Dynamic Marketing, Financial and Business Development Professional | Creative, Consultative, Results-Driven
San Francisco Bay Area
- Past
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- Sr. Manager, Sales Development at Premier Retail Networks
- Director of Marketing at Future US
- Business Manager at Future US
- Marketing Manager at Ubisoft
- Education
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- University of Washington, Seattle - Business School
- University of California, Berkeley
- Recommended
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8 people have recommended Shawn - Connections
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214
connections
- Industry
- Marketing and Advertising
- Websites
Shawn Roberts’s Summary
Analytical, accomplished business development, marketing, and financial leader with expertise mobilizing and supporting sales teams and reaching data-driven decisions.
Media company leader with track record of driving positioning and ongoing communications through collaboration and relationship management.
Strategic planner able to design methods and improvement initiatives that heighten top-line growth and bottom-line results.
Shawn Roberts’s Specialties:
• B2B / B2C Marketing
• Market Research
• Email Campaigns
• Product Launches
• Media Sales and Planning
• Corporate Communications
• Sales Team Support
• Executive Presentations
• Financial Planning
• Budgeting / Forecasting
• P&L Management
• Mergers and Acquisitions
Shawn Roberts’s Experience
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Sr. Manager, Sales Development
Premier Retail Networks
(Public Company; TMS; Marketing and Advertising industry)
2008 — 2009 (1 year )
Supported national sales teams by developing programs, media plans, proposals, and presentation materials. Performed market research to create sales team resources. Applied primary and secondary market research data to deliver compelling value proposition to advertisers with company’s networks. Sought new network sales opportunities. Worked with Retail Account Managers and sales teams to devise/sell themed retailer-approved campaigns.
• Maximized value of and developed media plans for Walmart’s in-house campaigns presented on Walmart Smart Network. Conducted extensive media planning and meetings with Walmart’s ad agency.
• Contributed to Executive Vice President of Strategy’s development of five-year plan. Performed research on top brands, advertising, and leading retailers in various categories. Identified leading media consumers in each category.
• Hired and trained Marketing Manager. -
Director of Marketing
Future US
(Public Company; Publishing industry)
2006 — 2008 (2 years )
Operated Service Department for national advertising sales teams, providing sales support while reporting to President. Recruited, hired, trained, and oversaw team of four Marketing Managers that represented various company divisions. Developed marketing collateral, RFP responses, keystone presentations, and media kits, and facilitated client events. Created market research and used third party research to develop targeted marketing pieces. Helped define audience for advertisers. Provided corporate communications, public relations management, copywriting, and editing.
• Oversaw marketing budget of $2.5M that helped generate $50M+ in print and online advertising sales.
• Developed new integrated print, online, and video marketing materials for company and all of its brands. Constructed creative briefs, performed copywriting, and directed external vendors and production.
• Devised integral sales team tool by creating company’s first-ever audience segmentation research of its Internet users.
• Contributed to pitch that secured the license to publish PlayStation: The Official Magazine.
• Launched company’s first advertiser email newsletters.
• Cultivated, pitched, and recruited industry contacts for conference sessions featuring company management. -
Business Manager
Future US
(Public Company; Publishing industry)
1999 — 2006 (7 years )
Guided long-term growth planning, annual budgeting, new marketing investigating, acquisition handling, market project management, and sales team optimization. Provided P&L management and partnered with publishers to develop budgets, working on new forecasts annually. Reported to President. Offered launch support for magazines and websites and made build/buy recommendations. Developed comprehensive business plans and delivered M&A support. Coordinated marketing efforts with corporate office in U.K. Managed sales compensation.
• Served as member of acquisition team for purchases of Guitar World, Revolver and others.
• Created business model, royalty model, and pitch to license The Official Xbox Magazine, which became one of company’s most valuable properties.
• Helped create $1M profit from cost and revenue enhancements by suggesting sales team restructuring. Developed and rolled out compensation plans to meet goals.
• Developed method for ad sales team to compile information by devising revenue projections system.
• Designed, built, and implemented five-year forecast, working with CFO, President and employees at various professional levels.
• Improved capacity to meet company goals by creating commission plans and systematizing annual schedule.
• Awarded “Employee of the Month” in February 2006. -
Marketing Manager
Ubisoft
(Public Company; FR0000054470; Computer Games industry)
1997 — 1999 (2 years )
Oversaw aspects of consumer entertainment product launches, from packaging to media relations. Launched simultaneous products on PC, handhelds, and gaming consoles. Managed product marketing budgets as high as $1.5M.
• Engaged company’s first advertising agency. Led first television advertising campaign.
Shawn Roberts’s Education
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University of Washington, Seattle - Business School
1994 — 1996
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University of California, Berkeley
BA , History , 1987 — 1989
Shawn Roberts’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- job inquiries
- expertise requests
- reference requests
- getting back in touch
