Shawn Shahani

Current

• Lead Social Media Strategist at Smarter Social Media
• PR and Social Media Consultant/Graphic Designer at Freelance (Self-employed)

Past

• Web Strategist at American Apparel
• Editor in Chief at Highlander Newspaper

Education

• University of California, Riverside

Recommended

1 person has recommended Shawn

Connections

45 connections

Industry

Online Media

Websites

• My Company
• My Twitter

Shawn Shahani’s Summary

I conceptualize, manage and implement campaigns with emphasis on both branding and ROI. My experience has been diverse, creating successful strategies for a wide variety of clients, from web start-ups to multinational corporations. These include creative advertising strategies as well as covert online PR and marketing tactics to drive buzz and word of mouth. I have also crafted offline initiatives, utilizing on-the-ground teams for both business development and guerilla marketing.

In addition, I have developed content, initiated UGC efforts and engaged, built and managed hundreds of thousands within social networks. I am well-versed in search engine optimization and PPC management strategies. I also have traditional PR experience and formal journalism training.

I am also studied in design principles with an emphasis on intent design and architectural theory. I also have expansive and professional experience with graphic design and print layout and editorial.

Shawn Shahani’s Specialties:

Reputation management, online media buy strategy, crisis communications, social media management, search engine optimization, covert online marketing and PR, reaching bloggers within niche online communities with an emphasis on fashion, music, lifestyle and other pop culture sites

Shawn Shahani’s Experience

• Lead Social Media Strategist

  Smarter Social Media

  (Marketing and Advertising industry)

  July 2009 — Present (5 months)

  • Coordinate and manage social media strategies with SEO and PPC initiative campaigns
  • Manage and delegate duties to telecommuting and local teams on all aspects of communication

• PR and Social Media Consultant/Graphic Designer

  Freelance (Self-employed)

  (Self-Employed; Internet industry)

  May 2005 — Present (4 years 7 months)

  • Advise, build and/or maintain social media PR and marketing efforts for clients’ brands and businesses, including Singha Beer, LoftSEVEN Penthouse and Yamashiro Restaurant
  • Design promotional online and print material for clients, including Rudius Media (Tucker Max)

• Web Strategist

  American Apparel

  (Public Company; APP; Apparel & Fashion industry)

  May 2008 — June 2009 (1 year 2 months)

  At American Apparel, I helped craft the company's web strategy. From web ad placement strategy to direct management and promotion of our online media presence (as an administrator for our Facebook, Twitter, company blog, etc.), I worked directly with advancing and experimenting with the company's integral online planning and implementation. I also worked as part of the first-response crisis communications team and PR spokesperson.
  
  • Overhauled existing infrastructure to design sharper targeted advertising and PR strategies, adding covert marketing, online customer service and blogger outreach techniques
  • Executed creative branding and direct buy strategies, reducing web ad budget by half while maintaining returns
  • Managed company’s social networking profiles, including Facebook and Twitter, handling communication with hundreds of thousands of followers
  • Directed workflow of strategic plan execution across multiple departments as project leader
  • Represented company as public relations spokesperson in national, local and online media
  • Established and maintained connections with top fashion, music, tech, environmental and lifestyle bloggers and personalities on behalf of company
  • Operated in first-response crisis management capacity for both web and offline
  • Designed and laid out advertisements, one-sheet layouts and company web sites
  • Edited and contributed to corporate blogs, literature, online copy and press releases

• Editor in Chief

  Highlander Newspaper

  (Media Production industry)

  September 2005 — April 2008 (2 years 8 months)

  Management of a staff of over 50. Behind creative design, editing, writing, budgeting; circulation of over 8,000.

Shawn Shahani’s Education

• University of California, Riverside

  B.A. , Marketing / Architectural Theory , 2003 — 2008

  Activities and Societies:

  Sigma Phi Epsilon, Highlander Newspaper, Order of Omega

Additional Information

Shawn Shahani’s Websites:

• My Company
• My Twitter

Shawn Shahani’s Groups:

•    Social Media Marketing
•    Social Media Club: Los Angeles

Shawn Shahani’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch