Sherry Heyl

Sherry Heyl

Chief Strategy Officer

Greater Atlanta Area

Current
Past
  • Owner at Technical Advancement Group
  • Senior Recruiter / Supervisor at DMSR (a Division of MAGIC)
Education
  • Florida State University
  • Broward Community College
Connections
500+ connections
Industry
Online Media
Websites

Sherry Heyl’s Summary

Launched in 2005, Concept Hub, Inc is a full service social media agency. We have helped dozens of clients leverage online tools and social networks to LISTEN, CONNECT, and INFLUENCE with their growing and evolving audience.

Services include; Social Media Roadmaps, Customized Training, and Campaign Management.

As the premier social media agency in metro Atlanta, Concept Hub, Inc has implemented social media strategies for B2B, B2C, Nonprofit, Entertainment, Media, Government, and Higher Education organizations.

Sherry Heyl is the founder and CEO of Concept Hub, Inc. Since 2005 she has been very active in growing the social media landscape in Atlanta. She was the co-founder of SoCon07, the first Social Media un-conference in Metro Atlanta and Co-Chair for SoCon08 and SoCon09. Sherry is the Chair of the Technology Association of GA Enterprise 2.0 society, and serves as the Social Media Director of Digitainment, a conference and related events celebrating Georgia’s digital entertainment industry. Over the years, Sherry has presented to over 50 different trade organizations and has designed dozens of customized social media training courses.

Sherry Heyl’s Specialties:

Social Media Business Plans
- Identify Relevant Communities and Key Influencers
- Competitive Analysis
- Establish Key Performance Indicators
- Campaign Strategies
- Revenue Models

Training
- Customized Workshops

Community Management
- Identify, Train, and Support Key Ambassadors
- Online Street Team
(increase brand reach and awareness throughout the web)


Sherry Heyl’s Experience

  • CEO

    Concept Hub, Inc

    (Privately Held; Internet industry)

    October 2005Present (4 years 2 months)

    As founder and CEO of Concept Hub, Inc I am in charge of business development, operations, and client strategy.

    We have worked with over 30 clients, including:
    Atlanta Convention & Visitors Bureau
    Woodruff Arts Center
    Public Broadcasting Atlanta
    AutoTrader.com
    Creative Loafing
    Atlanta Regional Commission
    eRollover
    ADP

  • Recruiting Manager

    Robert Half Technology

    (Public Company; Staffing and Recruiting industry)

    July 2005September 2005 (3 months)

    Recruited candidates through referrals, networking, advanced internet searches, advertising and job boards.
    Presented candidate's skills and abilities to clients and prospects.
    Wrote article "Technology Redefines the Roles of Sales and Advertising" to promote panel sponsored by Robert Half Technology.

  • Senior Account Manager

    EventStreams

    (Privately Held; 1-10 employees; Online Media industry)

    December 2004June 2005 (7 months)

    I was responsible for bringing in new business.
    Managed existing client accounts which included understanding the goals and scope of each project and collaborating with the production team throughout the project.
    Consulted with clients on business trends within streaming media and the advantages and ROI for using streaming media as a communication tool.
    Collaborated with clients in developing creative solutions for their communication goals, as well as assisted in developing scripts.
    Created case studies that highlighted the success of using streaming video as a strategic communication tool.
    Presented to approximately 200 guests as the keynote speaker for the Project Management Institute’s monthly dinner meeting. Topic: “Streamline Communications through Streaming Media."
    Wrote and co-wrote articles for TechLINK’s community publishing.

  • Account Executive

    New Horizons Computer Learning Center

    (Public Company; Professional Training & Coaching industry)

    September 2002December 2004 (2 years 4 months)

    Conducted needs analysis through an understanding of the client’s business direction or current project. Specifically partnered with the Enterprise Account Manager to manage Fortune 100 accounts.
    Demonstrated the advantages of tracking and enhancing training efforts through New Horizons’ Learning Portal, The Integrated Learning Manager, to Senior Managers and decision makers of all levels.
    Represented New Horizons’ products and services at networking events and tradeshows.
    Consulted with clients on their Microsoft benefits and the advantages of working with a Microsoft Gold Partner.
    Consistently recognized as a top producer.

