
Consulting Associate at Genesis Burson-Marsteller
Delhi Area, India

Consulting Associate at Genesis Burson-Marsteller
Delhi Area, India
Marketing communications professional with specialization in public relations and experience in other marketing related areas like promotions, sponsorships, direct consumer outreach and event management.
Experience in varied sectors including media and entertainment, fashion/lifestyle and retail, hospitality and FMCG.
(Public Relations and Communications industry)
January 2006 — Present (3 years 11 months)
Responsible for successful planning and execution of creative, strategically focused public relations programmes (media and non-media), specially designed to enable the client brands capture the collective imagination of their target audience.
Work areas: Broadcast/Entertainment/Media, Lifestyle/Fashion, Consumer/FMCG/Food Retail
(Privately Held; 501-1000 employees; Hospitality industry)
June 2003 — December 2005 (2 years 7 months)
Responsible for marketing communications activities including media relations, promotions, sponsorships, advertising and communication for the firm’s various business units including Habitat World at India Habitat Centre, Chor Bizarre chain of restaurants, Habitat Film Club, Old World Academy, Old World Culture and Hotel Broadway
PGDBA , Marketing , 2005 — 2007
Bachelor of Science , Hospitality and Hotel Administration , 2000 — 2003
Cinema, Books, Writing
The Gabbys 2007-08 (Genesis Burson-Marsteller’s annual excellence awards) – Awarded the Circle of Excellence award for consistently exceeding expectations on performance and service quality. Winner of the Campaign of the Year award under the Brand Reputation Management (Project) category for National Geographic Channel’s ‘My Brilliant Brain’ series.
The Gabbys 2006-07 – Awarded certificates of merit for excellence in client servicing and being a finalist for the Campaign of the Year under Brand Reputation Management (Retainer) for the National Geographic Channel campaign and Brand Reputation Management (Project) for adidas’ stylist outreach campaign.
Cannes Advertising Festival 2009, PR Lions: Led National Geographic Channel’s Mission Navy campaign that represented Genesis Burson-Marsteller at the festival.