Department Research Assistant, Flound of Pesh (unofficial Shakespeare Troop), Women's Center Intern

• Castilleja School

  1994 — 2001

  One of the original ten student representatives at the NAIS (National Association of Independent Schools) Diversity Conference (1999)

  Activities and Societies:

  Theatre (acting, dancing, lighting technician), Editor of Mochuelo (literary magazine), founding member of Student Nation (diversity club)

Additional Information

Shawna Seth’s Interests:

contemporary dance, classical piano, knitting, rebrandings, global advertising

Shawna Seth’s Groups:

Vassar College Daisy Chain, San Francisco Dance Center

•    Vassar College Alumnae/i
•    Horn Group Alumni

Shawna Seth’s Honors:

12th Annual Webby Awards Official Honoree in the Community category: Kaboose.com

Student Employment Honor Roll

Shawna Seth’s Contact Settings

Interested In:

• job inquiries
• expertise requests
• reference requests
• getting back in touch