Shenil Jain

Privately Held; 51-200 employees; Marketing and Advertising industry

June 2010 – 2012 (2 years) Greater New York City Area

• Account lead with MasterCard strategic partners; Driving engagement on MasterCard MarketPlace, company’s flagship rewards platform. Delivered custom solutions for:
o SunTrust Bank; Custom rewards platform for debit card portfolio conversion.
o HSBC; Marketing program for two fair-credit portfolios to drive usage.
o Capital One; Online solution to drive engagement for newly acquired retail bank customers.
o Frontier Airlines, Continental Airlines; Marketing program for added value to customers.

• Account lead for AARP, driving engagement and loyalty with 40MM members on Everyday Savings platform. Sold new areas of engagement and collaboration leading to new platform with AARP Discounts to cross-sell products. Drove re-negotiation of contract leading to 3-year renewal.

• Launched ground breaking industry loyalty and rewards platform: RE/MAX REWARDS. Responsible for Real Estate vertical development.

• People leader for Associate on team.

Public Company; 501-1000 employees; CTCT; Computer Software industry

May 2009 – December 2009 (8 months) Greater Boston Area

• Identified and pursued strategic partnerships with the most valuable segments of Web Service API Developers for company to grow channel.
• Developed metrics to measure effectiveness of API Services for current users and future benchmarks.
• Administered interviews with existing API developers to understand current usage and future needs.

Public Company; 10,001+ employees; AXP; Financial Services industry

May 2007 – August 2008 (1 year 4 months) Greater New York City Area

Within American Express, the Global Merchant Services Group is tasked with managing merchants and card issuers to drive spend on our network. The Network Cardmember Licensing Issuer Support Group is responsible for effective participation of new issuers such as Citibank in Amex network marketing.

• Marketing manger for new American Express issuing partners: Citibank, Barclays, and USAA. Leveraging the American Express network marketing programs & merchant relationships to add value and stimulate cardmember spending via direct mail, email, and online media.
• Drove re-engineering of email creation process for bank issuers running Amex marketing programs, saving Citibank $350,000 annually and increasing issuer engagement in American Express Network marketing.
• Emerging Media Taskforce Leadership Team

Public Company; 10,001+ employees; AXP; Financial Services industry

June 2005 – May 2007 (2 years)

Responsible for development of emerging industries for plastic payments. Responsible for industry P&L, merchant and industry marketing programs, trade strategy, industry pricing and overall penetration strategy. Key results include:

• Drove 20% year over year charge volume growth with existing utility merchants.
• Developed utility industry strategy and value proposition with key cardmember analysis.
• Represented company during California legislative hearing leading to participation in important utilities industry card acceptance pilot with Pacific Gas & Electric, leading to key learning’s of industry dynamics.
• Administered budget for marketing investment dollars ($2.4MM) for team.

Public Company; 10,001+ employees; AXP; Financial Services industry

January 2003 – June 2005 (2 years 6 months)

Within American Express, the Consumer Travel Network allows cardmembers to reserve travel through our representative and owned travel agencies.

• Maintained relationships with over 30 preferred suppliers to ensure accurate and timely reporting for CTN. Using Six Sigma discipline re-introduced STAR reports as a source of reliable data supporting initiatives in share shift and production goal metrics for the Rep Network and Strategic Partnerships.
• 2003 Marketing Pacesetter Award, for outstanding achievement.
• Six Sigma - Green Belt certified