Shelia Shipley Biddy

Shelia Shipley Biddy

Director of Operations at Music Health Alliance

Greater Nashville Area

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Shelia Shipley Biddy's Overview

  • Director of Operations at Music Health Alliance
  • Realtor, e-Pro at Crye Leike Realtors
  • Executive Vice President, National Promotion & Artist Development at Vivaton Records
  • Founder/CEO at Shipley Biddy Entertainment
  • Senior Vice President and General Manager at Decca Records
  • Senior Vice President, National Promotion at MCA Records

500+ connections


Shelia Shipley Biddy's Summary

Senior Level Executive successful at establishing the vision and strategies necessary to build strong management teams and develop talent. Expert at creating/capitalizing on networks, liaisons and business connections. Excels at partnering with all core business operations to increase company’s market share and revenue. A team builder with strong general management and leadership skills.

Specialties: Negotiation, Persuasion, and Communication ▪ Financial Plan Development ▪ Problem Solving ▪ Project Planning and Execution ▪ Revenue Goal / Growth Attainment ▪ Strategic Planning and Leadership ▪ Digital Marketing

Shelia Shipley Biddy's Experience

Director of Operations

Music Health Alliance

Nonprofit; 1-10 employees; Entertainment industry

October 2013Present (1 year) Nashville, TN

Music Health Alliance is Music’s Resource for Health Care. Our confidential, safe and non-profit services PROTECT, DIRECT and CONNECT music professionals with health care across America to remove barriers and find solutions. MHA protects the music industry by providing access to affordable and appropriate health insurance. MHA directs music people through the health care system as their personal advocate, educator and navigator. MHA connects music makers with healthcare resources from financial aid to medicine, doctors, clinics and hospitals. Music Health Alliance walks with and fights for the music community to Get Well and Stay Well!

Privately Held; 1-10 employees; Entertainment industry

July 2011September 2013 (2 years 3 months) Nashville, TN

Flying Island Entertainment is a full-service record label devoted to helping artists develop a successful brand and career in the country music industry specializing in promotion and marketing. For a complete list of services, visit: We also offer a Classic Country Media Service to legends artists from the 1960's through 1990's to promote new releases along with artist sound-bites and news to classic country radio.

Artist Manager and Project Consultant

Hallmark Direction Company

Entertainment industry

October 2005June 2011 (5 years 9 months)

Evaluated solutions and strategies to maximize career exposure for the recording artists signed to Hallmark Direction Company. Maintain and update all social and websites for artist clients. Collaborated releases with label, booking agency, attorney, publishers, sponsors, radio and media including their online marketing and brand presence with merchandising and music.


Stringtown Records

July 2007July 2009 (2 years 1 month)

As part of Hallmark Direction Company, launched a label imprint for John Michael Montgomery. Secured a physical and digital distribution deal and supervised the day-to-day operations including vendor relationships with the promotion team, marketing and distribution group.

Realtor, e-Pro

Crye Leike Realtors

Privately Held; 1001-5000 employees; Real Estate industry

May 2005May 2009 (4 years 1 month)

Developed marketing strategies for clients to assist in buying or selling their homes.

Affiliate Broker, e-Pro Certification, Member of National Association of Realtors, Williamson Country Realtor Association

Executive Vice President, National Promotion & Artist Development

Vivaton Records

October 2003March 2005 (1 year 6 months)

Supervised the radio, publicity, and media plans for each artist’s release. Hired, trained, and directed promotion team’s day-to-day activities and vendor relationships to accomplish label goals.


Shipley Biddy Entertainment

January 1999October 2003 (4 years 10 months)

Launched a successful new entertainment company specializing in personal artist management and consulting.

Senior Vice President and General Manager

Decca Records

January 1994January 1999 (5 years 1 month)

The first female executive to head a Nashville based record label. Successfully launched Decca Records which resulted in the chart and sales success of multiple artists resulting in nine # 1 singles, ten number one videos, two platinum and three gold records, and a total of 8 million in gross annual sales. Hired, managed and trained a team of 15 employees.

Senior Vice President, National Promotion

MCA Records

Public Company; 201-500 employees; Music industry

March 1984December 1993 (9 years 10 months)

Supervised the direction and management of a ten-person promotion department developing team strategies to achieve increased chart share and brand awareness for MCA recording artists.
• Achieved Number One Country Label of The Year seven times by Billboard Magazine and three times by R&R.
• Created and implemented promotional plans which launched the careers of Mark Chesnutt, Trisha Yearwood, Steve Wariner, Patty Loveless, Vince Gill, Tracy Byrd, Wynonna, Marty Stuart, The Mavericks, and David Lee Murphy.
• Developed computer technology to provide historical analysis for chart, sales, and tour performance.
• Leadership resulted in 125 number one singles in a nine-year period

Shelia Shipley Biddy's Volunteer Experience & Causes

  • Volunteer Experience

    • Board Member, Vice President

      Country Radio Broadcasters

Shelia Shipley Biddy's Skills & Expertise

  1. Marketing
  2. Social Media Marketing
  3. Contract Negotiation
  4. Music
  5. Negotiation
  6. Music Licensing
  7. Public Speaking
  8. Entertainment Industry
  9. Radio Promotions
  10. Artist Management
  11. Talent Management
  12. Real Estate
  13. Event Planning
  14. Marketing Strategy
  15. Entertainment
  16. Music Industry
  17. Online Marketing
  18. Digital Marketing
  19. Sponsorship
  20. A&R
  21. Digital Media
  22. Creative Direction
  23. Leadership
  24. Record Labels
  25. New Media
  26. Publicity
  27. Management
  28. Radio
  29. Music Publishing
  30. Recording
  31. Social Media
  32. Talent Booking
  33. Sales
  34. Social Networking
  35. Event Management
  36. Live Events
  37. Strategy
  38. Music Production
  39. Music Supervision
  40. Television
  41. Video
  42. Tour Management
  43. Songwriting
  44. Broadcast
  45. Studio Recording
  46. Film
  47. Composition
  48. Concerts
  49. Digital Distribution
  50. Publishing

View All (50) Skills View Fewer Skills

Shelia Shipley Biddy's Education

Tennessee State University

Marketing, Journalism


Attended a division of the Tennessee State University at the downtown campus in Nashville

Shelia Shipley Biddy's Additional Information


• President, Leadership Music Board Of Directors (1998-1999), President, Leadership Music Alumni Committee (1994-1995), Leadership Music Board Of Directors (1994-2000, 2002-2005), Leadership Music Alumni Committee (1993-1996, 2002-2003) • Music Industry Advisory Board, Nashville Partnership 2000 (1998-1999) • Vice President, Country Radio Broadcasters Board Of Directors (1992-1999), Country Radio Board Of Directors, (1992-1996, 2004-2006), Country Radio Broadcasters DJ Hall of Fame Selection Committee (1996-1999, 2003) • Academy Of Country Music, Board Of Directors (1996-1999, 2004-2006) • NARAS Board Of Governors (1996-1997) • Nashville Film Commission Sponsorship & Fundraising Committee (2003-2004) • Country Music Retirement Center, Board Of Directors, (2005-2010)

Groups and Associations:

Country Music Association, Academy Of Country Music, SOURCE, Leadership Music

Honors and Awards:

• BOOKS: Country Music Encyclopedia Of Country Music (1998), Women At The Top Billboard Book Publication (1998)
• MAGAZINES: Nashville Life Magazine’s Top 25 Most Influential Women (1995), Mirabella Magazine’s “1000 Women For the Nineties” (1995), Gavin Magazine Country Promotion Vice President Of The Year – 1988, 1992, 1994
• AWARDS: Music Women’s International President’s Award – 1998; Country Radio Broadcaster’s President’s Award - 2009; SOURCE Hall of Fame Inductee 2012

Contact Shelia for:

  • career opportunities
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