Shawn Leonard

Shawn Leonard

“The Dot Com Report Guy”

Greater Minneapolis-St. Paul Area

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Shawn Leonard's Overview

  • Senior Consultant & CEO at STRATEGIC WEBSITES LLC

500+ connections


Shawn Leonard's Summary

Website, System, Software & Business Analytics

IT manager with 14 years’ experience leading diverse resources, processes and technical innovations.
Help teams keep ahead of system, user, organizational and global demands.
Translates actual performance into accurate reporting and trending.
Controls costs while improving quality.


“The Dot Com Report Guy”
Website, System, Software & Business Analytics

Shawn Leonard's Experience

Senior Consultant & CEO


November 2009Present (5 years) Twin Cities

Strategic Websites LLC is a consulting firm specializing in Website Analytics, Search Engine Optimization, Social Media Branding, Social Media Marketing, Internet Marketing and Website Customer Experience.

Senior Consultant & CEO

Engaged by for-profit and not for-profit organizations to strategically establish & manage their social media processes, creditability, branding and marketing.

- Requirements gathering and matching website development activities to the needs of the end user, thereby ensuring positive experiences for the customers.

- Teaching in-house staff the use, trending and interpretation of Google Analytics.

- “Shawn is an expert at gathering requirements and making the results easy to use, reliable, and applicable to the user, whether they are executives needing summaries to users needing detailed correlated analysis.”

- Engagement of all stakeholders through use of stakeholder matrixes, facilitation of focus groups, user acceptance testing.

- “Shawn was a great fit for my business and provided insight into business issues that I had not considered. He is definitely an asset to me!”

Consultant at Target, Inc


Privately Held; 1001-5000 employees; Staffing and Recruiting industry

November 2010July 2011 (9 months) Minneapolis

Engaged to design report interfaces for several applications to enable monitoring and evaluation for the new website.

- Managed several reporting solutions projects from charter to implementation.

- Combined multiple data streams into user-friendly interfaces satisfying the needs of multi-level customers from executive summary to detailed user requirements.

- Developed requirements matrices to create 43 automated dashboards pulling from multiple data streams,

- Reports customized and validated for different groups with differing needs and audiences; including sales, user experience, system functionality, outside vendor performance project trackers, time and talent usages, help desk call volumes, incidents and service level agreements (SLA & SLM).

- Facilitated group decision on prioritization, requirements, performance thresholds, and service level agreements to ensure proper function and evaluation.

- Taught, monitored and assisted offshore employees in new processes and process development from requirements gathering to delivery.

Search Engine Optimization & Online Community Manager

Health Care Compliance Association

Nonprofit; 11-50 employees; Nonprofit Organization Management industry

July 2008November 2009 (1 year 5 months) Edina, Mn

Engaged to analyze, develop and manage SCCE and HCCA website communication systems, including Search Engine Optimization. Charged with growing the customer base while creating, promoting and managing all aspects of eight diverse social networks: HCCA Social Network, LinkedIn, Facebook and Twitter; and SCCE Social Network, LinkedIn, Facebook and Twitter. Influenced and drove a successful 90% on-topic and 10% social mix.

- Captured HCCA Google #1 organic for “healthcare compliance” and SCCE Google #1 organic for “compliance ethics”.

- Grew HCCA unique visitors 35.4% from 151 countries; and SCCE unique visitors 139.1% from 154 countries—both within the first 9 months.

- Within the first 9 months HCCA and SCCE Social Network postings expanded to over 3,000 postings (including over 25,000 logins) and numerous non-logged in views, making it the World’s largest and most used Compliance and Ethics Social Network.

- Attained the highest rated compliance and ethics social networking sites—Google #1 through #5 organic for “compliance ethics social network” (8 of the first 10 results).

- Set up and managed the social networking booth at the Compliance Ethics Institute in Chicago; and later at the Compliance Institute in Las Vegas. Presented hot topics in Las Vegas.

- Published in Compliance & Ethics Magazine: “Web 2.0 + SCCE = Compliance 2.0,” – June 2009, page 33; “Update on SCCE’s Social Network Site,” – February 2009, page 32; “Introducing Compliance and Ethics Social Networking,” – October 2008, page 11.

Senior System Compliance Auditor: Best Buy, Inc. Service Level Management for Best Buy Inc.

Accenture Technology Solutions

Public Company; 10,001+ employees; ACN; Information Technology and Services industry

April 2004February 2008 (3 years 11 months) Richfield, Mn

Recruited to ensure reliability and compliance of 32 critical applications with IT Service Management (ITSM) and IT Infrastructure Library (ITIL). Established application evaluation standards for compliance and audit.

Guided compliance standards, protocols and audits for Project Management, Vendor Management and Service Desk. Redesigned and implemented standardized reporting processes for India, Canada and the U.S.

- Invented a patentable multidimensional algorithm for Service Level compliance, now the Accenture “gold” standard implemented throughout Canada, Puerto Rico, Mexico and the United States.

- Reduced penalties by over $1 million (81%) during first year post-implementation.

