
Chief Strategy Officer
Greater Atlanta Area

Chief Strategy Officer
Greater Atlanta Area
Launched in 2005, Concept Hub, Inc is a full service social media agency. We have helped dozens of clients leverage online tools and social networks to LISTEN, CONNECT, and INFLUENCE with their growing and evolving audience.
Services include; Social Media Roadmaps, Customized Training, and Campaign Management.
As the premier social media agency in metro Atlanta, Concept Hub, Inc has implemented social media strategies for B2B, B2C, Nonprofit, Entertainment, Media, Government, and Higher Education organizations.
Sherry Heyl is the founder and CEO of Concept Hub, Inc. Since 2005 she has been very active in growing the social media landscape in Atlanta. She was the co-founder of SoCon07, the first Social Media un-conference in Metro Atlanta and Co-Chair for SoCon08 and SoCon09. Sherry is the Chair of the Technology Association of GA Enterprise 2.0 society, and serves as the Social Media Director of Digitainment, a conference and related events celebrating Georgia’s digital entertainment industry. Over the years, Sherry has presented to over 50 different trade organizations and has designed dozens of customized social media training courses.
Social Media Business Plans
- Identify Relevant Communities and Key Influencers
- Competitive Analysis
- Establish Key Performance Indicators
- Campaign Strategies
- Revenue Models
Training
- Customized Workshops
Community Management
- Identify, Train, and Support Key Ambassadors
- Online Street Team
(increase brand reach and awareness throughout the web)
(Privately Held; Internet industry)
October 2005 — Present (4 years 2 months)
As founder and CEO of Concept Hub, Inc I am in charge of business development, operations, and client strategy.
We have worked with over 30 clients, including:
Atlanta Convention & Visitors Bureau
Woodruff Arts Center
Public Broadcasting Atlanta
AutoTrader.com
Creative Loafing
Atlanta Regional Commission
eRollover
ADP
(Public Company; Staffing and Recruiting industry)
July 2005 — September 2005 (3 months)
Recruited candidates through referrals, networking, advanced internet searches, advertising and job boards.
Presented candidate's skills and abilities to clients and prospects.
Wrote article "Technology Redefines the Roles of Sales and Advertising" to promote panel sponsored by Robert Half Technology.
(Privately Held; 1-10 employees; Online Media industry)
December 2004 — June 2005 (7 months)
I was responsible for bringing in new business.
Managed existing client accounts which included understanding the goals and scope of each project and collaborating with the production team throughout the project.
Consulted with clients on business trends within streaming media and the advantages and ROI for using streaming media as a communication tool.
Collaborated with clients in developing creative solutions for their communication goals, as well as assisted in developing scripts.
Created case studies that highlighted the success of using streaming video as a strategic communication tool.
Presented to approximately 200 guests as the keynote speaker for the Project Management Institute’s monthly dinner meeting. Topic: “Streamline Communications through Streaming Media."
Wrote and co-wrote articles for TechLINK’s community publishing.
(Public Company; Professional Training & Coaching industry)
September 2002 — December 2004 (2 years 4 months)
Conducted needs analysis through an understanding of the client’s business direction or current project. Specifically partnered with the Enterprise Account Manager to manage Fortune 100 accounts.
Demonstrated the advantages of tracking and enhancing training efforts through New Horizons’ Learning Portal, The Integrated Learning Manager, to Senior Managers and decision makers of all levels.
Represented New Horizons’ products and services at networking events and tradeshows.
Consulted with clients on their Microsoft benefits and the advantages of working with a Microsoft Gold Partner.
Consistently recognized as a top producer.
(Professional Training & Coaching industry)
March 2002 — September 2002 (7 months)
The idea for Technical Advancement Group developed from the growing need for job seekers to enhance their interviewing and resume writing skills in a tough job market.
Authored a comprehensive job search manual titled Job Search Strategies from the Trenches."
Lectured on a variety of topics related to job search strategies to groups of up to 30 participants. These lectures were featured on Fulton Government Television and in the Alpharetta Neighborhood Newspaper.
Consulted with individual clients on Resume Writing, Interviewing Skills, and Marketing Techniques.
Guest speaker at the Project Management Institute to How to Leverage Project Management Skills in a Job Search."
(Public Company; 51-200 employees; Staffing and Recruiting industry)
September 1998 — March 2002 (3 years 7 months)
Monitored statistics, sales techniques, and overall performance of 12 recruiters.
Provided guidance on sourcing new companies and making successful matches of candidates and jobs.
Led training meetings to new and veteran recruiters.
Guest speaker at Emory Universitys Alumni Career night Growth Industries in Todays Economy."
Negotiated fees, guarantee periods, payment options and salaries.
Recruited candidates through referrals, networking, advanced internet searches, advertising and job boards.
Awards
Eagle Award in March 1999 for leading the District in Employer In Office and May 1999 for leadership and mentoring new recruiters. Received District Counselor of the Month in June 1999 and August 1999 for highest overall production among 3 agencies. Ranked in the top 10% for production nationwide for 6 consecutive months in 2000. Received Peer Evaluated Teamwork Award in August 1999, February 2000, May 2000, June 2000 and August 2001
Bachelors , English, Creative Writing and Business, Marketing (double major) , 1996 — 1998
In 1998 I wrote the curriculum for a Directed Individual Study on Building a Virtual Business that focused on the growing trend of doing business online.
AA , History and Secondary Education , 1990 — 1993
Writing, Music, Technology, Social Networks, Public Speaking, and Interesting People
Technology Association of Georgia, Member
Chair of the Enterprise 2.0 TAG Society
Digitainment, Board Member
Social Media Director
Past:
Co-Chair of SoCon07, SoCon08, SoCon09
Board of AiMA 2008
KSU National Advisory Board 2006-2008
Programs Director of the Atlanta Electronic Commerce Forum 2006-2007
Organizer of the Atlanta Media Bloggers Group 2005-2007
AeA Membership Commitee 2005-2006
nominated for the 2007 WIT Woman of the Year Award