Mike Shea

Current

• Blogger at The Next Great Generation
• Buzz Builder at theKbuzz

Past

• Co-Founder at Ignite Blog
• Interactive Intern at Hill Holliday
• Account Services Intern at Connelly Partners

• Account Management Intern at AMP Agency
• Marketing Intern at Schneider Associates
• Marketing Assistant at Performer Publications
• Intern and Counselor at Duxbury Recreation Deparment

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Education

• Emerson College
• Duxbury High School

Recommended

4 people have recommended Mike

Connections

115 connections

Industry

Marketing and Advertising

Mike Shea’s Experience

• Blogger

  The Next Great Generation

  (Marketing and Advertising industry)

  November 2009 — Present (2 months)

  Welcome to The Next Great Generation. It’s a new blog started by Mullen’s Edward Boches but written entirely by Gen-Y 18-25 year olds willing to share their thoughts regarding life, work, brands, technology, environment, money, faith, sex, love. At least that’s the idea. We’re in beta right now, as this is really an experiment until we see what happens. If we pull it off, The Next Great Generation will be an opportunity for Millennial Generation writers to develop a voice and gather a following, along with a real chance for older generations to listen in, learn, even ask questions.

• Buzz Builder

  theKbuzz

  (Marketing and Advertising industry)

  2009 — Present (less than a year)

  I strategize and execute social media campaigns for various KBuzz clients, including in-house work with IMAX.

• Co-Founder

  Ignite Blog

  (Marketing and Advertising industry)

  August 2008 — September 2009 (1 year 2 months)

  My roommate and I created our own agency, which I worked on in my Entrepreneurship (E3) class. We have done work for a few clients and continue to grow our personal networks on a daily basis.

• Interactive Intern

  Hill Holliday

  (Public Company; IPG; Marketing and Advertising industry)

  June 2009 — August 2009 (3 months)

  •Built weekly listening reports using Radian6, Twitter search and blog searches (Bank of America)
  •Contributed to social media and digital brainstorms (Chilis, CVS, Dunkin’ Donuts)
  •Built Point of View documents that explained client benefits of social websites (Chilis)
  •Built and presented complete marketing/advertising campaign for intern competition. Helped team with social media & digital strategy, research and PowerPoint formatting. Was reviewed as a “strong presenter” by the contest judges. (Massachusetts State Lottery)
  •Built PowerPoints of interactive strategies for interactive brainstorms (Dunkin’ Donuts)
  •Assisted interactive team in teaching fellow interns how to use Radian6

• Account Services Intern

  Connelly Partners

  (Privately Held; Marketing and Advertising industry)

  December 2008 — June 2009 (7 months)

  • Work directly with clients, including on-site project involvement (Client: MOTT)
  • Was asked for by name by the client to help with multiple projects
  • Assisted in planning and building Facebook pages (Papa Gino's)
  • Check and clear web advertisements before release
  • Build Billing Books for agency and client use (MOTT)
  • Make phone calls to further develop client campaign details (MOTT)
  • Web site comparison and analysis for client pitch (Mass Live)

• Account Management Intern

  AMP Agency

  (Public Company; ALOY; Marketing and Advertising industry)

  September 2008 — December 2008 (4 months)

  • Provided ARAMARK team with weekly industry news updates
  • Attended client status meeting and provided team with meeting notes and action items
  • Built PowerPoint presentations for U.S. Cellular promotions status updates
  • Built PowerPoint to teach agency about new online database
  • Contributed to creative brainstorms for client campaigns (ARAMARK, Burt’s Bees, US Cellular)
  • Built one sheets for creative campaigns, which were sent to the client

• Marketing Intern

  Schneider Associates

  (Privately Held; Public Relations and Communications industry)

  May 2008 — August 2008 (4 months)

  Schneider is where I developed my knowledge of social media, which is something that has become a big part of my professional life. Since Schneider, I have developed two blogs and started plan for developing my own social media consulting agency, and I never would have done this if i hadn't interned there.
  
  • Assisted Marketing Director in creating the “Most Memorable New Product Launch 2008”
  • Created business materials (clip books, PowerPoint, etc…) for clients
  • Created and presented marketing & PR plan for the entire agency
  • Researched and wrote blog posts for SA’s LaunchPR blog
  • Communicated directly with clients and partners to further project development
  • Managed clients Google Adword Accounts

• Marketing Assistant

  Performer Publications

  (Entertainment industry)

  January 2008 — May 2008 (5 months)

  Wrote and sent out press releases, built layouts of online magazine, helped research and create contact with hundreds of new clients.

• Intern and Counselor

  Duxbury Recreation Deparment

  (Non-Profit; 11-50 employees; Recreational Facilities and Services industry)

  June 2003 — March 2008 (4 years 10 months)

Mike Shea’s Education

• Emerson College

  B.S. , Marketing Communications and Advertising - Entrepreneurship , 2006 — 2010 (expected)

  Activities and Societies:

  EmComm, Basketball Team ('06)

• Duxbury High School

  2002 — 2006