Sheryl Lane

Past

• Marketing at MDS Analytical Technologies
• Marketing Consultant at Hewlett-Packard
• Corporate Marketing at Rainmaker

• Senior Manager of Corporate Marketing at Actional Corporation
• Director, Marketing Communications at Ubiquity
• Manager, Marketing Communications at Turnstone
• International Field & Channel Communications Manager at Netscape
• Corporate Events Manager at NETCOM
• Marketing Communications Coordinator/Supervisor at Octel
• Marketing Communications Coordinator at KLA

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7 more...

Education

• McCall Donnelly Junior High
• San Jose State University

Recommended

12 people have recommended Sheryl

Connections

205 connections

Industry

Computer Software

Sheryl Lane’s Summary

Sheryl has over 18 years experience in marketing communications, with specific experience creating brands and directing all marcom efforts for small or start-up companies. She is currently seeking part-time or full-time opportunities with progressive companies that offer partial or full telecommuting options.

Sheryl Lane’s Specialties:

Strategic planning for all marketing communications functions including lead generation, branding, web site & collateral, trade shows, public relations, writing and editing, managing a marcom staff and annual marcom budget.

Sheryl Lane’s Experience

• Marketing

  MDS Analytical Technologies

  (Medical Devices industry)

  May 2008 — June 2009 (1 year 2 months)

• Marketing Consultant

  Hewlett-Packard

  (Public Company; 10,001 or more employees; HPQ; Information Technology and Services industry)

  July 2007 — September 2007 (3 months)

  Completed an internal marketing research project to gather and validate proofpoints for the internal marketing communications team.

• Corporate Marketing

  Rainmaker

  (Public Company; 501-1000 employees; RMKR; Computer Software industry)

  October 2006 — April 2007 (7 months)

  As the first corporate marketing resource for this outsource customer acquisition and retention vendor in over a year, I began by putting a marketing plan together that included new messaging, collateral, events, public relations, customer relations, webinars and search engine optimization.
  Completed a three-month messaging refresh project to incorporate multiple new products and services gained through three recent acquisitions.
  Edited and improved the writing of 11 different client case studies and produced a new corporate brochure.
  Improved PR efforts by identifying a new press release writer and increasing quantity of client press.
  Engaged with clients, analysts and sales force to produce three webinars that produced double the expected registration and a near 60% attendance to registration rate.

• Senior Manager of Corporate Marketing

  Actional Corporation

  (Privately Held; 51-200 employees; Computer Software industry)

  April 2005 — March 2006 (1 year)

  - Develop, plan and execute strategic marketing initiatives for this SOA software vendor including public relations, messaging, marketing programs and partner marketing.
  - Manage public relations, electronic marketing, search engine optimization, as well as partner and thought leadership programs.
  - Identify market changes and balance campaigns between educating on SOA as a whole and Actional's specific role in SOA.
  - Manage contract employees and multiple vendor relationships including public relations agency, design group, flash developers and publications.
  - Improved PR efforts and success by 20% with the identification and addition of a new PR agency
  - Led the effort to launch and promote a corporate blog featuring the company CTO that attracted hundreds of unique visitors per day as well as multiple industry links and guest bloggers.

• Director, Marketing Communications

  Ubiquity

  (Public Company; 51-200 employees; Marketing and Advertising industry)

  January 2003 — December 2004 (2 years)

  Develop, plan and execute the overall strategic marketing communications initiatives for this SIP software vendor and market them through two public web sites, the intranet, collateral, trade shows, speaking engagements and public relations.
  Manage a staff of four including a webmaster, a designer, a marcom manager and a program manager.
  Manage multiple vendor relationships including exhibit house, public relations agency, design and web creation agency and more.
  Successfully re-launched the company image to coordinate with new corporate goals and market.

• Manager, Marketing Communications

  Turnstone

  (Public Company; 201-500 employees; TSTN; Marketing and Advertising industry)

  July 1998 — September 2001 (3 years 3 months)

  Accepted the challenge at Turnstone, a telecom startup, to quickly and inexpensively create an image that communicated strength and experience so the prospect base would regard the company as established and ready to participate as a large-scale vendor. Managed all marketing communications functions, including creation of graphic standards, collateral editing, design templates and production, web site design and implementation, public relations, trade show booth design, show selection and preparation, merchandise selection and company store program, managed employee intranet and communications plans, and more; launched the company and its product line at an industry conference within three months and on a budget of less then $50K. Members of the press, the investment community and industry executives alike commented on the professionalism of the launch and followed up with requests for interviews, speaking engagements, investment information and partnership opportunities.

• International Field & Channel Communications Manager

  Netscape

  (Public Company; 1001-5000 employees; Marketing and Advertising industry)

  July 1997 — July 1998 (1 year 1 month)

  Managed launch of the International Netscape Solution Expert program for international partners in five different international regions including the creation of five regional web; design, production and distribution of a partner welcome kit; hosting the creation of technical support and training programs for international; and launch activities including regional and worldwide press releases and announcements in online public, partner and internal publications.
  Managed transition of channel partner program from US to International field including researching and documenting all benefits, programs and contact information and creating a written process.
  Responsible for Web and email-based communication projects and processes to keep the International field employees and channel partners informed of product and company information.

• Corporate Events Manager

  NETCOM

  (Public Company; 1001-5000 employees; NETC; Marketing and Advertising industry)

  November 1995 — July 1997 (1 year 9 months)

  Responsible for management and coordination of all corporate events including trade shows, meetings and internal communications for this Internet Service Provider.
  Initiated internal communications project to improve employee and departmental communication. Worked with contractor to develop and carry out employee research project with students at SJSU. Prepared plan for implementation.
  Created and launched an employee communications newsletter and internal feedback process.
  Created a web-based company store including vendor selection, merchandise selection, database design and program implementation for use by both internal and external customers. Successfully marketed the store through internal presentations and public web site promotions.
  Implemented and managed a new corporate community involvement program.

• Marketing Communications Coordinator/Supervisor

  Octel

  (Public Company; 1001-5000 employees; Marketing and Advertising industry)

  January 1993 — November 1995 (2 years 11 months)

  Overall responsibility for the Octel Company Store where over 900 items of collateral and promotional items for this voice mail manufacturer were inventoried and sold for approximately $6M annually.
  Successfully completed a move to a new fulfillment house including a six-month bid process, formal presentations to senior management, writing the vendor contract, and training customer service.
  Managed lead generation program including outbound marketing to gather leads, process for determining quality of lead, communication of leads to sales force and follow-up program when leads resulted in sales.
  Worked with Creative Services Manager to develop marketing communications strategy; acted as leader on various project teams; established tactical marketing goals and objectives; provided budget management; and was responsible for meeting project milestones.

• Marketing Communications Coordinator

  KLA

  (Public Company; 5001-10,000 employees; Marketing and Advertising industry)

  August 1989 — June 1992 (2 years 11 months)

   Planned, prepared and managed all aspects of trade shows including preparation, creative theme, exhibit house management, and budget implementation. Traveled to major shows to ensure success. Worked with designers, publishers and corporate management to implement theme and advertising campaign for two major and seven minor shows per year.
   Designed, edited and formatted sales collateral and presentations in both PC and Macintosh environments. Maintained rolling events calendar for project milestones. Evaluated and monitored vendor relationships to maintain optimum printing, photography and trade show service. Managed all efforts of the Marketing Communications department in supervisor's absence including a four-month leave.
   Successfully implemented major advertising campaign

Sheryl Lane’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
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