LinkedInShrikant Latkar

Shrikant Latkar

CRO @Fuel and Board Advisor @ Vistapointe

Location
San Francisco Bay Area
Industry
Marketing and Advertising
Current
  1. Fuel Powered
Education
  1. Stanford University
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500+connections

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500+connections
Fuel Powered

Fuel Powered

CRO (Products -> Marketing -> Revenue)

– Present

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Background

Summary

I have spent 20 years in the technology industry in a wide variety of engineering, product management and marketing leadership roles. I am passionate about the intersection of technology and user behavior, and love to bring to market innovative solutions that make a difference.

My career has spanned from writing and selling accounting software while in college, leading software teams at Bell Labs, creating Juniper Networks' first enterprise solutions, leading global products and solutions management/marketing at frog design / Aricent Group, and most recently as the CMO heading all of marketing at InMobi. Having lead both products and services businesses, I bring a well rounded perspective to high growth companies.

• Innovative web, social, mobile marketing expert; very passionate about my work, bring a ton of high-energy to teams, and I believe in decisive actions that deliver best-in-class results.
• Deep experience at thinking and executing globally and have built and managed teams across multiple continents.
• Successfully built and launched a number of game changing products and services.
• Excellent track record of creating and launching hardware and software based products from concept to launch (v1 to multiple releases).
• Experienced in negotiating and leading cross organization projects with large organizations like IBM, Microsoft, Avaya etc.
• Expert in driving awareness, and cost effective demand gen activities that deliver results, including Interactive/DigitalMarketing tools, E-Mail, Display Advertising, Affiliate, SEO/SEM,Social Media, and Mobile marketing (linkedin, facebook, twitter, Adwords etc.).
• Demonstrated track record in working with key accounts/large customers to drive business to closure through sales enablement/training, business development and integrated marketing campaigns.

Experience

CRO (Products -> Marketing -> Revenue)

Fuel Powered
– Present (5 months)San Francisco Bay Area

Honors & Awards

Top 20 CMO's - in the PR Global Awards 2013

PR Global Awards 2013

Honorable mention ranking among top 20 CMO's in the PR Global Awards 2013.

Skills

  • Product Management
  • Product Marketing
  • Strategic Partnerships
  • Go-to-market Strategy
  • Competitive Analysis
  • Integrated Marketing
  • Unified Communications
  • Telecommunications
  • SaaS
  • Global Marketing
  • New Business Development
  • Online Marketing
  • Spokesperson
  • Product Strategy
  • Demand Generation
  • Social Media
  • Product Launch
  • Field Marketing
  • Mobile Technology
  • Analyst Relations
  • Thought Leadership
  • Global Business...
  • Marketing Automation
  • Marketing Management
  • Digital Marketing
  • Salesforce.com
  • Product Innovation
  • Product Development
  • Enterprise Software
  • Lead Generation
  • Mobile Marketing
  • Marketing Strategy
  • Strategy
  • Start-ups
  • Business Development
  • Mobile Applications
  • Cross-functional Team...
  • Business Alliances
  • Team Management
  • Integration
  • Program Management
  • Management
  • Leadership
  • Marketing
  • User Experience
  • Mobile Devices
  • Analytics
  • Multi-channel Marketing
  • CRM
  • Advertising
  • See 35+  See less

Languages

  1. English

    Native or bilingual proficiency
  2. Hindi

    Full professional proficiency
  3. Marathi

    Professional working proficiency
  4. Kannada

    Native or bilingual proficiency

Publications

Podcast: Shrikant Latkar, InMobi’s Marketing VP: How To Stay Relevant In The Mobile Era(Link)

May 2014

With more than 1.5 billion smartphones in use around the globe and content consumption on smartphones increasing at a breathtaking pace, opportunities are fast emerging for brands to engage buyers more frequently, more intimately and more intelligently than ever before. In order to do so without alienating buyers, advertisers must radically reform the way they deliver marketing solutions on mobile devices.

Shrikant Latkar gives us a view into how leading companies are harnessing the power of Big Data to engage mobile buyers.

Authors:

APPONOMICS(Link)

INMOBI
February 2014

Apponomics - the insiders guide to a billion dollar app business is a must read book for all mobile app developers.

Authors:

Brand Insights - the latest in mobile advertising 2013(Link)

InMobi
July 2013
Authors:

Mobile Insights and Inspiration for 2013(Link)

InMobi
January 2013

Several folks from the InMobi marketing team contributed to this highly successful issue of InMobi Insights. This issue features interesting research, thought leadership and results of some of the most successful mobile campaigns across the globe.

Converged Network Security for Dummies(Link)

Avaya
March 2007

I contributed to this interesting book written by Peter H. Gregory.

Authors:

Education

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