- Standardized the process methodology for off-shoring analysis, reporting and maintenance.

- Automated data entry SLA reporting that improved accuracy from 97% to 99.98%. Simultaneously slashed related labor from 2.5 days to 75 minutes—a 93.7% reduction.

Senior Business Consultant & Website Manager

Page Inc. (2000-02), ITR Group (2002-03), Tek Systems (2003-04) and Accenture (2004-08)

Public Company; 10,001+ employees; BBY; Retail industry

August 2000April 2004 (3 years 9 months) Richfield, Mn

Selected for performance-based senior consulting roles with by Page, Inc. (2000-02), ITR Group (2002-03), Tek Systems (2003-04) and Accenture (2004-08). Introduced, implemented and directed escalation, incident response team and resolution processes.

- Bridged siloed divisions and departments to build a cohesive website response structure.

- Dropped web server / database response time by 27.24% as well as full-page response time.

- Enhanced website availability from 86.7% to 99.53% by reducing the error rate 96.46%.

- Incorporated diverse website monitoring tools into accurate, reliable, real-time monitoring.

- Created and integrated corporate-wide, Voice-of-Customer based daily activity reporting.

- Cut time and effort for the Daily Activity Report (DAR) from 7 hours to 8 minutes—a 98% savings.

- Put in place procedures, applied innovative problem solving that enabled online presence after unscheduled changes, and fostered seamless operation amidst chronic disruption issues.

Director of Customer Relationships for E-Commerce, Project Manager, Manager of Technical Services


Public Company; 1001-5000 employees; CNO; Insurance industry

June 1998August 2000 (2 years 3 months) St. Paul

Progressive career path with company opened doors to demonstrate talents in embracing and leading multifaceted projects and initiatives through significant cultural change.

Director of Internet Customer Relationships
- Created a modular process for web-based customer support for Conseco E-Businesses.
- Negotiated a unique outsourcing contract generating annual savings of over $1 million.
- Designed a versatile, scalable E-Commerce department for (factoring website).

National Y2K Desktop Director
- Took on a $3.8+ million project 3 months behind and less than one-fourth completed. Led project to fruition 2 months earlier than forecasted, used only 18% of the total budget, and had zero errors / outages.

National Y2K Facilities Director
- Re-engineered a multi-faceted cross-divisional project. Achieved 100% Y2K compliance at 223 regional sites.

Project Manager
- Redesigned the Manufactured Housing Division’s titling paperwork process; increased productivity 15%.
- Developed “Truth in Lending” software that decreased corporate-wide error rates and legal exposure.

Manager of Consumer Finance Technical Services
- Launched IT Department. Within 2 months, slashed average duration of technical problems by 61% (3.3 to 1.3 days)—an annual savings of $3.6 million.

Shawn Leonard's Courses

  • Independent Coursework

    • Google Analytics
    • Google AdWords
    • Google Website Optimizer
    • Social Media Marketing
    • Online Marketing
    • Dreamweaver CS4: Spry
    • Dreamweaver 8
    • JavaScript
    • Search Engine Optimization SEO
    • Flash CS3 Professional
    • XHTML
    • PHP with MySQL

Shawn Leonard's Publications

  • Introducing Compliance and Ethics Social Networking

    • Compliance & Ethics Magazine
    • October 1, 2008
    Authors: Shawn Leonard

    page 11

  • Update on SCCE’s Social Network Site

    • Compliance & Ethics Magazine
    • February 1, 2009
    Authors: Shawn Leonard

    page 32

  • Web 2.0 + SCCE = Compliance 2.0

    • Compliance & Ethics Magazine
    • June 1, 2009
    Authors: Shawn Leonard

    page 33

Shawn Leonard's Skills & Expertise

  1. Analysis
  2. Statistics
  3. SEO
  4. Search Engine Positioning
  5. SEM
  6. ITSM
  7. ITIL
  8. Service Level agreement
  9. Service Level Management
  10. SLA
  11. SLM
  12. User Interface Design
  13. User Behavior
  14. Requirements Analysis
  15. Management Consulting

Shawn Leonard's Education

Cardinal Stritch University

Bachelor's degree 75%, Information Technology


Dunwoody Institute

Associate of Arts and Sciences (AAS)


University of Minnesota-Twin Cities

Associate of Arts (AA), Psychology and Science

Shawn Leonard's Additional Information


Volunteer Activities: - SCORE® – Business Mentoring (Client rating 100%: national mentoring average 86%) - Longfellow Athletic Council – supporting various athletic events - Mensa® – Life Member & Election Judge

Groups and Associations:
Honors and Awards:

Certified Information Technology Infrastructure Library (ITIL) – IT Service Management Foundation (ITSM)

Additional Skills:
Service Level Management (SLM)
Service Level agreement (SLA)
SEO Best Practices
Google Analytics
Project Management
Help Desk & Incident Response Management
Performance Measurement
Call Center Metrics / Best Practices

Contact Shawn for:

  • career opportunities
  • consulting offers
  • new ventures
  • expertise requests
  • reference requests
  • getting back in touch

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