Shivonne Byrne

Current

Director, Brand & Content, WW Enterprise Marketing at Microsoft

Past

Chief Marketing Officer at Innuity Inc.
Executive Vice President & COO at WSA, now the Washington Technology Industry Association
Executive Vice President, Products & Marketing; Co-founder; Board Director at Positively For Kids, Inc.

President & Founder at Creative Fusions, LLC
Partner & Co-founder at Lightowl LLC
Vice President, Marketing. Corporate Officer at Visio
Partner & General Manager; Vice President; Business Unit Manager; Group Account Manager at Regis McKenna Inc.

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Education

Stanford University

Recommended

22 people have recommended Shivonne

Connections

365 connections

Industry

Marketing and Advertising

Websites

Shivonne Byrne’s Summary

Marketing Strategist, Brand Catalyst, Content Curator & People Leader.

A tenured marketing executive, Shivonne drives high-profile business initiatives and builds trusted brands for organizations, products-services, and people. She is currently a WW Marketing Director at Microsoft in charge of brand & content.

As President of Creative Fusions LLC, and Partner-GM of the global marketing firm Regis McKenna Inc., Shivonne's clients included leading VC firm August Capital, Apple, KPMG, Intel, Aldus-now Adobe, Broderbund, Stanford University, The Learning Company, and Atheros.

Shivonne previously has been CMO of Innuity; COO of the Washington Technology Industry Association; and Visio's founding VP Marketing.

Shivonne Byrne’s Specialties:

Business and Marketing Strategy-Planning. General Management. Branding. Positioning. Content Strategy & Development. Storytelling. Relationship Marketing. Broad Creative Direction. Executive Events. Digital Marketing. Social Media. Online Community Building. Integrated Advertising. Strategic Public Relations.

Experienced In: Technology, Services, Enterprise, and Consumer Marketing & General Management.

Shivonne Byrne’s Experience

Director, Brand & Content, WW Enterprise Marketing

Microsoft

(Public Company; MSFT; Computer Software industry)

2007 — Present (2 years )

Shivonne is globally responsible for Enterprise branding, positioning and messaging, story architecture, customer conversation architecture, thought leadership content and media vehicles, community building, and integrated relationship marketing initiatives within the $20 billion global Enterprise and Partner Group (EPG). She also leads Enterprise Marketing's internal "People Agenda" initiative for the 100+ team at the Redmond headquarters.

Shivonne drives the all-up Enterprise Story brand for EPG, which defines and articulates MSFT’s global Enterprise brand differentiation, and lands the results on a worldwide basis. In a related capacity, she also owns the development of the "Microsoft in the Enterprise" 60+ page annual customer report. Additionally, she is the senior Enterprise brand liason on the company’s “Because It's Everybody's Business” $120M+ global integrated marketing campaign team.

As a core responsibility, Shivonne is editor-in-chief for Microsoft’s annual CEO Summit. In this capacity, she directs all content strategy and leads a senior advisory team to define the agenda and construct the program to deliver world-class insights into the issues that matter most to global CEOs. The 2009 and 2008 CEO Summit programs received perfect NSAT (net satisfaction) scores from the global Fortune 500 CEO audience and the highest session scores recorded in the conference's 13-year history, respectively.
Chief Marketing Officer

Innuity Inc.

(Privately Held; Internet industry)

2005 — 2007 (2 years )

As CMO at Innuity, a software company offering a comprehensive range of digital marketing and e-commerce solutions for small businesses, Shivonne directed corporate strategic planning and marketing.

She was specifically responsible for research, positioning, branding, corporate websites, packaging, public relations, online advertising, social networking, and corporate blogging. Shivonne oversaw product-service launches and strategic initiatives, and also managed strategic investor relations activities including Annual Reports. As a the executive team member providing marketing oversight to three business divisions (Promotions, Merchandising, and Retail Systems), she also helped take Innuity public and contributed to 73% YOY growth during her tenure.
Executive Vice President & COO

WSA, now the Washington Technology Industry Association

(Non-Profit; Computer Software industry)

2004 — 2005 (1 year )

As COO, Shivonne was responsible for all operating departments of Washington’s largest technology association — serving over 1,000 member companies and 90,000 employees. She managed a 15-person staff and broad service provider group dedicated to supporting the premier Northwest trade association.

Specifically, Shivonne oversaw 100+ annual executive education programs; marketing, including research; content development; website, plus on-line and off-line community building; public relations; advertising; direct marketing; digital marketing, including search engine marketing; off-line and online monthly news magazine; annual industry directory; sponsorship and fundraising; membership and related services; and finance and IT.
Executive Vice President, Products & Marketing; Co-founder; Board Director

Positively For Kids, Inc.

(Publishing industry)

2003 — 2004 (1 year )

Shivonne led product development and marketing for this premier publisher of athlete autobiographies for kids, managing a four-person team. One of three company principals, she co-wrote the business plan to grow PFK into a multimedia content company and co-raised all investment capital.

During her tenure, PFK published six best-selling, hard cover books on Sue Bird, Carmelo Anthony, Tony Gonzalez, Vince Carter, Brad Johnson, and Eric Gagné. Shivonne operated as editor-in-chief and executive creative director for all online and off-line media and content; led all athlete/team marketing and national-regional literacy groups’ promotions; and with her partners, opened Borders, Barnes & Noble, and all book outlets; and ran channel marketing.

She led multiple public relations campaigns resulting in broad coverage in sports, publishing, consumer, and educational media – across national, regional, and local media outlets.
President & Founder

Creative Fusions, LLC

(Management Consulting industry)

1998 — 2004 (6 years )

Shivonne led this west-coast marketing consulting firm, and managed three geographically dispersed consulting principals. The firm focused on helping clients research and understand market perceptions, clarify business directions, develop actionable plans, develop and extend powerful brands, and position to win.

Shivonne regularly operated as virtual chief marketing executive with many of her technology, professional services, and consumer clients including: Leading venture capital firm August Capital (www.augustcap.com) and their 40+ portfolio companies; Atheros; Emode, now Tickle; Evite; Autodaq, now ATC Onlane; Rearden Steel, now Digeo - Moxi; Vista.com, now Innuity; KPMG’s Information-Communications – Entertainment national practice; as well as Positively For Kids. In this capacity, Shivonne regularly managed-led a full range of branding, advertising, design, and public relations firms as well as internal client teams.
Partner & Co-founder

Lightowl LLC

(Management Consulting industry)

1993 — 1997 (4 years )

Shivonne co-founded and built this business and marketing strategy consulting firm along with three partners. She led multi-year business and marketing consulting engagements, as well as regularly contracted to operate as clients' virtual senior marketing executive.

The firm's technology, professional services, and consumer clients included KPMG, reporting to the firm's Chairman and CEO and various national managing partners for corporate, industry, and product practices; Aldus, now Adobe; Girvin|Design; CAPS; KCTS; Hitachi Data Systems; and Wall Data, RUMBA. In her advisory and consulting engagements, Shivonne regularly managed-led national and regional brand, advertising, design, and public relations firms, as well as client teams.
Vice President, Marketing. Corporate Officer

Visio

(Computer Software industry)

1991 — 1993 (2 years )

As Visio's founding VP Marketing (14th employee and 1st marketing hire), Shivonne was responsible for all marketing functions and teams of this business graphics software leader. During her tenure (both as a corporate officer and external consultant while at Regis McKenna) she launched the company, the original Visio diagramming product, and related Visio products.

Along with founders, Shivonne co-wrote the company’s business plan (now a Stanford case study) and subsequently helped raise the company’s first major investment round. She built and managed the company’s product marketing, corporate marketing, and channel marketing organizations and teams from the ground-up.

Shivonne defined Visio’s target market; conceptualized and orchestrated the company’s go-to-market strategy; articulated and created the Visio brand; established the company’s corporate and product leadership positioning; launched the original Visio advertising and direct response campaigns; and led aggressive PR campaigns resulting in substantial media/analyst coverage.
Partner & General Manager; Vice President; Business Unit Manager; Group Account Manager

Regis McKenna Inc.

(Management Consulting industry)

1985 — 1991 (6 years )

In its 30-year history, Regis McKenna Inc. (RMI – www.regis.com) evolved from a Silicon Valley-based PR and advertising firm focused on high-tech start-ups to a leading management consulting and marketing strategy firm with 13 offices worldwide servicing international, multi-industry clients.

As a firm Partner and Seattle GM, Shivonne opened and led RMI's Seattle office and teams. During her tenure, she also served as practice leader of RMI's national software, professional services, and academic business units and teams. Her management consulting, strategic marketing, and PR clients included Apple (corporate and all divisions), The Learning Company, Ansa Software-Paradox, Broderbund, Edmark, Precor, Stanford University, Plus Development, David Kelly Design-now IDEO, Wall Data, WRQ, Taito Software, American Institute for Foreign Study, Intel (corporate and three divisions), Visio, and KPMG.

Shivonne Byrne’s Education

Stanford University

B.A. , English

Activities and Societies:

Shivonne served as a Stanford marketing intern in book and magazine publishing where she launched the coffee table book "Stanford: From the Foothills to the Bay," and managed marketing for Stanford's alumni clubs and conferences.