Shelby Swatek

Shelby Swatek

High-tech Copywriter and Editor

Santa Fe, New Mexico Area

Current
  • Copywriter at Swatek High-tech Communications (Self-employed)
Past
  • Copywriter at BlueFish Communications
  • Copywriter, Editor, and Proofreader at Aquent
  • Channel Representative at Claris Software
  • Associate Producer at IBM, Xerox, GTE, MCI
Education
  • Bryn Mawr College
  • International School of Brussels
Connections
37 connections
Industry
Writing and Editing
Websites

Shelby Swatek’s Summary

A copywriter who "gets tech" and consistently delivers clear, compelling copy. Call me when you need superlative copywriting for brochures, web content, sales and data sheets, demand-generation deliverables, case studies, success stories, press releases, white papers, direct mail, sales letters, advertisements, newsletter articles, executive presentations, backgrounders, and more. With 7+ years in high-tech marketing, I bring an excellent understanding of the high-tech arena to your communications project. My growing list of clients includes companies in computer software, hardware, electronics, telecommunications, and other areas of high-tech. Whatever your corner of the high-tech industry, I look forward to creating compelling copy for your marketing, advertising, and PR that will hit the mark and increase your high-tech sales in today's challenging economy.

www.swatekhightech.com

Shelby Swatek’s Specialties:

High tech, B2B


Shelby Swatek’s Experience

  • Copywriter

    Swatek High-tech Communications (Self-employed)

    (Self-Employed; Marketing and Advertising industry)

    January 2002Present (6 years 7 months)

    Freelance copywriter and editor for communications and PR agencies and marketing departments of companies in computer software, hardware, electronics, telecommunications, and other areas of high tech.

  • Copywriter

    BlueFish Communications

    (Marketing and Advertising industry)

    December 2005July 2006 (8 months)

    Copywriter for Cisco demand-generation deliverables. Led kickoff calls with clients, interviewed technical experts for copy content, wrote copy, and edited copy according to client feedback.

  • Copywriter, Editor, and Proofreader

    Aquent

    (Marketing and Advertising industry)

    June 2000December 2003 (3 years 7 months)

    Copywriter, editor, and proofreader through Aquent. Included extended assigments at Amgen and Kaiser Permanente and various L.A. advertising agencies.

  • Channel Representative

    Claris Software

    (Computer Software industry)

    January 1997January 2000 (3 years 1 month)

    Responsible for creating and maintaining strong channel relationships with retail and corporate resellers in the Los Angeles area. Trained sales associates on Claris products and updates.

  • Associate Producer

    IBM, Xerox, GTE, MCI

    (Marketing and Advertising industry)

    September 1993November 1996 (3 years 3 months)

    Associate Producer for corporate video productions for IBM, Xerox, GTE, MCI, and independent production companies. Wrote scripts for video and multimedia productions and assisted in managing all phases of production. Responsibilities included vendor selection, location scouting and management, shoot direction, on-camera interviews, publicity, and media relations.


Shelby Swatek’s Education

  • Bryn Mawr College

    B.A., English

    Degree includes courses at the University of Pennsylvania, Swarthmore College, and Haverford College

  • International School of Brussels

    IB English, History, and Anthropology,

    Activities and Societies:
    National Honor Society
    Awarded English Prize, Faculty Prize, and French Ambassador's Prize at Graduation

Additional Information

Shelby Swatek’s Websites:


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