Susan F. Heywood

Current

• Online Faculty Member at Axia College / Western International University Online
• Online Faculty at University of Phoenix
• Marketer, Educator, Entrepreneur at dba SFH Target Marketing (Self-employed)

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Past

• eMarketing Manager, Business Development Manager, Co-Marketing Manager at Insight Enterprises, Inc.
• Electronic Marketing/Business Development Manager at Insight
• Manager of Electronic Customer Programs at Insight

• Electronic Marketing Manager at Insight
• PR Manager at Insight
• Administrative Coordinator at Concord Servicing Corporation
• PR / Direct Marketing at Sirius Publishing, Inc.
• Director of Marketing at NetPro Computing, Inc.
• Director of Marketing at Direct Financial Services
• Vice President / Co-founder at RapidMail, Inc.
• Security Guard / Mail Clerk at Midamerican Energy

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8 more...

Education

• St. Ambrose University
• St. Ambrose University
• Drake University

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Recommended

3 people have recommended Susan F.

Connections

293 connections

Industry

Online Media

Websites

• My Blog
• My Portfolio
• Resume

Susan F. Heywood’s Summary

Web-savvy MBA -- Marketer, Educator, Entrepreneur

Tune in to Endless ROI - The Monetization Conversation on BlogTalkRadio
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Two decades success creating, executing and managing direct marketing projects, including fourteen years experience with Online technologies and programs.

Five years experience teaching Online in Graduate and Undergraduate degree programs.

Four years experience with blogging and social media research and Web projects.

Find more details about my work experience,
my teaching philosophy and links to my writing at:
http://Hire.SusanHeywood.com

Or, search for “Susan F. Heywood”
on Google, Yahoo! or MSN to find examples of my work.

Susan F. Heywood’s Specialties:

* Writing and Content Development - Customer-focused direct response marketing materials, Social Media and Networking Interaction, RSS Syndication, Online customer communication, PR materials, presentations and editorial content.
* Co-Marketing and Reciprocal Programs - Development and deployment of marketing programs and supporting materials for acquisition and loyalty development of customers.
* Marketing and Business Development Program Development, Implementation and Management

Susan F. Heywood’s Experience

• Online Faculty Member

  Axia College / Western International University Online

  (Educational Institution; 10,001 or more employees; APOL; E-Learning industry)

  February 2005 — Present (3 years 8 months)

  > Teach Online Written Communications and Business Management classes for degree-seeking adult students
  
  UNDERGRADUATE CLASSES FACILITATED
  * COM210 / COM215 - Business Communication
  * COM110 - Effective Persuasive Writing
  * MGT337 - Supervision and Leadership
  * Multiple Sections of each - 02/28/05 - Present
  
  ADDITIONAL COURSES APPROVED
  * COM112 - Utilizing Information In College Writing
  * MGT340 - Organizational Theory and Behavior
  * MGT350 - Critical Thinking: Strategies in Decision Making

• Online Faculty

  University of Phoenix

  (Public Company; 10,001 or more employees; APOL; E-Learning industry)

  September 2002 — Present (6 years 1 month)

  > Facilitate Online MBA and undergraduate Marketing classes for adult learners pursuing degrees in the fields of Business, Public Relations, Marketing and Electronic Commerce.
  MBA CLASSES FACILITATED
  * MKT581 - Integrated Marketing Communications
  * MKT590 - Marketing Capstone
  * MKT555 - Customer Behavior
  * MKT560 - Marketing Research
  * MKT551 - Marketing Management
  * EBUS520 - E-Marketing Theory and Application
  * MKT591- Seminar in Marketing Management
  * MBA570 - Sustainable Customer Relationships
  
  UNDERGRADUATE CLASSES FACILITATED
  * MKT438 - Public Relations
  * MKT467 - Integrated Marketing Communications
  * MKT463 - Buyer Behavior
  
  ADDITIONAL COURSES APPROVED
  MBA
  * MKT565 - Marketing Strategy
  * EBUS510 - E-Business Operations
  * MKT553 - Marketing and Stakeholder Relations
  * MKT561 - Integrated Marketing Communications
  Undergraduate
  * MKT421- Marketing

• Marketer, Educator, Entrepreneur

  dba SFH Target Marketing (Self-employed)

  (Self-Employed; Myself Only; Online Media industry)

  1997 — Present (11 years)

  Projects:
  > Author of DirectMarketingMBA Blog (www.directmarketingmba.com/blog) since 2003
  > Writing and marketing projects, completed on a freelance or contract basis
  > Research, selection and tagging of online content using keywords and concepts
  > Syndication, aggregation and sharing of relevant custom content using RSS feeds
  > Aggregate and syndicate dynamic content and custom analysis for market intelligence projects
  > Publish content feeds and gadgets for sharing content using web sites, link blogs and niche feeds
  > Provide evaluation, planning, consulting services, and project support for Web projects, including B-to-B sites, B-to-C storefronts, Web hosted services and eBay Auctions
  > Implement targeted marketing programs using Microsites, Search Optimization and Targeted URLs
  > Promote highly relevant targeted offers using Google AdWords, organic search, social media and direct response programs to drive sales and customer acquisition

• eMarketing Manager, Business Development Manager, Co-Marketing Manager

  Insight Enterprises, Inc.

  (Public Company; 5001-10,000 employees; NSIT; Computer Hardware industry)

  1995 — 2004 (9 years)

  1995-2004 - Insight Enterprises, Inc. (NASDAQ: NSIT) Tempe, AZ
  2002- 2004 - Electronic Marketing/Business Development Manager
  2000- 2002 - Manager of Electronic Customer Programs
  1999- 2000 - Electronic Marketing Manager
  1995- 1999 - Public Relations Manager
  Details about each position are listed below.

• Electronic Marketing/Business Development Manager

  Insight

  (Public Company; 5001-10,000 employees; NSIT; Computer Hardware industry)

  2002 — 2004 (2 years)

  * Developed source-coding system for Manufacturer Where to Buy links and worked with manufacturers to secure updates on their sites. Achieved sales in mid seven-figure range at 10.23% GP, and acquired thousands of new customers directly from these links. Increased number of links with sales and/or customer acquisition activity by nearly 450% year over year.
  * Designed presentation to sell Insight’s referral program to manufacturers and worked with PMs to present programs to manufacturers, resulting in a 312% increase in manufacturer participation.
  * Developed and implemented integrator/reseller referral program, which, with co-marketing programs, resulted in sales of several million in 2002 and 2003.
  * Contributed to overall team goal for sales from referral programs with sales in the eight figure range at 9.89% GP, and nearly 100,000 new customers in 2002.
  * Received QuarterBuster cube for exceeding quarterly sales goals.

• Manager of Electronic Customer Programs

  Insight

  (Public Company; 5001-10,000 employees; NSIT; Computer Hardware industry)

  2000 — 2002 (2 years)

  * Implemented and managed co-marketing programs for partners resulting in mid six figure sales Q400-Q301 and acquisition of nearly 12,000 new customers
  * Targeted, merchandised and managed ePublications for eCustomer division based on recency segmentation resulting in sales per e-mail sent averaging up to $0.23, with individual ePubs producing up to $1.10 sales per e-mail sent.
  * Achieved Revenue in high six figures from eCustomer and co-marketing ePubs for Q101-Q301 accounting for 25.86% of ePub sales. Several thousand new accounts from eCustomer/co-marketing activities were 42.02% of all new accounts from ePubs for Q101-Q301.
  * Produced Insight Incentives e-mails focusing on partners’ offers resulting in high five-figure sales new customers for Insight.
  * Received 2 “Quarter-Buster” cube awards for exceeding quarterly goals
  * More details on http://Resume.SusanHeywood.com

• Electronic Marketing Manager

  Insight

  (Public Company; 5001-10,000 employees; NSIT; Computer Hardware industry)

  1999 — 2000 (1 year)

  * Evaluated, budgeted for and contracted Web advertising programs
  * Established metrics for evaluating ROI on Web promotional opportunities
  * Identified, negotiated and initiated strategic co-marketing alliances, including alliances with U S WEST, Concentric Networks, and other prominent Web marketing companies
  * Developed “affinity” model for Sweepstakes promotion and administered in conjunction with Fiesta Bowl committee
  * Managed Web design team for co-marketing projects responsible for:
  * Design of Custom Landing Page customer interfaces for co-marketing programs
  * Design, coding and distribution of electronic publications
  * Designed reporting forms and disseminated to partners
  * Used Web log file data to analyze customer behavior and impact programs

• PR Manager

  Insight

  (Public Company; 5001-10,000 employees; NSIT; Computer Hardware industry)

  1995 — 1999 (4 years)

  * Increased press impressions per quarter to average more than 250 million per quarter
  * Wrote, distributed and pitched news releases and story ideas; Generated and/or provided information to editors and photographers for major feature stories
  * Coordinated US press release and internal announcement for three company acquisitions and Insight.com Bowl internal sponsorship announcement
  * Increased number of joint press releases with manufacturers and suppliers
  * Managed internal communications including Intranet (Oz) daily news, All-Company Rally and internal "Billennium Bug" contest
  * Ghost-wrote and by-lined columns and articles for newsletters and publications--
  Cover story for Electronic Commerce World won 1998 PRSA Copper Anvil Award
  * Arranged press tours and trade show --NECC, PC Expo, Comdex--appointments
  * Won Value Awards for Entrepreneurial Growth and Total Employee Commitment

• Administrative Coordinator

  Concord Servicing Corporation

  (Privately Held; 51-200 employees; Financial Services industry)

  1994 — 1995 (1 year)

  * Provided technical support to Interlink customers
  * Specified, purchased and programmed Inter-Tel Axxess telephone system
  * Produced statements, letters and reports; coordinated printing and distribution services
  * Interviewed employees and hired and supervised staff members
  * Wrote press releases and company newsletter
  * Developed marketing materials for departments
  * Specified, wrote RFQs and coordinated purchases of computers, furniture, printing and services
  * Assisted in developing, writing and proofing software documentation

• PR / Direct Marketing

  Sirius Publishing, Inc.

