Aaron Sheinbein

Current

• Internet Marketing, Development, and SEO Consultant at Self Employed

Past

• Webmaster at Bay City Television
• Information Technology Consultant at Self Employed
• Webmaster at UCSD Athletics

• Advisory Committee Member at UCSD Campus Planning
• Director of Engineering at KSDT Internet Radio

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Recommended

11 people have recommended Aaron

Connections

256 connections

Industry

Online Media

Aaron Sheinbein’s Summary

• Over ten years of technology consulting and internet product development experience • Skilled at product evangelism, marketing strategies, customer engagement, and identifying stakeholder needs • Proven ability to interface with multiple departments (Sales to Marketing to Engineering to Executive), resolve internal and external matters, administer partnerships, manage vendors, and multi-task competing priorities • Experienced with contextual design processes for defining user-centered systems, translating product needs of users and stakeholders into key features • Managed and marketed television news website; increased page views by 202% and average visits per visitor 54% • Co-founded a non-profit online registry for reuniting adoptees and members of their birth family

Aaron Sheinbein’s Specialties:

• Technical and strategic thinking • Product definition and advocacy • Being a company representative • Presentations and training • Research and analysis • Data mining and management • Testing and problem solving • User-centered contextual design • Social media and networking • Search engine optimization • Advanced image editing
• Software: Microsoft ’07 Excel, PowerPoint, Project, Sharepoint, Word; Adobe Acrobat, Photoshop
• Programming: HTML, CSS, PHP/MySQL, ASP.NET C#, JavaScript, XML/XSLT

Aaron Sheinbein’s Experience

• Internet Marketing, Development, and SEO Consultant

  Self Employed

  (Internet industry)

  August 2008 — Present (1 year 4 months)

  • Present and implement strategies for effective online marketing • Leverage social networks, user-targeting, and manage affiliate programs and advertising campaigns • Apply best practices to optimize websites for visitor usability and search engine indexing • Develop websites, perform url rewriting, and monitor metrics with online analytic tools • Implement Google sitemaps and improve load time with data caching and code compression

• Webmaster

  Bay City Television

  (Public Company; Broadcast Media industry)

  December 2004 — August 2008 (3 years 9 months)

  • Responsible for maintaining and expanding internet properties including SanDiego6.com, Fox6.com, MyTV13.com, and “Couch Potato”, a loyalty rewards program with 100k+ users • Lead advisor to General Manager for web-related business initiatives and new media ventures • Supported Creative Services, Sales, News, IT, Operations, client advertisers and end-users • Integrated video-to-web publishing system with live newsroom and conducted user training • Invented automation for on-air ticker of daily news headlines, weather, and program guide • Led implementation and analysis of product for delivering coupons thru a television set • Architected promotion banner scheduling system and real-time tv show lineup guide • Organized 2006 Election technical coverage and developed real-time presentation of vote results

• Information Technology Consultant

  Self Employed

  (Information Technology and Services industry)

  July 1998 — December 2004 (6 years 6 months)

  • Provided IT services including consulting, software and hardware troubleshooting, and programming for diverse clientele of individuals and businesses throughout San Diego County • Performed system upgrades, networking, Microsoft Office training, and tutored various competencies

• Webmaster

  UCSD Athletics

  (Higher Education industry)

  February 2003 — August 2004 (1 year 7 months)

  • Responsible for official website of UCSD Intercollegiate Athletic Department • Engineered live internet radio broadcast and produced step-by-step instructional setup guide • Worked closely with Athletic Directors to distribute press releases, game results, sports rosters, graphics, and information for university affiliates including students, parents, alumni, and media outlets

• Advisory Committee Member

  UCSD Campus Planning

  (Architecture & Planning industry)

  January 2003 — June 2004 (1 year 6 months)

  • Participated in research analysis, development of successful referendum, architect selection, and long-range planning for $77M project expanding university student center by 170,000 sq. ft • Collaborated with project directors, research consultants, architect firms, university administrators, and students: conducted focus groups, assessed and planned retail services • Acted as internal consultant of student life and campus and community environment

• Director of Engineering

  KSDT Internet Radio

  (Online Media industry)

  September 2002 — August 2003 (1 year )

  • Increased market share and created management system to automate playlists & staff scheduling • Created extensive database-driven website and content management system • Supported and trained 80+ disc jockeys • Led successful project to connecting station to closed-circuit television network

Additional Information

Aaron Sheinbein’s Honors:

• Employee of the Year, Bay City Television, 2006
• Employee of Month, Bay City Television, Jan '05 & Apr '06
• Named by Junior Achievement among national Top 18 Young Entrepreneurs, 2001
• Acknowledged in Who's Who Among American High School Students
• U.S. President's Education Award for Outstanding Academic Excellence

Aaron Sheinbein’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch