Sheri Candler

Sheri Candler is an inbound marketing strategist. Through the use of content marketing tools such as social networking, podcasts, blogs, and online media publications, as well as relationship building with organizations & influencers, she assists filmmakers in building an engaged & robust online community for their work that will help develop and sustain their careers.

Sheri was involved with festival promotion for 2010 Slamdance official selection "YELLOWBRICKROAD;" 2011 Sundance and SXSW short film official selection “The High Level Bridge;” press outreach for feature documentary “Ride The Divide;" & social media outreach in the US for the theatrical release of “Undertow (Contracorriente),” Peru’s official submission for 2011 Oscar for Best Foreign Language Film.

She frequently collaborates with Jon Reiss, author of "Think Outside the Box Office;" she consults with non profit film distribution & filmmaker education organization The Film Collaborative; she writes articles for Microfilmmaker Magazine covering the issues of marketing and distribution for microbudget films; she is a featured expert in the new “Guerilla Filmmakers Pocketbook” by Chris Jones, Genevieve Jolliffe & Andrew Zinnes.

Sheri is currently advising on the documentary "Someday Melissa," a film about an eating disorder, loss and hope, feature documentary “Smooch” now in development with producer/director Dawn Mikkelson, & working on the release of the documentary "Joffrey-Mavericks of American Dance." She co authored “Selling Your Film Without Selling Your Soul-Case Studies in Hybrid, DIY and P2P Independent Film Distribution” released September 13, 2011 & wrote the foreword for the book "Hope for Film" due for release soon.

She is a co-founder of the Twitter discussion panel #filmin140. Recently, Sheri was included in producer Ted Hope’s list of Brave Thinkers of Indie Film 2010 edition.

www.shericandler.com, @shericandler Facebook Sheri Candler Marketing and Publicity.

• Connecting With Audiences: Lessons Learned from The Blair Witch Project

  • Microfilmmaker Magazine
  • August 1, 2010
  Authors: Sheri Candler

  Mike Monello was one of the producers of The Blair Witch Project, so I sat down with him to discuss some of the tactics employed during the early promotion of Blair Witch that enabled it to become the phenomenon of the new millennium for independent film and how indie filmmakers can use those same tactics in the world of social networking that is so pervasive, and essentially free, today.

• Building a Community Web Around an Artist

  • Hope For Film
  • December 23, 2010
  Authors: Sheri Candler

  The key premise is that all artists should be building a tribe (a Seth Godin term as it relates to marketing) or an engaged audience for their work. One that transitions from one project to the next throughout your career and indeed your life. These supporters will be your friends, your evangelists, your patrons and if you cultivate this relationship, you will not have need to reach a mass in order to make a comfortable living.

• Following Up on a Certified Film Threat in Progress: Dan Mirvish and Between Us

  • Film Threat
  • January 3, 2011
  Authors: Sheri Candler

  You may remember Dan Mirvish’s crowdfunding campaign for his new film Between Us. The campaign ended successfully on December 16 and he raised $14K of his $10K goal. Dan has some great insight into what made the campaign a success and what he would change if he could.
  
  Read more: http://www.filmthreat.com/features/29048/#ixzz1Clar83TZ

• When We Reach Out, Will They Reach Back?

  • Tribeca Future of Film blog
  • April 27, 2011
  Authors: Sheri Candler

  As much as artists are told to reach out to potential audiences, are audiences ready for the embrace?

• Cutting Edge Connections: New Tools for Distributing Your Films On The Web

  • Microfilmmaker Magazine
  • July 2, 2011
  Authors: Sheri Candler

  Lately, several companies have emerged to help filmmakers do just that. Instead of looking for outside distribution companies to buy your work's rights, hope they treat you fairly, and wait for them to bring it out for sale, consider these tools to go direct. When you can cut out as many of the layers separating your work from its audience, you'll profit more.

• The 5 Best Ways to Use Social Media to Build an Audience For Your Movie

  • indiewire
  • August 23, 2011
  Authors: Sheri Candler

  Some filmmakers start the social media process very early in production (Nina Paley started blogging three years before she released “Nita Sings the Blues”); some begin only after their films hit the festival circuit. However you do it, social media isn’t just setting up a Facebook and Twitter account; social media means anywhere you can share a link, comment on a post, or self-publish content for everyone to read, watch or listen. And it’s always a work in progress.

1. audience building
2. Content Strategy
3. niche publicity

Websites:

• Personal Website
• Facebook
• Book

Groups and Associations:

Entertainment Publicists Professional Society (EPPS)

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  Associated Producers Worldwide
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  Crowdfunding Panel
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  Dance Writers
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  FOR-A EX ASSOCIATES GROUP
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  Film Distribution for Independent Film Makers
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  Film and Television Professionals
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  IFN Film
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  Inbound Marketers - For Marketing Professionals
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  Indie Film Producers and Directors
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  IndieGoGo.com
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  Music Industry Forum
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  NetworkDance
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  PR Professionals
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  Producers Network
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  Public Relations for the Entertainment Industry
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  Social Media and You
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  Teachers of Classical Ballet
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  The Cosmonaut
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  The Forgiveness Project
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  Transmedia Network
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  University of Alabama Alumni & Friends Group
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  Women@Work Network, LLC