  (Privately Held; 11-50 employees; Computer Software industry)

  1993 — 1994 (1 year)

  * Responsible for all positioning and promotional launch of 5 ft. 10 Pak CD-ROM product
  * Coordinated and purchased printing and services for product packaging, advertising, inserts and promotion
  * Developed telephone scripts, bounce back promotions and direct marketing programs for Sirius products
  * Coordinated trade show exhibits and purchased materials and services for trade show promotions
  * Set up customer database and wrote upsell scripts resulting in over 50% conversion of calls to sales
  * Wrote copy for direct mail promotions, including holiday postcard mailing resulting in 23% conversion
  * Developed press kits and managed media relations for PC Karaoke, 5 ft. 10 Pak and Motion Pixels
  * Handled end-user inbound telephone sales and overflow dealer calls

• Director of Marketing

  NetPro Computing, Inc.

  (Privately Held; 51-200 employees; Computer Software industry)

  1992 — 1993 (1 year)

  * Developed all marketing materials and promotions, including product sheets and catalog
  * Setup database for business to business sales
  * Handled media relations, wrote press releases and placed stories in computer and general publications
  * Wrote company newsletter
  * Coordinated trade show exhibits
  * Supervised employees and managed supplier relationships for marketing services
  * Proofed and edited product manuals; Beta-tested software products as part of zero defect initiative
  * Sold software site licenses to Fortune 100 companies and government agencies; Worked with consultant to file successful GSA bid

• Director of Marketing

  Direct Financial Services

  (Privately Held; 51-200 employees; Insurance industry)

  1991 — 1992 (1 year)

  * Administered $3 million lead generation program for Medicare supplement insurance marketer
  * Rented and tested targeted mailing lists and made national co-op marketing buys
  * Worked with artist on production and testing of direct mail packages
  * Used spot television in 27 major markets to generate inbound 800 number calls
  * Downloaded call data from service center and processed lead cards for agents and direct mail to customers
  * Coded, measured and analyzed results of the programs using front and back-end data
  * Monitored advertising to ensure compliance with state laws
  * Hired and supervised employees, including lead processors and programmer

• Vice President / Co-founder

  RapidMail, Inc.

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  1988 — 1991 (3 years)

  * Started and incorporated full service direct marketing company
  * Wrote Bylaws, Articles of Incorporation; maintained corporate minute book
  * Conducted market research, defined objectives and created programs to reach them
  * Developed, implemented and marketed Business Class indicia option
  * Monitored postal regulations to ensure compliance and maintain efficiency and cost savings
  * Consulted with clients on direct marketing programs
  * Obtained recognition as a Mailing List Broker from SRDS
  * Identified target markets and recommended and brokered mailing lists for clients
  * Coordinated print and mail services production
  * Developed and presented classes and seminars on direct marketing
  * Acted as company spokesperson for media interviews
  * Hired, trained and supervised office, data entry and production personnel; Wrote procedures manual
  * Filed payroll taxes; Purchased equipment, supplies and services

• Security Guard / Mail Clerk

  Midamerican Energy

  (Public Company; 5001-10,000 employees; MEC; Utilities industry)

  1984 — 1989 (5 years)

  (Company was known as Iowa-Ilinois Gas and Electric Company.)
  * Implemented integrated presort mailing resulting in annual cost savings of more than $10,000
  * Learned print and mail production processes through print shop and bindery work
  * Trained and supervised employees; Wrote procedures manual
  * Selected and monitored shipping and service suppliers
  * Demonstrated ability to work well with all levels of company personnel
  * Yes, I really started in the mailroom... A 1988 article in Mail magazine quoted my then-supervisor's comment that I knew more about mail than many postal employees.

Susan F. Heywood’s Education

• St. Ambrose University

  MBA, Marketing concentration, 1985 — 1989

  MBA with Marketing Concentration, May, 1989, St. Ambrose University, Davenport, IA; GPA 3.85

  Activities and Societies:

  President, MBA Senate 1987-1989; Member, SAU Steering Committee; Alpha Phi Omega Honor Society; Delta Sigma Pi Professional Business Fraternity

• St. Ambrose University

  BA, Business Admininstration, 1982 — 1985

  BA, Business Administration with Marketing concentration, cum laude, May 1985, St. Ambrose University; GPA 3.65

  Activities and Societies:

  Member, Student Government Association

• Drake University

  Business Admininstration 1981 — 1982

Additional Information

Susan F. Heywood’s Websites:

• My Blog
• My Portfolio
• Resume

Susan F. Heywood’s Interests:

Social Media Media Literacy and Media Psychology Antiques Books Writing Photography

Susan F. Heywood’s Groups:

Phoenix Social Media Club, AZ Entrepreneurship Conference, PodcampAZ, Automotive Digital Marketing Online Community

•    AZIPA - Arizona Internet Professionals Association
•    Stealthmode Partners
•    Insight Alumni Group
•    HARO--Help A Reporter Out
•    .eduMarketer

Susan F. Heywood’s Honors:

Copper Anvil Award, Feature Story, Phoenix PRSA, 1998

Susan F. Heywood’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch