
Principal at Sheryl Lindsell-Roberts & Associates
Greater Boston Area

Principal at Sheryl Lindsell-Roberts & Associates
Greater Boston Area
For nearly 25 years Sheryl has been Principal of Sheryl Lindsell-Roberts & Associates, a business writing and marketing firm helping clients to maximum productivity and profitability. As an award-winning business writer, business/technical writing workshop facilitator, and speaker, Sheryl is considered an expert in the field of business writing.
ABOUT THE FIRM
Sheryl and her team work with large and small companies, academic institutions, and government agencies to increase revenue through strategic business/technical writing and marketing. Clients typically call Sheryl Lindsell-Roberts & Associates for all their business writing needs because they’re frustrated by their company’s poorly written business documents or they’re troubled by lost revenue due to ineffective and inconsistent marketing messages.
BUSINESS WRITING WORKSHOPS AND COACHING
Sheryl continues to receive rave reviews from long-standing clients for business, technical, and email writing workshops in the following topics:
• Write It So They’ll Read It™
• Emails That Mean Business
• What I Forgot From Ms. Grump’s English Class™
• Laser Sharp Technical Writing™
• Storyboarding: The Key to Influential Presentations
MARKETING AND GENERAL BUSINESS WRITING
Sheryl's company has produced proposals, brochures, websites, videos, manuals, technical papers, and many other tyes of business documents that have helped companies to close multi-million-dollar contracts. Most recently, she wrote a proposal that helped an architectural firm close a $70 million school contract.
BOOKS PUBLISHED AND NATIONAL RECOGNITION
Sheryl has appeared on television and radio networks throughout the United States. She’s been featured and quoted in THE NEW YORK TIMES and in magazines such as CONTINENTAL AIRLINES, PROFIT, HOME BUSINESS, CIO, and others. Sheryl has written 23 books related to business writing, several of which were part of the... FOR DUMMIES series.
Comprehensive business writing; marketing; business, technical, and email workshops; business writing coaching; and more.
You make more dollars when you make more sense!TM
(Writing and Editing industry)
September 1983 — Present (26 years 3 months)
A business writing firm that helps clients to be more productive and profitable through the written word via marketing campaigns as well as business/technical/email writing workshops and coaching.
M.A. , Business and English
Graduated Summa Cum Laude
Sailing, kayaking, skiing, gardening, hand-building pottery, painting (pictures, not walls) reading, traveling, and enjoying life to its fullest.
Central Massachusetts American Society for Training and Development (Board Member), Sudbury Valley Trustees, Executive Women's Golf Association (EWGA)
Summa Cum Laude, Printing Industries of New England (PINE) Award, Certificate of Merit from Annual Graphic Arts Exhibition