Community Editor, Online at BusinessWeek
Greater New York City Area
- Past
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- Community Editor, BusinessWeek Online at McGraw-Hill
- Editor, Cable360.net at Access Intelligence
- Writer/Editor, CableWorld Magazine at Access Intelligence
- Writer/Editor at Time Inc.
- Senior Producer/Writer at Discovery Channel International
- Reporter at Eastern Express
- Senior Producer at National Science Center of Malaysia
- Journalism Fellow at International Institute for Sustainable Development
- Senior Producer/Writer at TVOntario
- Education
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- University of Toronto
- Connections
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500+
connections
- Industry
- Online Media
- Websites
Shirley Brady’s Summary
Online community manager and editor and award-winning digital journalist, writer, editor and content creator, including producing, writing and editing for print, TV, video and the Web. Looking for a forward-thinking organization looking to innovate and engage.
As BusinessWeek's first community editor, helped increase reader loyalty and new audiences. Also developed unique online and offline experiences and interactions to boost engagement and loyalty to the BW brand.
Prior to joining BusinessWeek in June 2008, I launched, managed and produced Cable360.net, the digital home to CableWorld, CableFAX and Communications Technology. In addition to extensive daily reporting & blogging, produced videos, podcasts, webinars and microsites and creating exclusive content, editorial and features to enhance three unique print brands in a distinctive Web portal.
I joined CableWorld from Time Inc., where I was a writer for TIME & People in New York and the Hong Kong-based travel editor/writer for TIME Asia. Before joining TIME, I was senior producer on "Living Asia," Discovery Channel Asia's first original series. While in Hong Kong, I was a multimedia producer for the National Science Center of Malaysia (in Kuala Lumpur).
In Toronto from 1989-95, I was a producer, writer and interviewer on the award-winning TVOntario series "Prisoners of Gravity," which explored the intersection of science fiction, comics, technology and pop culture for 5 seasons. This half-hour weekly show also ran on PBS in the U.S. and Channel 4 in the UK before being acquired by Discovery Channel Canada. Prior to TVO, I worked in book publishing.
My freelance work includes writing for Multichannel News, Real Simple, Money, Raygun, TIME Canada, Shift Magazine and The Globe & Mail. Taped a weekly segment on travel for CNN International while in Hong Kong. Frequent speaker/moderator on panels for MediaBistro, NATPE, WICT, the NCTA (National Cable Telecommunications Association) and others.
Shirley Brady’s Specialties:
Community Building, Editing, Writing, Producing, New Media, Online Media, Social Media, Digital Journalism, Audience Development, Digital Strategy, Editorial Product Development, Video Production, Content Development, Content Strategy, Multimedia, Cross-Platform Storytelling
Shirley Brady’s Experience
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Community Editor, BusinessWeek Online
McGraw-Hill
(Public Company; MHP; Publishing industry)
June 2008 — December 2009 (1 year 7 months)
As BusinessWeek's first community editor, increased engagement with readers, developed new audiences and unique user experiences, elevated community and managed social media for BW Editorial. Boosted the quantity and quality of interactions on BusinessWeek.com and social media, and helped BW attract sponsors for user engagement and garner awards for innovations in digital media. For more details, see this Q&A: http://bit.ly/TgX3U
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Editor, Cable360.net
Access Intelligence
(Privately Held; 201-500 employees; Online Media industry)
August 2006 — November 2007 (1 year 4 months)
Launched, managed and developed Cable360.net, the Web home for CableWorld Magazine, CableFAX Daily and Communications Technology. In addition to programming and managing the website, I produced videos, webinars, topical minisites and other online exclusives; boosted traffic through site enhancements and new features; oversaw freelancers and in-house contributors; and created my own original daily content including breaking news and analysis. Also editor-at-large for CableWorld Magazine and contributor to CableFAX Daily.
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Writer/Editor, CableWorld Magazine
Access Intelligence
(Privately Held; Information Services industry)
October 2000 — August 2006 (5 years 11 months)
Covered cable TV networks and operators from both the content and business side, including distribution, marketing, branding, digital strategies, financial, executives, ratings, ad sales, affiliate sales and marketing, advanced platforms, emerging business models and strategies including broadband, mobile and On Demand.
Produced special reports including annual Top 50 Women in Cable and in-depth reports on topics such as HDTV and VOD. Also reviewed cable TV programming and filed stories for sister news outlet, CableFAX Daily.
