Shel Horowitz

Current

• Owner at Accurate Writing & More

Education

• Antioch University

Recommended

4 people have recommended Shel

Connections

382 connections

Industry

Publishing

Websites

• My Company
• Business Ethics PledgeMovement
• My Website

Shel Horowitz’s Summary

NOTE: Recent blog entries are just below this section

"I make the world insist on knowing why YOU'RE special." Focusing on ethical, effective, and affordable approaches, I help you identify the needs of your best prospects, locate them--and potential partners who are already doing business with them--and deliver a message that makes them want to contact YOU.

In addition to running my copywriting, marketing, and publishing consulting business, I've founded the Business Ethics Pledge, http://www.business-ethics-pledge.org -- an international movement to create a "tipping point" toward a culture that values ethical business, and where future Enron scandals will e as unacceptable a few years from now as slavery is today.

And for those who like do educate themselves, I'm a national speaker and the award-winning author of Principled Profit: Marketing That Puts People First, Grassroots Marketing for Authors and Publishers, Grassroots Marketing: Getting Noticed in a Noisy World, and four other books

Shel Horowitz’s Specialties:

Copywriting
Marketing consulting
Marketing plans
Business ethics as a success driver
Ethical approaches to marketing and entrepreneurship
Book publishing consulting/book shepherding
Book publicity
Book marketing
Book development
Press releases
Pitch letters
Sell sheets/fliers
Website evaluation and writing
Public speaking
Keynote speeches
Breakouts/workshops/seminars

Additional Information

Shel Horowitz’s Websites:

• My Company
• Business Ethics PledgeMovement
• My Website

Shel Horowitz’s Interests:

Social and environmental change, Green/ sustainability, new thought, business ethics, marketing, reading, current events, blogging, hiking, biking, Scrabble, gourmet vegetarian ethnic food, travel, live music and theater, cultures

Shel Horowitz’s Groups:

Publishers Marketing Association, Small Publishers of North America, Small Publishers Artists and Writers Network, Independent Publishers of New England, National Writers Union, Save the Mountain, Hadley MA Long Range Plan Implementation Committee, the marketing community, Self-Publishing discussion list, Plaxo

•    Inbound Marketers - For Marketing Professionals
•    International Network of Social-Eco Entrepreneurs
•    Responsible Marketing
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    My Plaxo
•    SpeakerMatch
•    Networlding for Potential Book Authors
•    Make Money With Webinars for Speakers / Consultants / Trainers/ Authors
•    twitter innovators Innovation & Creativity Network of Tweeters
•    Networlding Blogging for Greater Good Forum
•    GreenBiz.com -- Green Business Professionals
•    Marketing with Meaning
•    Linked Western Mass
•    Professional Keynote Speakers - by Jorge Olson
•    Greenies
•    Ethics - Ethical Professionals
•    Goldnet Referral Marketing
•    Book Writing, Self Publishing, and Marketing for Business People
•    PR LEADS
•    The Webinar Method Coaching Community
•    Pioneer Valley Local First

Shel Horowitz’s Honors:

Apex Award for Principled Profit: Marketing That Puts People First, DIY Award Honorable Mention for Principled Profit: Marketing That Puts People First, Foreword magazine Book of the Year finalist for Grassroots Marketing: Getting Noticed in a Noisy World, Indie Excellence Award Honorable Mention for Grassroots Marketing for Authors and Publishers, Springfield (MA) Chamber of Commerce Award for my copywriting, several awards for my blog.

Shel Horowitz’s Contact Settings

Interested In:

• consulting offers
• expertise requests
• business deals
• reference requests
• getting back in touch