  • Owner

    Technical Advancement Group

    (Professional Training & Coaching industry)

    March 2002September 2002 (7 months)

    The idea for Technical Advancement Group developed from the growing need for job seekers to enhance their interviewing and resume writing skills in a tough job market.
    Authored a comprehensive job search manual titled “Job Search Strategies from the Trenches."
    Lectured on a variety of topics related to job search strategies to groups of up to 30 participants. These lectures were featured on Fulton Government Television and in the Alpharetta Neighborhood Newspaper.
    Consulted with individual clients on Resume Writing, Interviewing Skills, and Marketing Techniques.
    Guest speaker at the Project Management Institute to “How to Leverage Project Management Skills in a Job Search."

  • Senior Recruiter / Supervisor

    DMSR (a Division of MAGIC)

    (Public Company; 51-200 employees; Staffing and Recruiting industry)

    September 1998March 2002 (3 years 7 months)

    Monitored statistics, sales techniques, and overall performance of 12 recruiters.
    Provided guidance on sourcing new companies and making successful matches of candidates and jobs.
    Led training meetings to new and veteran recruiters.
    Guest speaker at Emory University’s Alumni Career night “Growth Industries in Today’s Economy."

    Negotiated fees, guarantee periods, payment options and salaries.
    Recruited candidates through referrals, networking, advanced internet searches, advertising and job boards.
    Awards
    Eagle Award in March 1999 for leading the District in “Employer In Office” and May 1999 for leadership and mentoring new recruiters. Received District Counselor of the Month in June 1999 and August 1999 for highest overall production among 3 agencies. Ranked in the top 10% for production nationwide for 6 consecutive months in 2000. Received Peer Evaluated Teamwork Award in August 1999, February 2000, May 2000, June 2000 and August 2001


Sherry Heyl’s Education

  • Florida State University

    Bachelors , English, Creative Writing and Business, Marketing (double major) , 19961998

    In 1998 I wrote the curriculum for a Directed Individual Study on Building a Virtual Business that focused on the growing trend of doing business online.

  • Broward Community College

    AA , History and Secondary Education , 19901993


Additional Information

Sherry Heyl’s Websites:

Sherry Heyl’s Interests:

Writing, Music, Technology, Social Networks, Public Speaking, and Interesting People

Sherry Heyl’s Groups:

Technology Association of Georgia, Member
Chair of the Enterprise 2.0 TAG Society

Digitainment, Board Member
Social Media Director

Past:
Co-Chair of SoCon07, SoCon08, SoCon09
Board of AiMA 2008
KSU National Advisory Board 2006-2008
Programs Director of the Atlanta Electronic Commerce Forum 2006-2007
Organizer of the Atlanta Media Bloggers Group 2005-2007
AeA Membership Commitee 2005-2006

  •    Technology Association of Georgia (TAG)
  •    TAG Enterprise 2.0 Society
  •    Atlanta Interactive Marketing Association
  •    Social Media Marketing
  •    WIT (Women in Technology) - www.witinc.org
  •    Friends of GCSS
  •    AECF - Atlanta Electronic Commerce Forum
  •    Social Media Club
  •    Georgia CxO Forum
  •    Atlanta Convention & Visitors Bureau
  •    LENS on Atlanta/Public Square
  •    Sales 2.0 Best Practices
  •    Digitainment
  •    ISPI Atlanta
  •    Strategies for the Training Industry
  •    PowerCore Referral Network
  •    CLEAR WiMAX in Atlanta
  •    TEDxAtlanta
  •    The Creative Coast Alliance

Sherry Heyl’s Honors:

nominated for the 2007 WIT Woman of the Year Award


Sherry Heyl’s Contact Settings

Interested In:

  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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