Shawn Butler, MBA

Current

President at Relevant Social Media

Past

VP of Marketing at Sports Legends Challenge
Director, Online Communications at Sports Legends Challenge
International Marketing Manager (Intern) at Diversitech

Marketing Consultant at Three Circles Marketing
Marketing Director at Mohenis Services, Inc.
Marketing Consultant at The Home Depot

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3 more...

Education

Georgia State University - J. Mack Robinson College of Business
Université Panthéon Sorbonne (Paris I)
Brigham Young University

McIntosh High School

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1 more...

Recommended

5 people have recommended Shawn

Connections

397 connections

Industry

Marketing and Advertising

Websites

Shawn Butler, MBA’s Summary

Shawn Butler has a bachelor's degree in Marketing, a masters in International Business, and an MBA from Georgia State University. Shawn is bilingual in Spanish and fluent in 5 languages. Shawn invested 4 years in designing, implementing, supporting, tracking, analyzing and refining marketing, media, and consumer response campaigns that yielded measurable increases in brand equity.

As a marketing and brand manager and consultant, Shawn Butler gives customers the ability to define their own expectations. He has created customer value metrics and open-ended analysis tools that have revealed valuable, cost-saving customer insights that were used to shape and support overall brand strategy for Home Depot, Virginia Linen, Vytex NRL, Nimbus Software and the Sports Legends Challenge.

Shawn Butler, MBA’s Specialties:

Fluent Spanish: Written and Spoken, Conversational Italian, Mayan and Portuguese, Adobe PhotoShop, Illustrator, InDesign, Dreamweaver, Microsoft Office Vista, Market Research, Internet Marketing, eCampaign, HTML, SEO, New Media, Social Networking, Web 2.0, eMarketing, Branding, Response Mailing, Public Relations, Event Marketing, Cross-Promotion, Brand Management, New Product Introduction, Customer Survey, Consumer Insight Collection, Focus Groups, International Travel.

Shawn Butler, MBA’s Experience

President

Relevant Social Media

(Privately Held; Sports industry)

October 2009 — Present (2 months)

Relevant Social Media facilitates interactivity between celebrity-level individuals and their fans using the latest social technologies.
VP of Marketing

Sports Legends Challenge

(Privately Held; Sports industry)

July 2009 — October 2009 (4 months)

Creating the market presence and online promotion for an exclusive sports marketing event with 25 legendary athletes including Joe Namath, Troy Aikman, Richard Petty, Kareem Abdul-Jabbar and Sugar Ray Leonard.
• Researched, designed, presented, implemented and tracked social marketing plan targeting online influencers to create awareness among over 40 million qualified potential buyers and resulting in 20 million in sales.
• Presented turnkey online marketing plan to senior staff including project outline, timeline, budget and break-even points.
• Developed and executed, through new media formats and interactive agencies, the creation and promotion of original content that passed through viral online and offline channels to create buzz and word-of-mouth awareness for event.
Director, Online Communications

Sports Legends Challenge

(Privately Held; Sports industry)

November 2008 — July 2009 (9 months)

Creating the online presence and promotion for an exclusive sports marketing event. Using new media, social networking sites, link exchange and strategic alliances to drive traffic to the event website.
International Marketing Manager (Intern)

Diversitech

(Privately Held; Computer Software industry)

August 2008 — November 2008 (4 months)

Defined overall strategy; customer, geographic, and product focus for European sales. Managed creation of multi-language collateral, client communication, and online.
Marketing Consultant

Three Circles Marketing

(Marketing and Advertising industry)

August 2007 — August 2008 (1 year 1 month)

Clients: Vytex NRL, Vystar, Nimbus Software, Oliva, MR3.
While a full-time student pursuing my MBA, I engaged in 1099 contract marketing consulting for small and mid-size corporations. I applied my learning and gained expertise across multiple industries including consumer products, CRM technology service and food retail goods.
Marketing Director

Mohenis Services, Inc.

(Business Supplies and Equipment industry)

May 2005 — September 2007 (2 years 5 months)

Managed corporate brand image, logo, promise, positioning, collateral media, online, SEO, trade shows, sales force training and client relationships. Responsibility for Mktng P&L.
Marketing Consultant

The Home Depot

(Public Company; 10,001 or more employees; HD; Retail industry)

September 2004 — April 2005 (8 months)

Shawn Butler, MBA’s Education

Georgia State University - J. Mack Robinson College of Business

MBA , Business Administration , 2007 — 2008

International Studies done in Washington D.C., Rio de Janeiro Brazil, Paris France, Shanghai and Beijing China.
Université Panthéon Sorbonne (Paris I)

MA , International Business , 2007

Coursework Highlights: Business Analysis & Statistics / International Marketing / International Finance / International Accounting / International Business / Commercial Diplomacy / Strategy & Policy
Brigham Young University

BA , Marketing , 2004

Activities and Societies:

PRSSA - Public Relations Society, BYUSA - Student Government Association
McIntosh High School

Peachtree City, GA 30269

Activities and Societies:

Student Government, Varsity Cross-Country, Swimming, Soccer, Track, Yearbook, Voices Literary Magazine, Beta Club, Key Club, National Art Honor Society, Spanish Honor Society

Additional Information

Shawn Butler, MBA’s Websites:

Shawn Butler, MBA’s Interests:

Brand Management, Public Speaking, Self-Improvement, All things Covey, Time Management, Web Development/Blogging, Fluent in Spanish, Conversational in Italian, Currently Learning Portuguese, French, German, and Flash MX

Shawn Butler, MBA’s Groups:

Global Partners MBA Program, Georgia State University Alumni, Brigham Young University Alumni, Public Relations Society of America, American Marketing Association, Restaurant Association of Metro Washington, American Hotel & Lodging Association, Boy Scouts of America