Awarded Women in Cable's first "Communicator of the Year" award (in 2005) for my reporting at CableWorld. Also interviewed by other media outlets for my insights on industry trends and moderated numerous panels with leading industry executives. -
Writer/Editor
Time Inc.
(Public Company; TWX; Publishing industry)
May 1998 — October 2000 (2 years 6 months)
From May 1998 to August 1999, reported and edited an award-winning weekly front-of-the-book travel section in TIME magazine's Asian edition. Also contributed to TIME's international and US editions, and appeared as a weekly commentator on CNN International. Moved from TIME Asia to Time Inc. in New York (Aug. 1999) to write for TIME's special projects unit and People magazine, where my beats included fashion and entrepreneurs.
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Senior Producer/Writer
Discovery Channel International
(Privately Held; Broadcast Media industry)
July 1997 — April 1998 (10 months)
Hong Kong-based senior producer/writer on "Living Asia" (DCI’s first Asian original production), a 13-part TV documentary series shot in 16 countries that premiered on Discovery Asia and subsequently ran on Discovery Canada and other channels.
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Reporter
Eastern Express
(Privately Held; 201-500 employees; Publishing industry)
September 1996 — June 1997 (10 months)
Covered business, politics and news for English language newspaper in Hong Kong. Also freelanced for HK Magazine and other publications.
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Senior Producer
National Science Center of Malaysia
(Educational Institution; 201-500 employees; Media Production industry)
November 1995 — August 1996 (10 months)
Scripted, edited and produced more than 100 short videos on new technologies for interactive museum exhibits, plus related multimedia materials including CD-ROMs and DVDs for schools. Position based in Kuala Lumpur with post-production in Hong Kong.
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Journalism Fellow
International Institute for Sustainable Development
(Non-Profit; Think Tanks industry)
May 1995 — October 1995 (6 months)
Awarded one of six annual fellowships granted by the International Institute for Sustainable Development, a non-governmental organization with ties to the United Nations. Based in Vietnam, reported on emerging business trends for the IISD Journal and international publications including Hong Kong's South China Morning Post.
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Senior Producer/Writer
TVOntario
(Government Agency; 201-500 employees; Broadcast Media industry)
November 1989 — April 1995 (5 years 6 months)
Story editor, producer, interviewer and writer on "Prisoners of Gravity," an award-winning weekly half-hour series on popular culture that ran for five seasons on Canada's leading public TV network and was picked up by PBS, Channel 4 (UK) and Booktelevision and Space in Canada.
Shirley Brady’s Education
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University of Toronto
BA (Hons) , English & History
Additional Information
Shirley Brady’s Websites:
Shirley Brady’s Interests:
Digital journalism, online community, engaging existing and new audiences, new technology, media, social media, content strategy, editorial innovation, video, interactive and innovative storytelling, regardless of the platform.
Shirley Brady’s Groups:
Professional/journalism, cable and media industry, Carat Exchange, Banff World Television Festival advisory committee
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International TV Professionals -
Online News Association -
University of Toronto Alumni (5,000+) -
International Network of Social-Eco Entrepreneurs -
Ask Liz Ryan -
LinkEds & writers -
The Content Wrangler Community -
ThoseinMedia -
NY:MIEG -
Fans of Mashable -
Social Media Marketing -
Media Professionals Worldwide -
Society of Professional Journalists -
Community 2.0 -
212NYC -
Linked Journalists -
Entertainment Industry -
User Experience Professionals Network -
Helium.com writers -
Social Media Club -
United Nations (UN) - Open Link -
Social Enterprise Network - MojaLink -
Cable Positive -
Business Exchange Users -
Design for Social Change -
McGraw-Hill Companies - networking for current and former employees -
VideoNuze's March 17th Broadband Video Leadership Evening -
Twittering -
High-Tech Product Strategy -
Journalists and Bloggers covering finance and economics
Shirley Brady’s Honors:
* numerous awards (MIN, ASBPE) to BusinessWeek.com for engagement, social media and digital excellence
* first Communicator of the Year from Women in Cable and Telecommunications (WICT) in 2005 for my reporting
* PATA (Pacific Asia Travel Association) Gold Awards for my reporting in TIME Asia
* international broadcast media award from the International Reading Association for my TVOntario special on writer Ray Bradbury
* New York Film and Television Awards (for Prisoners of Gravity)
Shirley Brady’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- getting back in touch
